A selection of creative and brand-related work from engagements with Corporate Express, Staples, Gates Corporation, and IPW.

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mark a. tenney
{ Marketing
{ Branding
{ Design
Marketing Communications that scores a perfect ten.
marktenney2@gmail.com / 720 480 6239

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Global Brand Strategy & Development - Gates Corporation

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Global Brand Strategy & Development - Corporate Express, A Buhrmann Company
Corporate Express, A Buhrmann Company
In 1999, Corporate Express, then a public office products supplier, was acquired by Buhrmann NV, an inter-
national holding company based in Amsterdam. I was asked to develop a new identity for the acquired com-
pany that incorporated the Buhrmann identity mark and the Corporate Express identity text. The resulting
identity, shown here, was the company’s global mark for nine years and was featured throughout the world
on all corporate materials, vehicles, clothing, trade dress, marketing, and corporate literature.
Help is closer than you think...
Sometimes, you’re just not comfortable talking about a sensitive workplace issue
locally. That’s why Corporate Express has partnered with MySafeWorkplace .
If you’re facing a problem that you’d rather not discuss with your local human
resources or management team, just dial 1.800.461.9330 or visit
www.MySafeWorkplace.com.Corporate Express guarantees you freedom from retaliation for reporting issues
to MySafeWorkplace . When you leave your contact information, we can conduct
a more thorough review and keep you in the loop. Or, if you prefer, you can
submit your concern anonymously.Most issues can be resolved between an Associate and Management or Human
Resources. But, for those that can’t be, there’s MySafeWorkplace . Assistance is
close at hand.
Visit
www.MySafeWorkplace.com
or Call
1.800.461.9330
This service is not an emergency
hotlin
e or a substitute for using
911. In the event
of a life-th
reatening emergency, users are to immediately call 911.
The intentional misreportin
g of inform
ation may be subject to disciplinary
action
up to and includ
ing termination.
HR Poster - FINAL 10/7/04 3:07 PM Page 1

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Global Brand Strategy & Development - Staples Advantage Post-Acquisition Line of Business Integration
Staples Advantage Line of Business Integration
Staples acquired Corporate Express in July of 2008. I was asked to join the Staples Marketing staff in a
creative and brand advisement role to lead the transition of the Corporate Express lines of business into the
newly-created Staples Advantage contract division. My team and I worked closely with the Staples Market-
ing staff in Massachusetts, Europe and Canada to align the overall Staples brand with the five new lines of
business. The noted difference is the furniture brand to address the needs of the furniture customer base.
As we integrate our companies, we will make
changes that provide added value for our
customers including expanded product
and service offerings, simplified operations,
and improved distribution capabilities.
Throughout 2009, we will be transitioning
Corporate Express Brands products to
Staples brand products. The Staples brand
product line is just one of the many ways
Staples makes buying office products easy.
As Corporate Express Brands products
transition to Staples brand products,
you can count on Staples brand products
for great quality and value. As always,
we’ll continue to provide you with exceptional
customer service at 888-295-6000.
Thank you for choosing Corporate
Express, a Staples company.
Premier partners. The Sourcebook
Your office, always supplied.
Find even more from our combined assortment.
Visit us online at: eway.com.
Please recycle this catalog when your new one arrives.
Printed using 30% post consumer recycled, FSC certified paper.
What you need to keep it clean.
2009 Facility Solutions Catalog
For more options from our combined
offering, visit online at Eway.com.
Facility Solutions

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Corporate Express EWay.com Launch Campaign
After developing the initial identity for the company’s online procurement site, our team was charged with
designing a campaign that would launch a new release of the site. A sustainable solution delivered a full
video overview on a flash memory drive along with other sales collateral that generated excitement and
support among the sales force.
Marketing Communications - Corporate Express EWay.com

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Brand Development - Sustainable Earth®
Sustainable Earth
In order to take advantage of the growing demand for sustainable cleaning products, I was asked to lead
the initiative to rebrand this product line. We developed a full packaging system and a supporting brand
platform for marketing communications collateral. The entire system supports the value proposition of this
product line: Performance, People, Price, Planet.

