Magazine Research

1. These magazines are all on sale in the UK and they are all aimed at pre-school
children. You can clearly tell who they are aimed at because of the topics they
are featuring in the magazine. All the topics interest pre-school children such as
Disney and Thomas The Tank Engine. The magazine appeals to the target market
because of the use of bright colours and clear writing so it easy for them to
understand. They feature a lot of images to interest the children and to show that
they won’t just get bored of one topic. The layout may look a bit chaotic to
someone older but to the children it makes sense because they will instantly
recognise the images, the font is very clear and bold. The craft ideas appeal to
children as it something fun for them to do and the different characters appeals
as it shows there will be a lot to look at/read. This a general magazine as it
covers craft to stories to puzzles and facts.
Pre-School Magazines

2. Fashion/Beauty Magazines
These fashion magazines are aimed at women aged late teens up to 30’s, this is their
target market. They are designed for this age range as they feature topics that they are
interested in. The main image is of a famous women in this age range as it is someone
that the reader would be interested and even look up too/admire. The text on the
cover briefly summaries all the topics the magazine will be covering while keeping
the reader interested in the magazine. The use of big texts are so that the readers reads
them first as it will pull the reader and make them want to buy the magazine so they
can read more. The colours used for the text are stereotypically girly colours like red
and pink to appeal to the target market. The font is very simplistic, sleek and chic to
appeal to the target market. This magazine mainly features beauty and fashion but
also includes some lifestyle and an interview of whoever is the key image that week.

3. Car Magazines
These car magazines are aimed at anyone interested in cars. Stereotypically this is 25+
men, but any age and gender could buy these magazines if they are interested in cars.
Some car magazines are aimed at younger readers like Car and some are aimed at older
readers like Classic Car but overall they are aimed at anyone interested in cars. The
title is in big bold letters and the key images are always cars to clearly show what car
they are featuring in this issue. The boldness of it stereotypically show a more male
tone and the colours are usually grey, black and white or the colour of the key image
car. There is less text on these magazines and more images are featured on the cover.

4. The key image is a
celebrity, Lana Del Rey.
She is using direct mode
of address to make it more
personal. Lana Del Rey is
the aspiration for this
magazine, she is what the
readers aspire to be like.
The image is in the centre of the page
so it catches the readers attention.
Lana is wearing clothes that are
fashionable but also unique to her,
she has her own style.
This anchorage text
links the key image to
the magazine.
Offers advice to the
reader about hair
and skin. This will
make the reader want
to buy the magazines.
It engages the
audience.
The text is all in
black, red and
white. The red is
used to tie in
with her red
lipstick so it all
works well
together.
The text is only
in two different
fonts. This is so
it is easy for the
reader to
understand and
so that it all
links together.
The different
fonts makes the
reader look all
over the page.
Buzz
sentence for
the most
emphasises.

5. Conventions Of Film Magazines
All film magazines follow the same conventions just with their own house style.
On the cover of the magazine the key image will normally be an actor or actors
from a very recent film. They can be from any genre of film as unless you are
reading a specialist film magazine, most cover all genres of film. They will have
anchorage text not just talking about the film relating to key image but also new
or soon to be released films. The name of the magazine will be on the top of the
cover in big bold writing so everyone can see what the title of the magazine is.

6. The colour of the text is
mainly black and red
including the anchorage text.
This is to tie in with Ant-
Mans suit as he is the key
image. Some of the text are
banners with red and yellow
backgrounds. The masthead is
also in black to link with the
key image. The font used is
sans serif.
The colour theme of this cover
is white, red, black and yellow.
The colour theme is used to
relate to the key image, however
there are pops of yellow to catch
the readers attention. There are
only little bits of yellow to
make sure that the yellow
doesn't overpower the page and
put the reader off. The black is
used to be bold and make text
like the masthead stand out.
Black is used to make the text
look important. Most of the text
alternates between red and
black to link with the key
image also to interest the reader
as the text is not just in one
colour.
The buzz sentence is in
yellow to make it stand
from all the other text. This
creates emphasis for the
sentence.
The text all uses the same
font. This is the house style
of the magazine. This font
will unique to this
magazine hence why they
use it on the front cover.
This helps the reader
understand the text and
helps them link
information together.
The key image is Paul Rudd as Ant-Man the
lasted movies in the MCU. He looking directly
at the audience which direct mode of address.
It grabs the readers attention and makes it
more personal.
The word essential is used to make
the reader feel like they need to buy
the magazine.
There is white space on the
magazine because they
don’t want it to look
crowded, as this will put
the reader off.
The sell lines also follows the colour scheme, so it
works well with the rest of the magazine. The strap
line is particularly in yellow to grab the readers eye.

