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Proclaiming & Living the Good News Today 
Part 1: Why use Social Media ? 
#LouisianaChurch 
Part 1 – Monday 9/22 3:15-4:15...
Boston.com Screen-Grab Monday April 15, 2013 10:50pm
MCC Facebook Monday April 15, 2013 4:43pm 
#MassChurches
Learning as sitting side by side 
”29Then the Spirit said to Philip, ‘Go over to 
this chariot and join it.’ 30So Philip r...
Who are the “Digital Natives?” 
Cohort Birth Years (by 2014) 
Silent Generation 1925-45 (69-89) 
Baby Boomers 1946-64 (50-...
What is Social Media? 
“Social media are web-based 
tools for interaction that, in 
addition to conversation, 
allow users...
What was the first thing 
you read this morning?
Broadcast Media vs. Social Media 
Broadcast Media 
• Static 
• Concrete 
• Authoritative 
• Single Direction 
Examples: 
N...
Broadcast Media vs. Social Media
The Networked Church Acts 14: 19-28 
But Jews came there from Antioch and Iconium and won over the 
crowds. Then they ston...
Possibilities for proclaiming 
the Good News, together 
• Social media provides 
common space 
• No ‘Episcopal Facebook’ o...
People’s
If we choose to be absent from this space, 
we imply to 1,230,000,000 monthly 
active Facebook users: 
“We don’t care abou...
Vemkar: A Moveable Altar
No blog, no Facebook page yours, 
Yours are the tweets through 
which love touches this world, 
Yours are the posts throug...
Proclaiming & Living the Good News Today 
Part 2: How to use Social Media faithfully 
#LouisianaChurch 
Part 2 – Monday 9/...
Focus on the digital tools that work 
best for your church
TWITTER 
• Short-form “micro-blog” in 140 characters 
• Allows for sharing of text, pictures & links 
• Optional use geo-l...
TWITTER
TWITTER
New Tech Is… Digital Tools are… 
• Difficult 
• Unreliable 
• Foreign 
• Scary 
• Productivity 
enhancers 
• Communication...
FACEBOOK 
- Use for individuals, products , causes or 
organizations 
- Allows for sharing of “Status Updates,” links, 
ev...
“We need to use social media because 
everyone else uses it” is not a strategy. 
• What do we want to happen as a 
result ...
MCC Social Media Goals: 
• Cultivate broad ecumenical relationships 
across state 
• Be the go-to source for local news on...
Lessons from running the 
Massachusetts Council of Churches 
Facebook Page 
• Clearly define your 
unique charism/filter: ...
Lessons from running the 
Massachusetts Council of Churches 
Facebook Page 
• ADD value 
Don’t just pass through 
other pe...
Lessons from running the 
Massachusetts Council of Churches 
Facebook Page 
• Connect people and 
organizations 
Always ta...
Lessons from running the 
Massachusetts Council of Churches 
Facebook Page 
• Mix in original content people like to share...
Lessons from running the 
Massachusetts Council of Churches 
Facebook Page 
• Invite people to prayer 
as appropriate, nam...
Lessons from running the 
Massachusetts Council of Churches 
Facebook Page 
• LIKE  Generously 
Spend twice as much 
time...
Lessons from running the 
Massachusetts Council of Churches 
Facebook Page 
• Mix the Ancient and 
the Modern 
Share parts...
Lessons from running the 
Massachusetts Council of Churches 
Facebook Page 
• Show life and humor 
like liturgy, offer joy...
Lessons from running the 
Massachusetts Council of Churches 
Facebook Page 
• Share (real time) 
Photos 
images of the bea...
Lessons from running the 
Massachusetts Council of 
Churches Facebook Page 
• Respond! 
if someone takes the 
time to comm...
Creating your Social Media plan 
for your Facebook Page 
Schedule of Social Media Ministry: 
• Who will post?/ Who are the...
Continuing (digital) formation 
• Watch, follow, ‘friend,’ the people practicing 
excellence in Digital Ministry 
• Borrow...
Lessons learned in Public Religious 
Leadership & Social Media 
#ClimateRevival 11,633 accounts 
reached with this hashtag
MBTA Says Carolers That Were Kicked Out of Station For Lack of 
Permit Can Come Back & Spread Joy 
Published: December 17t...
Public Religious Leadership in Social Media 
• Be a human, not a clergybot 
• No pontificating (unless you are @Pontifex) ...
TWITTER 
• Short-form “micro-blog” in 140 characters 
• Allows for sharing of text, pictures & links 
• Optional use geo-l...
TWITTER
TWITTER
FourSquare 
• Geo-locating application 
• Interfaces with Facebook, Twitter and Google+ 
• Allows you to “Check-in” at loc...
