Messenger Marketing in E-Commerce: Use Cases – Felix Belau (Chatchamp)
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This document discusses using messenger marketing for e-commerce. Key use cases include customer acquisition through retargeting abandoned carts or wish lists. Messenger can also be used to build customer loyalty by sending shipping updates, interactive quizzes, or contest announcements. Messenger marketing has high open and click rates. Websites and social media can be used to grow an audience and provide value through messenger to improve conversions and engagement.
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Messenger Marketing in E-Commerce: Use Cases – Felix Belau (Chatchamp)
- 1. Messenger Marketing in E-Commerce: Use Cases
- 2. Intro www.chatchamp.com Felix Belau Co-Founder of Chatchamp Email: felix.belau@chatchamp.com Website: ww.chatchamp.com
- 3. ● What is Messenger Marketing & why is it relevant? ● Which Use Cases can you use Messenger Marketing for? ○ Customer Acquisition ○ Retargeting ○ Customer Loyalty Agenda www.chatchamp.com
- 4. www.chatchamp.com 4 Chat is the communication of the present - and the future. 80% of all adults chat daily 51% of all adults have replaced traditional communication with chat
- 5. www.chatchamp.com 5 Source: facebook B2C Communication within Chat Apps is more popular than ever before.67% of people expect to use messaging apps with businesses
- 6. WhatsApp vs. Facebook Messenger in Germany www.chatchamp.com 6 Users Use Cases & Templates Conditions > 46 Million MAU PULL Channel, no Marketing: - Customer Support - Status-Updates - Push-Communication 7,5 Cent / message - Currently available only for accounts with large Facebook ad spent - No Templates or Answer Buttons > 28 Million MAU PULL & PUSH Channel: - Customer Support - Status-Updates - Cart Abandonment - Newsletter - Quizzes - Automatic Dialog - Opt-In via Widgets possibility - Variety of Chat Elements - No Cost per message Quelle: Internet & Facebook
- 7. www.chatchamp.com 7Messenger Marketing 90%Open-rate 30%Click-rate 100% Segmentation & Insights Automated Customer communication in chat channels
- 8. Use Cases www.chatchamp.com Acquisition Retargeting Customer Loyalty
- 9. How does the Opt-In work? Social Facebook Post Facebook Ad Instagram Story www.chatchamp.com
- 10. How does the Opt-In work? Website www.chatchamp.com
- 11. Incentives: - Quizzes - Contest - Discount Codes - Procut Search - Stay up to date (Newsletter) How does the Opt-In work? Website www.chatchamp.com
- 12. Lead Generation With Messenger 1 Facebook Send to Messenger Ad 2 Messenger Bot 3 Retargeting of unfinished conversations www.chatchamp.com
- 13. www.chatchamp.com 13Lead Generation 38%Conversion Rate -50%Less CPL 80% More Leads More qualified leads through natural conversations
- 16. Use Cases www.chatchamp.com Acquisition Retargeting Customer Loyalty
- 24. Customer Loyalty Results 25 - 40% Engagement 75 - 90% Newsletter Open Rates CTR www.chatchamp.com 20 - 30%
- 25. ● Messenger > WhatsApp for Marketing (WhatsApp still at the beginning) ● Messenger can be used as an additional lead generation channel to lower your CPL ● Use interactive quizzes to segment your audience and increase engagement ● Use website and social media to grow your audience ● Provide value (save cart cross device, shipping updates, interactive content) Summary www.chatchamp.com
- 27. Type Forms 1 Facebook Lead Forms 2 Website Forms 3 www.chatchamp.com 27Lead Generation Without Messenger
- 29. www.chatchamp.com Investors u.a. Axel Springer Founded in 2017 in Munich > 15 Developers and Marketers working together to ensure success Completely DSGVO compliant & European servers and databases only > 3 Years of Instant Messenger Experience Press Entries & Awards: Winner SpeakerF8 Conference 2018 Who is Chatchamp? 29
- 30. www.chatchamp.com How does the Opt-In work: Website
- 31. How does the Opt-In work: Website www.chatchamp.com
- 32. www.chatchamp.com How does the Opt-In work: Facebook
- 33. Email and Messenger together www.chatchamp.com ● Messenger does NOT replace Email ● Let customers decide on which channel they want to communicate with you ● Every channel has its advantages ● Use both channels in Parallel!
- 37. Content for Email and Messenger www.chatchamp.com Content rich Newsletter Interactive Newsletter Email Transactional Emails Profiling & Segmentation Chat Limited time offers FAQs & Customer Support Drip Campaigns B2B Campaigns