1. STEFANI PATTERSON
STEFANI.PATTERSON@GMAIL.COM 904.612.7081 I LINKEDIN.COM/STEFANI
AUTOMOTIVE DIGITAL ADVERTISING EXPERT | ALL THINGS DIGITAL | ALL THINGS DATA
8 Years Automotive Experience • Director of Strategic Planning for Digital Marketing Success •
Data Management and ROI Analysis Presented at C Level • Professional in Appearance and
Presentation • Eager Learning Skills and Exceptionally Coachable • Composed and Productive in
High Stress and Fast-Paced Environments • Excellent Ability to Cultivate New Relationships and
Grow Networking • Bilingual: Spanish
Inventory Management aligned with KPIs Brand Management Across Multiple Mediums
Vendor Coordination, Relations & Negotiations Reputation and Social Management
Budget Management and ROI Analysis Employee Training, Development & Leadership
PROFESSIONAL EXPERIENCE
Transparency AI Feb 2016- Nov 2016
Sr. Director of Sales, Delray Beach, FL
§ Managed & Grew Automotive Business Across the US by 25+ new accounts and over $110k in
Online Display Media
§ Assisted in Launch of New Key Performance Indicators for overall profitable growth and
database management
§ Changed client’s perception of ROI & Attribution leading to increased profitability for the client and
increased sales for Transparency
Braman Management Association July 2014- Jan 2016
Digital Sales and Marketing Director (23 Franchises), Miami, FL 2014–2016
§ Manage and Report “all things digital” to Mr. Braman aligning with overall sales goals
§ Launched new standard of KPIs for Digital increasing overall reputation and online
presence
§ Implemented Google Analytics Reporting Tool across the board-- presenting areas of
improvement & opportunity from a single platform to both the General Managers along with
Braman Management monthly
§ Assisted in sales and profitability growth through a strong focus on enhancing customer
experience, online merchandising, consistent branding, efficient investments, and teamwork.
Cars.com Feb 09–Jan 14
Promoted rapidly through a series of increasingly responsible revenue and management positions
based on strong understanding of product, sales success, team building, and team leadership
performance.
Digital Media Senior Consultant, Jacksonville, FL Jan 2014-July 2014
Digital Media Regional Consultant, Denver CO Dec 2012-Jan 2014
§ Net Revenue for Year: $103,000

2. § First Sales Associate to sell over 100k net in one year in Cars.com history generating over 1.2
million in annual revenue
§ 2013 Revenue Leader Award, MVP Regional Award, Special Offers Award, Challenger Award
§ Implemented Service Process for Team West to improve retention and increase sell thru
§ Adopted the “Challenger Sale Approach”-Trained and coached sales representatives across the
country to adopt this method
§ Managed and Coached Cars.com Regional Sales Team
§ Identified Skill, Engagement, Coach ability Gap (SEC)
Major Account Executive, Jacksonville, FL June 2011- Dec 2012
§ Renewed and managed one of the largest dealer group contracts in Cars.com history: Asbury
Automotive.
§ Doubled Asbury’s monthly spend from May 2011 ($90,000) to Oct 2012 ($192,000)
§ Increased contractual yearly spend by 20% at renewal date, May 1, 2012
§ Accomplished revenue increase, an additional 13%, from 170k to 192k during May 2012 to
October 2012
§ Lead initiative that changed client’s perception of Cars.com from a vendor to a partner
§ Implemented a nationwide proven process to increase service and communication
§ Designed and assembled communication for direct/affiliate markets
§ Implemented standardized document that improved communication and process
Key Account Manager, Jacksonville FL Jan 2011-May 2011
§ In just 6 months, achieved and maintained $36,113 Net Revenue
§ Record Sales in the month of May 2011 of $22,037
§ Managed ALL dealer groups in Jacksonville
§ Implemented standard service document leading to incremental revenue increase:
§ Trained and Coached New Field Sales Managers via One on One Ride Alones
§ Worked closely with Regional Sales Manager for continued success and market strategy
Field Sales Manager, Jacksonville, FL 2009–2011
§ Recipient of 2010 inaugural Service Excellence Award
§ 2009 Golden Glove Southeast Winner
§ Elected member of Purple Pride Leadership Team
§ Increased Revenue YTD $20,000
§ Increased NLP Product sell through with current customers 80-100%
EDUCATION
Bachelor of Business Administration, 2008 • Southern Wesleyan University, SC
TECHNOLOGY SKILLS
Proficient in Excel, Word, Power Point. Expert Ability to Analyze Google Analytics and Reporting Tools.