7. The colour scheme of this
page is red, white and
black. Most of the text is
black to make it look
informative and
professional. The red is
used to make certain text
stand out to the reader.
The colour scheme is
simple but effective and it
also links well with the
cover page, as it is a very
similar colour scheme.
This colour scheme is the
house style of the
magazine. Like the cover
of the magazine all the
text is written in two
different sans serif fonts.
This is also house style
and the different fonts
help the reader
understand the messages
more. All the text is sans
serif.
Each section of the
contents is titled using
cross head on a border.
The banners are white
and grey diagonal lines,
this is house style. This
helps the reader
differentiate the different
pieces of text. The same
pattern has been used on
the bottom and left side
of the page to keep with
house style. The contents
has brief information
about each article in the
magazine. The text on
the pictures is anchorage
text as it explaining the
picture.
The strap line above
the title is just “August
2015 Issue 235”. This
is just to let readers
know what month the
issue is.
Contents is written in
big black bold text.
This is to make it clear
to reader what page it
is and too also keep
with the colour theme
and house style.
There is white space to
keep the contents page
from looking crowded.
The mode of address of the contents page is
very chatty and friendly to engage the
reader. This will make them want to read
the rest of the magazines as it makes the
articles sound exciting and interesting.
The gutters are sectioned into boxes and
rectangles to organise the text, to help the
reader understand it better.

8. The colour theme for this
double page article is grey,
red, black and muted blue.
The red and black links well
with cover and contents page
colour theme. This is house
style. The grey also links in
well with the rest of magazine
as it the same shade that was
used for the contents page.
Again this is house style. The
colours work well together to
make certain cross heads
stand out more against the
grey background. This is to
help the reader
organise/understand the text.
The is mostly black (like the
contents text) to make it look
informative. Again this colour
theme is effective as the grey
and black work well with the
red and the blue to create a
simple but professional look.
The font is 3 different sans serif fonts. One of
the fonts is very similar to the contents and
cover page fonts, this is house style. Different
fonts are used to show different information.
This article is all about the
Marvel Comic Universe. It covers
new and old characters and
when the next films are coming.
Both pages are split up using the
gutters as rectangle and square
shaped boxes. Each page has 4
rectangle boxes and 1 square
box. The square box is mirrored
diagonally on each page and
this is house style as its the
magazines own layout. The
anchorage text for each picture
is in a sans serif red font on
white banners, to help the
reader understand. Blue and
black sans serif fonts are used
for the rest of text. Each blue
body copy text is the same
questions for every rectangle of
information. This helps the
reader and is also house style.
The background of this article
looks like an open magazine.
This relates to Marvel as they
are also comic magazines. The
title is in a blue big bold text to
stand out to reader and make it
clear what the article is about.
The lead paragraph is under
the title, briefly outlining
the article.
The mode of address is very chatty
and it engages the reader. They use
Marvel terminology, and really go
into detail to please the reader.

9. Aspirant
• Aspirants are people who like to keep bang
up to date with new trends, but don’t
create it themselves. They follow trends
created by Leading Edge. Aspirants are
very social, they will mix in with everyone.
They will go along to anything from music
festivals to art exhibitions, and like to see
the trends first so they can be the first to
post about it on social media. Aspirants are
up for anything, to get it on their media
platforms.
• Aspirants are: Trendies, Vloggers, New
Casuals, Hype Beasts and Hipsters.

10. Questionnaire
• https://www.surveymonkey.com/create/?sm=V6HvsdQXE
dqTFsmNAdSOXbMbYF7ps_2B50jnmRqVt5Gdg_3D

11. Questionnaire Results
The majority of the people who
answered my questionnaire were female.
This was only just though, by 55%. I
find this helpful as my magazine targets
both genders but mainly females, so I
have a range of results to use.
The majority of the people who
answered my magazine were 0-18.
This is great, as my target audience is
14-18’s. I also know (because of who I
sent it too) that the exact ages were
mainly 14 and 15 which is my target
audience.

12. The most popular genre of film was
action with 33% and comedy was next
popular with 31%. This helps me
know what films to include in the
magazine. This helps me choose what
articles and actors/actresses the target
audience wants to read.
I asked this
question so I
knew exactly who
to include in the
magazine.
Benedict
Cumberbatch was
popular choice as was Robert Downey Jr. I know that if I include
them in my magazine, the target audience will want to read
about them.

13. Similar to who is your favourite actor I asked “Who is your
favourite actress”. Jennifer Lawrence was the most popular
choice, closely followed by Emma Watson and Scarlett Johansson.
I now know to include these actresses in my magazine.
I asked “Do you like films based off
books” because this will help me
know what films to talk about. The
majority of 77% do like books based
off films, so I know to include some
in my magazine.

14. “What do you want in a film magazine” tells me
what kind of features and articles to have in my
magazine. Interviews was the most popular with
27%, and articles on the making of the film and
agenda of up coming films were second popular
with 22% each.