The document outlines a practical approach to inexpensive usability testing, highlighting guerrilla testing and first impression testing as effective methods. It provides a detailed plan for testing a homepage aimed at engaging users in a Dale Jr. fan club, including key goals and types of questions to ask participants. Steps to conduct the test emphasize creating a comfortable environment and encouraging honest feedback.

1. Inexpensive Usability Testing
A very Jane Goodall Experience

2. Testing, schmesting. I'm a pro!

3. End the Arguments
You Your Client

4. User Testing can be Intimidating

5. Guerrilla Testing to the
rescue!

6. First Impression Testing

7. Where would you click to open an IRA account?
Open Account was #1 most clicked on element

8. Memory Test
Open an account was the second most recalled element on the
page, next to the company name

9. Task Based Tests

10. Card Sorts and Nav Testing

11. Starbucks is Your Lab

12. Dale Jr. Fan Club

13. Step 1 - Create test plan
What are our goals?
How do we measure success?
Who do we test?

14. Dale Jr. Fanclub Test Goals
1) Homepage gets people interested
2) Homepage encourages people to sign in or
sign up
3) Site content is useful to target audience
4) Labels and navigation are clear.
5) Signup is easy

15. Dale Jr. Fanclub Test Plan
0) Warm up questions
Are you into nascar?
Are you a fan of Dale Jr.?
Have you ever been a part of an online
community/fan club?
Would you be interested in a dale jr. fan club?
1) [First Impressions] - show homepage for 10
seconds and remove
What do you remember seeing?
How does it make you feel?
2) [next steps] - Give site back and wait for interaction
What compelled you to go here?
Did you find what you expected?
What were you hoping to find there?
.
.
.
.

16. Step 2 - Test the test
Just like your designs, your tests need testing

17. Step 3 - Recruit!
Can be Intimidating
Be personable, yourself
Don'ts: "We", "test", "survey"
Do's: "I", "help", "opinion"
Bribes

18. Step 4 - Doing the test
Make people feel comfortable
Warm up questions
Don't call it a test - "There are no wrong
answers"
Say everything you're going to do before
you do it
Get approval for each step
Let people say what they want to say.

19. Step 5 - Take notes
AFTERWARDS

20. Test Time