8. Talking to the right
customers at the right
place and time
Only investing time,
money, ressources into
the customers of high
value for your business
Finding the perfect
solution for his
challenge
Evaluating all your
offerings according
to the customers
situation
Presenting the
product that will solve
the problem
Discussing details
+ handle objections
Close the sale in a
quick and easy
manner
Complete the
process why the
customer is in an
emotional state
Strengthening the
relationship and
increasing CLTV
Upsells, crosssells,
complementary
products, referrals
Analysing and
identifying customers
wants & needs
Understanding his/her
problems, challenges,
triggers, values, ideology