Gamification techniques like points, badges, and leaderboards (PBL) can be used to increase user engagement and loyalty by appealing to human desires for achievement and social comparison. PBL works by awarding points for activities, badges for accomplishments, and displaying leaderboards to encourage competition. However, onboarding new users also requires tutorials, visual aids, and an easy initial experience to prevent them from leaving due to lack of understanding or perceived lack of progress filling experience bars. Maintaining an active user base over time requires addressing the "empty bar problem" of how to retain users when content is exhausted.

1. Gamification
Department of Digital Content
102093 Cheon Solun

2. 1. Introduction
2. PBL(Point, Badge, Leaderboards)
3. Onboarding
4. Empty Bar Problem
Contents

3. 1. Introduction
Gamification
 ‘The process of game-thinking and game mechanics
to engage users and solve problems’
Engagement
 the period of time at which we have a great deal of
connection with a person, place, thing, or idea.
Loyalty
 gets users to make incremental choices in your favor
when all things are mostly equal

4. 2. PBL(Point, Badge, Leaderboards)
Point
 Not just a score
 Attendance of meetings (Experience points)
Mileage of Internet shopping mall (Redeemable points)
 Views on ‘Youtube’ (Reputation points)
 Skill points, Karma points, Reputation points

5. 2. PBL(Point, Badge, Leaderboards)
Badge
 Desire of Collection
 It is strongly caused engagement
 Badges of ‘Sudden Attack’

6. 2. PBL(Point, Badge, Leaderboards)
Leaderboards
 Just comparison
 Jealousy
 Higher! Higher!
 ‘Anipang’

7. 3. Onboarding
 PBL is not only solution
 Easy adaptation
 For beginner
- Tutorial
 Step by step

8. Importance of 1min
 Not too much information
- Visual representation
Make win
- Guidelines
 Accumulated experience
- Ask to the user
3. Onboarding

9. 4. Empty Bar Problem
 If you open the door of empty bar
- Get out the door
 Need many users
- hire users

10. Thanks