This document provides information about creating infographics. It discusses how colors, images, and statistics should be used to effectively convey a topic. Red, white, and blue are used in one example to represent health and hospitals. An octopus image catches viewers' eyes in another example about sea life. A green background represents health in an infographic about nutrition. Statistics and diagrams are also noted as important elements to include.

1. Irn-Bru
YOUR NAME HERE

2. Info-graphic Research:
Infographic (graphic information) is a representation of information in a graphic format designed to make the data easily
understandable at a glance. A graphic information format will usually focus on a particular topic area and use as little text
as possible with more photos so it is easier for the audience to understand. The format will also have a theme, so certain
colours which may represent the information given, so for example if the format is talking about water there may be cool
colours involved like blue writing. This is likely to be one of the first thing the audience will notice so it is important that
the colours/theme is in some what way linked to the topic.
In this infographic format, you are given several photos along with some quick
short sentences linked to the photo. The first thing you may notice are the
colors (red, white, contrasting blue). When people think of the colors red and
white they may think of hospitality as the main logo for a hospital or medical
signs is a red cross with a white background. So with these colors being used
the audience may instantly get the impression that this infographic format is
about health/hospitality. Also, the color blue is a cooler color which may
make people think of water, cold weather, etc. As this infographic format is
about ‘when you should drink water’ the color blue goes well with this
format. The writing is also written in these three colors, the main information
is summed up in bold writing so it’s clearer for the audience to read.

3. Info-graphic Research:
In this infographic format, there is a large image
that takes up the left side of the poster that is
clearly in the shape of an octopus. This large image
will likely be one of the first things that catch the
audiences eye, so from seeing this the audience
will know straight away that this format is about
octopuses. The background color of this format is
blue, which gives off a cool water image, so this
goes well with the theme of sea life. Also, a lot of
the photos are filled in with the color red which
makes the photos stand out compared to the blue
background, which will catch the audiences eye.

4. Info-graphic Research:
In this infographic format, you can tell straight away
by looking at the pictures that this is about being
healthy. The fact that this infographic has a green
background adds the effect of the message of
being healthy. This is because the color green
represents the healthy green vegetables like
broccoli, green beans, peas, etc. and is just in
general a color associated with veg. What is also
good about this infographic is the statistics shown
below the pictures, giving people an idea of the
amount of nutrition of that food you should take in.
This is easily noticeable so people who pass the
sign are more likely to remember that part which is
why it is important for infographics to get their
main point across. Lastly, there is a simple diagram
at the bottom of the infographic that is also easily
noticeable. This just shows an overall image of
what people should take in daily so it isn’t
confusing or hard to understand.

5. Info-graphic Bibliography:
‘Art Director-Creative Skillset’-This website helped me gather information about the responsibilities and skills an art director
should have, which helped me put key points onto my infographic.

6. Info-graphic:

7. Research:
Describe how you located, retrieved and stored information:

8. Irn Bru -product research
Irn Bru is a soft drink designed in the mid-2000s, originally made for the people of scotland. The drink seems
to be targeted towards young adults/adults following the unformal comedic advertisement that irn bru show
to the public, the adverts tend to choose adult humour or rude jokes are made to make the public laugh. This
then will make the advert remember able as the public would have enjoyed the advertisement, making
people more likely to go out and buy the drink.
For example, young adults/adults will
understand the meaning behind this
advertisement, so this show’s that Irn
Bru is mainly aimed for older people.
Irn Bru may not be targeting their
product for younger children due to the
amount of sugar inside the drink that
could be harmful for children.

9. Irn Bru-product research
Irn Bru provides different drink proportion sizes for clients. These different drink sizes are useful as it gives the clients a
choice, for example, whether they want a drink that will last a few days, or a small drink to have when you’re going out. Also
these different sizes means that the sugar in each drink can be easily leveled out for clients who are careful about their
intake of sugar.
Irn Bru seem to acknowledge sugar
intake as AG Barr, the manufacturer
and producer of Irn Bru, has revealed
a new soft drink, ‘Irn Bru Xtra’ which
is said to be “full of extra taste” but
with “no sugar”.
This new release will make client
want to buy the new product and try
it out, and also the fact that the drink
is sugar free gives clients a range of
choice on the amount of sugar they
want in their drink.

10. Irn Bru-product research
Controversial public responses to Irn Bru:
Irn Bru’s advertisement has always played a cheeky sense of humour which draws a lot of attention to the product, which
draws both positive and negative responses. Irn Bru occasionally receives complaints from the public, and the company
Irn Bru will have to issue apologies. Even though negative responses isn’t what advertising companies like Irn Bru are
hoping for, these negative responses can have quite a positive effect in the long run. When negative feedback is being
thrown at a big company, it often makes it on the headlines and news. Even if its not for good reasoning, lots of people
will see this controversial on the media or the news which gives more publicity to Irn Bru. So therefor lots more people
may even end up buying the product as it will be more known.
Overall, even if Irn Bru receive some backlash, this isn’t always a bad thing even if it is unintentional. Many people will
now recognise the company, Irn Bru, if talked about or seen in a shop, etc.
For example, this source
shows that Irn Bru made a
slogan which says ”don’t be a
can’t, be a can”. This slogan
obviously has adult humor in
it, which the word ‘can’t’ is in
comparison to an offensive
word beginning with ‘c’.