WORDPRESS 
• Most popular Blogging platform and Content 
Management System (CMS) 
• Allows for long-form writing 
• Free f...
TUMBLR 
• Short-form writing, media & photo-sharing 
platform with scrolling content 
• As of July 18, 2012, Tumblr has ov...
PINERTREST 
• Highly visual social media platform 
• Users share pictures and “Pin” to idea or 
theme boards 
• Lots of de...
INSTAGRAM 
• Photo-sharing mobile Ap 
• Photo filters & photo-editing tools allow for 
emotive images 
• Smart phone ap, n...
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14
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Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14

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Why and How to begin social media for ministry? A workshop in two parts: first is about adaptive change- what’s this new media landscape and what does it mean for how we communicate in the church? Second part is technical: so what are the tools and how to use them.

My Goals for this time:
1. Make a theological and practical case for social media for the work of Christian Unity.
2. Show the paradigm shift from broadcast to social media
3. Create a collaborative, non-competitive environment for leaning about digital ministry

In second session, goals are:
1. Bring us all to a basic level of understanding of the tools available and what we can use for ecumenical digital ministry (start with Facebook)
2.. Begin to formulate a Social Media Plan with Facebook.

Published in: Spiritual
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Social Media for Ecumenical Ministry: Louisiana Interchurch Council, Lafayette LA 9.22.14

  1. 1. Proclaiming & Living the Good News Today Part 1: Why use Social Media ? #LouisianaChurch Part 1 – Monday 9/22 3:15-4:15pm Louisiana Interchurch Conference Fall Board Meeting Sept. 22nd and 23rd, 2014 at the Lafayette Hilton Rev. Laura Everett Massachusetts Council of Churches @RevEverett & www.RevEverett.com
  2. 2. Boston.com Screen-Grab Monday April 15, 2013 10:50pm
  3. 3. MCC Facebook Monday April 15, 2013 4:43pm #MassChurches
  4. 4. Learning as sitting side by side ”29Then the Spirit said to Philip, ‘Go over to this chariot and join it.’ 30So Philip ran up to it and heard him reading the prophet Isaiah. He asked, ‘Do you understand what you are reading?’ 31He replied, ‘How can I, unless someone guides me?’ And he invited Philip to get in and sit beside him.” ~ Acts 8: 29-32
  5. 5. Who are the “Digital Natives?” Cohort Birth Years (by 2014) Silent Generation 1925-45 (69-89) Baby Boomers 1946-64 (50-68) Generation X 1965-81 (33-49) Millennials/ Digital Natives 1982-95 (19-32) Adapted from The Social Media Gospel: Sharing the Good News in New Ways, by Meredith Gould (Liturgical Press: Collegeville MN, 2013)
  6. 6. What is Social Media? “Social media are web-based tools for interaction that, in addition to conversation, allow users to share content such as photos, videos and links to resource.” The Social Media Gospel: Sharing the Good News in New Ways, by Meredith Gould (Liturgical Press: Collegeville MN, 2013)
  7. 7. What was the first thing you read this morning?
  8. 8. Broadcast Media vs. Social Media Broadcast Media • Static • Concrete • Authoritative • Single Direction Examples: Newspaper Newsletter Social Media • Evolving • Mutable • Participatory • Multi-directional Examples: Facebook Post Twitter feed
  9. 9. Broadcast Media vs. Social Media
  10. 10. The Networked Church Acts 14: 19-28 But Jews came there from Antioch and Iconium and won over the crowds. Then they stoned Paul and dragged him out of the city, supposing that he was dead. But when the disciples surrounded him, he got up and went into the city. The next day he went on with Barnabas to Derbe. After they had proclaimed the good news to that city and had made many disciples, they returned to Lystra, then on to Iconium and Antioch. There they strengthened the souls of the disciples and encouraged them to continue in the faith, saying, ‘It is through many persecutions that we must enter the kingdom of God.’ And after they had appointed elders for them in each church, with prayer and fasting they entrusted them to the Lord in whom they had come to believe. Then they passed through Pisidia and came to Pamphylia. When they had spoken the word in Perga, they went down to Attalia. From there they sailed back to Antioch, where they had been commended to the grace of God for the work that they had completed. When they arrived, they called the church together and related all that God had done with them, and how he had opened a door of faith for the Gentiles. And they stayed there with the disciples for some time.
