Carlsson believes music videos can be categorized as either performance or conceptual videos. Performance videos feature an artist singing and/or dancing, and can be further divided into song, dance, or instrumental performances. Archer stresses the importance of camerawork in music videos, believing movement, close-ups, and lighting can enhance engagement and drama. The document discusses applying these theorists' ideas to a planned music video featuring dancing and a singing artist, with an emphasis on camera movement, close-ups, and lighting design.