Learn why branded packaging is an important part of your marketing and how it can contribute to an increase of your e-commerce retention rate.

2. Hello
everyonE!
Hei
evI
janis.englert@packhelp.com
M.Sc. Marketing
Co-founded MealSaver
Country Manager ResQ Club
Country Manager Packhelp
Janis
englert
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3. Agenda
Why is packaging important?
Packhelp
Packaging in social media
Unboxing experience
Intro
Packagingas marketing tool
Q &A
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4. Whyis Packaging
important?

5. #9Smarte-commerceMeetup|Packhelp
100% ofyour customers
Packaging is the only
marketing channelthatreaches

6. Problem?
low flexibility
long delivery time
complex order process
and poor customer service
What’s the
high minimum orders
(>500 pieces)
high personalisation cost
low quality
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7. Packhelp
Solution
Fully automated online platform
to design and order quality,
custom packaging.
We have completely
reinvented the experience
of purchasing packaging.
Small
volume orders
from 30 pcs.
Flexible prices
starting from
€ 0,23 / pc.
14 days
production time
across EU
Best in class
online design
tools
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8. free 3D
design tool
3D design in the web app
No need to be a design or DTP
expert
Automatic quality control
Easy step-by-step ordering process
With Packhelp you can easily
design perfect packaging in 5
minutes!
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9. Augmented Reality
mobile app
Problem? Our customers needed to
measure if their products fit into our
boxes
Solution? Our App visualises the
designs in 3D
Effect? 80% less sample requests
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10. Customers
We have more than 9000 customers
from 30 countries.
Our customers use our packaging to ship
their products, marketing campaigns,
subscription boxes & many others.
They come from different sectors like
fashion, cosmetics and food. Well known
brands like Uber, Nivea, Loreal and H&M
are with us too!
Meetour
Online stores, startups and marketing
agencies around EU use our products
to create better customer experiences!
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11. Whyis itworth it?

12. #9Smarte-commerceMeetup|Packhelp
100% ofyour customers
Packaging is the only
marketing channelthatreaches

13. Welcome
Rapid E-Commerce
growth
To the shark tank
Strong global competition
Differentiating pressure
for brands/sellers
Global brands are more
visible in paid ad funnels
E-Commerce sales (B2C) in Germany
Search for alternative
marketing channels
Utilise every touchpoint
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14. Packaging can have a far greater value than
only protecting the product.
The design as an extension of the brands
assets can be an essential tool to create
emotions and build brand loyalty.
Marketers start to believe that custom
packaging has the power to create
memorable experiences and be the
“winning difference”.
Packaging can be a worthwhile investment
but packaging design budgets are very
small.
“It’s time to stop seeing package design as an
expense, but rather as a brand investment”
GeTEmotional
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15. admit branded packaging has
a positive impact on brand
or seller recognition and
influences purchasing habits
Howis packaging influencing
customers?
found the product was worth
it’s price when it came in a
branded packaging
34%
44%
Source:
Dotcom
Distribution
Packaging
Report 2015
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16. #3SmartecommerceMeetup|Packhelp

17. admit that they shared photos
of the package in social media
just after it’s arrival
Your packaging in
socialmedia
admit that social media posts
encouraged them to buy
certain products / brands
39%
71%
Source:
Dotcom
Distribution
Packaging
Report 2015
“Premium ecommerce packaging boosts
social media sharing—and further sales”
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18. Thewitcher
Case study
On 31/05/2016 one of the most awaited expansion packs
premiere took place. CDP wanted to make the most of it
and prepared a special activation.
How to reward most loyal fans?
How to engage customers on social media?
How encourage clients to pre-order?
Challenges?
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19. Solution
CDP insider box
The offer included special gifts
for the most loyal fans:
Discount for the game and poster
Everything was sent in a special
collectors limited insider Box
The back of the box included special
contest which involved sharing your
photo with the box in social media.
Size F52
Variant
Full Color Mailer Box
Add-ons
Glossy foil
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20. Effects
Bull’s eye
Several thousand copies sold
in pre-order
1 500 contest applications and
more than 26 000 views on
YouTube on contest material
It was such a success that it was
extended to the premiere of
Overwatch too!
Very positive feedback from
the gamers, new happy
customers
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23. Unboxing
100 mio search results for
the term ‘unboxing’
phenomenon
YouTube is the second
largest search engine
Verifying a companies offer
without spending money
Source:
Dotcom
Distribution
Packaging
Report 2015
Forming product opinions
before having them physically
Videos show quality and details
and make a comparison easy
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24. Unboxing
Marketers can use unboxing as a source
of feedback and advertising tool
as the future of packaging?
Extended product and part of
the customer experience
Watching unboxing videos
convinced 55% to buy the product
60% are more likely to share a product
image if it came in gift-like box rather
than in a traditional brown box
Source:
Dotcom
Distribution
Packaging
Report 2015
Chance to boost brand visibility
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