11. Client research:
In this advertisement for Irn Bru, the
background is purposely made pink. This
is because the orange Irn Bru can stands
out to the pink. So therefore, viewers
will see the main product that is trying to
sell all the time when watching the
advert. This is done quite often in Irn
Bru’s adverts to catch the viewers eye.
This is effective because while the
viewers are watching an advert that has
humour in it, they are also focusing on
the can of Irn Bru unintentionally.

12. Irn Bru is part of a soft drink market so this means that the drink, Irn Bru, is targeted towards people of all ages because
all ages, except being very young, take part in drinking fizzy drinks. The Scottish drink, Irn Bru, is marketing with
manufacturer AG Barr of Glasgow. AG Barr chairman Robin Barr said: "It has a bit of a cult following. Our primary ambition
is to turn Irn-Bru from a niche brand into a mainstream one."
Irn-Bru is now promoted using much more "quirky" humour and Mr Barr said the target market would be 13- to 18-year-
olds.
Competition:
The Glasgow-based company, which also makes Tizer and Orangina, intends to launch its first national television
advertising campaign for Irn-Bru. AG Barr has committed "several million" pounds to the project, with a target of doubling
Irn-Bru's share of the English market to 1.6%. This would put it level with Dr Pepper, and just behind orange-flavoured
Tango.
Irn-Bru's last big assault on the English market used the slogan "made in Scotland, from girders". This was dropped 12
years ago because it was unpopular south of the border.
Irn Bru-market research

14. Audience research-secondary resources
Irn Bru Reviews via Amazon (soft sugar free cans)
5 star review- “Irn-Bru has to be one of the most thirst-quenching fizzy drinks around, and I didn't think that it was possible to
improve the flavour of such a classic. Irn-Bru Xtra keeps the sugar free aspect I prefer, and ramps up the flavour to make a drink
that hits the spot even better than before.”
5 star review- “What can you say, it's Irn Bru, best of all there's no sugar {we could all do with less sugar} but the taste is 100%
IRN BRU !!!”
3 star review- “I am completely nonplussed as to why the price for these has increased to the same as the normal Irn-Bru”
This chart shows that 66% of
people approve of Irn Bru and enjoy
drinking it, showing that this isn’t a
drink that is poorly made or
unpopular. However, Irn Bru has
made changes throughout the years
to their drink, for example
making sugar free drinks (Irn Bru
Xtra). Therefor this change may have
caused some of the 22% of people
to give Irn Bru 1 star.

15. Audience research:
Some people went onto the streets and tested people on whether they could tell the difference between the
original Irn Bru and the new Irn Bru Xtra drink, which has no sugar in it. The results show that most people
couldn’t tell the difference between the two drinks:
"I can't really tell the difference," said 60-year-old Anne Smeaton.
"I don't know, they taste the same," said Charlotte Ash, from Lemington Spa.
"I've got good tastebuds, but the only reason I knew the difference was by looking at it," claimed 32-year-old
Ahmed Abutoq, who was one of the few to identify the new recipe.
Oscar Turner, a 21-year-old from Devon, said "That's got half the sugar? Wow, you got me!"
These results show that people didn’t need to worry about how much sugar is in their drink or if the new drink
was going to taste worse as it clearly isn’t a totally different taste to the original full sugar drink.
This change will be helpful for
the clients as a lot of teenagers
enjoy drinking Irn Bru so it’s
important that there isn’t too
much sugar so it’s not too
unhealthy.
The
new cans have
16g of
sugar, compared
to 34g in the
old recipe

16. Idea Generation:

17. Group Idea:
Idea 1: Art Advert
Setting: in an Art room, College
Storyline-An art student is trying to draw their art project, however they are finding it hard to concentrate and
cannot get their drawing right. The student is beginning to give up with his project and questions whether he
whether he made the right decision. They then take a sip of Irn Bru and feels much better. The camera then
camera then shows his finished project and it is a well drawn painting that has a drawing of Irn Bru in it.
in it.
This advert is trying to get the message across that Irn Bru has a positive impact on people, and people should
people should think of it as a drink that you will enjoy and help you through difficult or stressful times. The
times. The audience may be able to relate to being stressed out so seeing an Irn Bru advert may make this
make this advert more rememberable.

18. Mood Board
A can of Irn Bru
created in pixels-this
image could be
helpful for me to get
an idea of what I
could include in my
advergame.
The pixel
characters
give me an
idea on how
to layout my
pixel
characters
in the
advergame
These images
represent the TV
Advert that will be
taking place in an
art room. All
these images
relate to the
advert.

19. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

20. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

21. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.

22. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

23. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

24. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

25. Finished Stuff:
Finished pieces to be displayed on your blog.