The target audience for the media product is 18-year-old Amy, a student living in Yorkshire, England. As a typical teenager, Amy spends her weekends socializing with friends at nightclubs and bars, and enjoys gossiping about music during breaks at her café job. Music plays a central role in Amy's life as she listens to charts weekly, watches music shows, and uses music to relax from stress.

1. Q4: Who would be the audience for your
media product?

2. Amy is an 18 year old student at the York College. As the main
LIFE!’s audience she lives in Yorkshire. Like a lot of teenagers
she spends her weekends with her friends and goes out in the
evening to night clubs and bars.
When she goes shopping with her friends they usually take a
break in a café and gossip about the latest news in the music
world. Not only do they discuss new songs but also the
relationship of their favourite artist and their styling. Music is a
part of her life as much as sleeping and studying for college.
She listens weekly to the UK charts and watches casting shows
like the X-Factor or The Voice UK.
When she is in the bus or doing sports her earphones are
plugged in.
“A life without music? I don’t try to stop breathing
so why should I stop listening to music? For me these two
activities are on the same level.”
Her weekend-job in a supermarket makes it possible for her to
go to music festivals and concerts of her favourite artists.
At the moment she tries to figure out what to do after college
and ensured us that she is sometimes so confused and
overwhelmed with information, opinions and advices people
throw at her that she likes to escape the whole stress by going
to her room and turning up the music as loud as she can.
“Just to get my head clean for some moments and relax.”
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