  11. 11. Possibilities for proclaiming the Good News, together • Social media provides common space • No ‘Episcopal Facebook’ or ‘AME Twitter’ • Ability to ‘listen pastorally’ to others’ conversations • Direct access to individuals and congregations “Blacks (69%), Hispanics (66%), and whites (63%) participate at comparable levels in social media sites” ~Click 2 Save: The Digital Ministry Bible
  12. 12. People’s
  13. 13. If we choose to be absent from this space, we imply to 1,230,000,000 monthly active Facebook users: “We don’t care about the conversations you are having here. Your passions, questions, and everyday life is of no concern to us.”
  14. 14. Vemkar: A Moveable Altar
  15. 15. No blog, no Facebook page yours, Yours are the tweets through which love touches this world, Yours are the posts through the Gospel is shared, Yours are the updates through which hope is revealed. Christ has no online presence yours, No blog, No Facebook page yours. Photo credit: George Martell/The Pilot Media Group St Teresa of Avila Prayer adaptation: Meredith Gould
  16. 16. Proclaiming & Living the Good News Today Part 2: How to use Social Media faithfully #LouisianaChurch Part 2 – Monday 9/22 4:30-5:30 Louisiana Interchurch Conference Fall Board Meeting Sept. 22nd and 23rd, 2014 at the Lafayette Hilton Rev. Laura Everett Massachusetts Council of Churches @RevEverett & www.RevEverett.com
  17. 17. Focus on the digital tools that work best for your church
  18. 18. TWITTER • Short-form “micro-blog” in 140 characters • Allows for sharing of text, pictures & links • Optional use geo-location • #Hashtags allow for categorization • Good for real-time updates & breaking news • Latinos and African Americans are 5x more likely to use Twitter than white Americans • Very Public Conversation
  19. 19. TWITTER
  20. 20. TWITTER
  21. 21. New Tech Is… Digital Tools are… • Difficult • Unreliable • Foreign • Scary • Productivity enhancers • Communication enhancers • Something to Slide courtesy of learn and use Beth Lewis, President & CEO Augsburg Fortress Copyright 2014 All Rights Reserved
  22. 22. FACEBOOK - Use for individuals, products , causes or organizations - Allows for sharing of “Status Updates,” links, event invites, and photos - Allows for “Friends” and “Fans” - “Tagging” identifies others in a photo or post - Interfaces with games and applications - Churches can have “Groups” or “Pages” (recommended) - Increasingly used as a search engine
  23. 23. “We need to use social media because everyone else uses it” is not a strategy. • What do we want to happen as a result of using these tools? • Who do we most want to reach? • How will we know when we’ve succeeded? The Social Media Gospel: Sharing the Good News in New Ways, by Meredith Gould (Liturgical Press: Collegeville MN, 2013)
  24. 24. MCC Social Media Goals: • Cultivate broad ecumenical relationships across state • Be the go-to source for local news on church issues • Create opportunity for dialogue about church in MA • Joyful, hopeful expression of the unified Church • Trendspotting • Strengthen in-person and donor relationships
  25. 25. Lessons from running the Massachusetts Council of Churches Facebook Page • Clearly define your unique charism/filter: • Christian Unity • Congregational Vitality • MA Church trends
  26. 26. Lessons from running the Massachusetts Council of Churches Facebook Page • ADD value Don’t just pass through other people’s content without adding your own contribution. Why does this matter to your followers? Regularly review who is following you to remind yourself who is your audience
  27. 27. Lessons from running the Massachusetts Council of Churches Facebook Page • Connect people and organizations Always tag and always praise
  28. 28. Lessons from running the Massachusetts Council of Churches Facebook Page • Mix in original content people like to share photos!
  29. 29. Lessons from running the Massachusetts Council of Churches Facebook Page • Invite people to prayer as appropriate, name people, institutions, events to lift up in prayer Facebook feed as the prayers of the People
  30. 30. Lessons from running the Massachusetts Council of Churches Facebook Page • LIKE  Generously Spend twice as much time in your Facebook feed as you do on your own posts “Like” is a way of saying “I see you,” “Bless you,” “You are not alone.”
  31. 31. Lessons from running the Massachusetts Council of Churches Facebook Page • Mix the Ancient and the Modern Share parts of your history that connect to the present Examples: New England Yearly Meeting & Old South Church
  32. 32. Lessons from running the Massachusetts Council of Churches Facebook Page • Show life and humor like liturgy, offer joy and awe without overbearing gravitas • Identify the author ~ Rev. Laura helps fans know to whom they are responding when we ask a question
  33. 33. Lessons from running the Massachusetts Council of Churches Facebook Page • Share (real time) Photos images of the beautiful, holy, curious and scenes of church life • Then Tag people! Best way we’ve seen to up the # of people who see and share
  34. 34. Lessons from running the Massachusetts Council of Churches Facebook Page • Respond! if someone takes the time to comment, grant them the courtesy of a response
  35. 35. Creating your Social Media plan for your Facebook Page Schedule of Social Media Ministry: • Who will post?/ Who are the administrators? • How often? • Covenant to “like” & “share” • Coordinate with new website posts? • Time with Constant Contact?
