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1. Gamification
Department of Digital Content
102093 Cheon Solun

2. 1. Introduction
2. PBL(Point, Badge, Leaderboards)
3. Onboarding
4. Empty Bar Problem
Contents

3. 1. Introduction
Gamification
 ‘The process of game-thinking and game mechanics
to engage users and solve problems’
Engagement
 the period of time at which we have a great deal of
connection with a person, place, thing, or idea.
Loyalty
 gets users to make incremental choices in your favor
when all things are mostly equal

4. 2. PBL(Point, Badge, Leaderboards)
Point
 Not just a score
 Attendance of meetings (Experience points)
Mileage of Internet shopping mall (Redeemable points)
 Views on ‘Youtube’ (Reputation points)
 Skill points, Karma points, Reputation points

5. 2. PBL(Point, Badge, Leaderboards)
Badge
 Desire of Collection
 It is strongly caused engagement
 Badges of ‘Sudden Attack’

6. 2. PBL(Point, Badge, Leaderboards)
Leaderboards
 Just comparison
 Jealousy
 Higher! Higher!
 ‘Anipang’

7. 3. Onboarding
 PBL is not only solution
 Easy adaptation
 For beginner
- Tutorial
 Step by step

8. Importance of 1min
 Not too much information
- Visual representation
Make win
- Guidelines
 Accumulated experience
- Ask to the user
3. Onboarding

9. 4. Empty Bar Problem
 If you open the door of empty bar
- Get out the door
 Need many users
- hire users

10. Thanks