  36. 36. Continuing (digital) formation • Watch, follow, ‘friend,’ the people practicing excellence in Digital Ministry • Borrow and praise • Experiment! • Fail! Mess Up! Ask Forgiveness! • Regular review of what’s working/fun • Read (see resource guide) • Listen #chsocm Twitter chat Tues 9pm. • Listen
  37. 37. Lessons learned in Public Religious Leadership & Social Media #ClimateRevival 11,633 accounts reached with this hashtag
  38. 38. MBTA Says Carolers That Were Kicked Out of Station For Lack of Permit Can Come Back & Spread Joy Published: December 17th 2012, 9:28pm +1 StreetCred The MBTA's new general manager, Beverly Scott, is full of holiday cheer. After a group of more than a dozen Christmas carolers were booted from the Forest Hills T station platform by Transit Police on Monday night, because they didn't have the proper permitting, Scott vowed to find a safe place for the group to perform to bring joyful tunes to T travelers. According to a Tweet from Rev. Laura Everett, Executive Director of the Massachusetts Council of Churches, the choir set out to surprise riders at the bustling transit stop with some catchy tunes for the Christmas season. But after a brief time bringing in the holiday cheer, they were asked by Transit Police to move along. Everett said she understood there are rules, and the cops seemed "none too happy about enforcing them," but she was surprised they did."This is the scandalous church lady life I live. Christmas caroling without a permit," she wrote. When BostInno reached out to MBTA Spokesman Joe Pesaturo to ask about the alleged Transit Police Scrooges shooing the singers from their impromptu stage, he said they did not have the proper permits and were not in accordance with the "Subway Performers Program's rules."
  39. 39. Public Religious Leadership in Social Media • Be a human, not a clergybot • No pontificating (unless you are @Pontifex) • No (emotional) fishing • Ask more questions • Your title will not save you • No outsourcing • Invite people to prayer/take requests • Authenticity & interactivity give you cred • Show Christ’s love for ALL the people • If there are only Church people on your FB or Twitter feed, you’re doing it wrong.
  40. 40. TWITTER • Short-form “micro-blog” in 140 characters • Allows for sharing of text, pictures & links • Optional use geo-location • #Hashtags allow for categorization • Good for real-time updates & breaking news • Latinos and African Americans are 5x more likely to use Twitter than white Americans • Very Public Conversation
  41. 41. TWITTER
  42. 42. TWITTER
  43. 43. FourSquare • Geo-locating application • Interfaces with Facebook, Twitter and Google+ • Allows you to “Check-in” at locations • Rewards usage with “Mayors” and Badges • Allows friends to see where you are • Works best with a Smart Phone • Competitor to Facebook’s own Check-in • Allows strangers to see reviews, photos, tips & deals
  44. 44. WORDPRESS • Most popular Blogging platform and Content Management System (CMS) • Allows for long-form writing • Free for www.RevEverett.wordpress.com or approx. $25 annually for www.RevEverett.com • Competitor with Blogger, Moveable Type, Posterous, Tumblr, Type Pad, Google Sites • Free & for purchase templates allow for easy set up and customization, but prohibit free form design • ‘Plug-ins’ allow for integration with other Social Media platforms • Useful for building general websites w/o professional help • Broadcast in posting, Social Media in comments
  45. 45. TUMBLR • Short-form writing, media & photo-sharing platform with scrolling content • As of July 18, 2012, Tumblr has over 64.7 million blogs • Newly capable of sharing music via Spotify • Allows for internal commenting, reposting, and sharing from Tumbr to Tumblr • Users follow other Tumbr blogs • Integrates with other social media platforms • Great for project-specific blogs
  46. 46. PINERTREST • Highly visual social media platform • Users share pictures and “Pin” to idea or theme boards • Lots of design, craft, home & food content • High click-thru rate to purchasing sites • Predominately female users • Powerful for sharing evocative imagery • Potential for collaborative design for Church
  47. 47. INSTAGRAM • Photo-sharing mobile Ap • Photo filters & photo-editing tools allow for emotive images • Smart phone ap, now with a website • Users tag, like, and comment on photos • Photos can be geo-located and categorized with #hashtags • Interfaces with other social media, ex: Facebook, Twitter, Tumbr. • Powerful tool for sharing beautiful, holy images

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