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Product Marketing - Corporate Express Private Label Writing Instruments
Corporate Express Private Label Writing Instruments
With the company’s entrée into the private label pen space, my assignment was to develop names,
identities and marketing communications collateral for this new line. We named over a dozen new
pen products, created the logos and branding for the line. These remain many of the company’s
better selling SKUs.

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Marketing Campaign Development - Corporate Express Business Interiors (CEBI)
Corporate Express Business Interiors
The company needed a new brand to better position its furniture business in the marketplace. We were
asked to create a brand identity system and marketing collateral to support both the identity and the
marketing initiatives. The resulting system established a powerful and exciting new furniture distribution
brand within the business interior industry.

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Brand Development - Corporate Express Business Interiors (CEBI)
Corporate Express Business Interiors
The brand system encompassed: guidelines for third-party vendors to follow, capability brochure and
collateral, tradeshow booths and signage, vehicle graphics, email and website design.

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Marketing Campaign Development - Corporate Express Business Interiors (CEBI)
Corporate Express Business Interiors
The brand system encompassed: guidelines for third-party vendors to follow, capability brochure and
collateral, tradeshow booths and signage, vehicle graphics, email and website design.

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Marketing Communications - Corporate Express Product Marketing
Corporate Express Scotch Product Email
One of the most valuable marketing initiatives we supported was our partnership with our vendors.
Working closely with the team at 3M and the internal Merchandisers we were able to consistently
provide top-quality collateral that supported initiatives of both teams. The results showed that 3M
products consistently outperformed similar non-marketed items.

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Marketing Communications - Staples Print Solutions
Staples Print Solutions
The challenge was to create and “in-brand” packaging system that worked with a wide variety of package
shapes. Our team’s solution maintained the equity of the Staples Contract brand system while displaying
the capability of the packaging business.

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Marketing Communications - Staples Technology Solutions Ink & Toner
PrintingSolutionsGuide2009
Please recycle this catalog when your new one arrives.
2009 Printing Solutions Guide
For more information call 800-828-9949,
visit staplestechnologysolutions.com or
contact your Account Manager.
Solutions.
Expertise. Products. Services.
Crowd control.
Monitor, manage and maintain your entire print fleet.
Learn more at StaplesTechnologySolutions.com
or call 1-800-828-9949.
It’s hard for companies to know exactly what equipment they’ve accumulated.
With dozens of printer brands, hundreds of models, and new ones being added
each day, the complexity continues to grow. Staples Technology Solutions
offers a unique combination of products and services to help you take control
of your printer fleet and reduce operating and purchasing costs.
Here’s what we offer:
• Hardware and supplies
• Fleet discovery and management
• Nationwide maintenance program
• Auto-procurement capabilities
• Fleet analysis and reporting
• Flexible payment options
Staples Technology Solutions Ink & Toner
One of the most important elements of the Staples business is the Ink & Toner offering. I was asked to
extend the brand to encompass this messaging through catalogs, advertising and email. Working closely
with the internal client, my team was able to develop a unique look that retained the overall brand while
setting the business apart and conveying a compelling value proposition.

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Packaging Development & Design - Corporate Express Private Label Coffee
Corporate Express Private Label Coffee Marketing
The line of fine coffees was an important element of the private label offering from Corporate Express.
I was asked to provide marketing materials that promoted the quality of the product in an alluring and
meaningful way. My team and I created a dimensional marketing piece that accompanied a brochure
touting the benefits of our brew. The results were very positive.

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Packaging - IPW Remanufactured Toner System
Toner Packaging System - Marketing Campaign to benefit The Bridge Project
Image Projections West (IPW) needed a new brand identity system for their signature product line of high-quality toner
cartridges. I worked with them to identify their needs and extend the brand to introduce a new packaging system. This
new packaging has had a significant impact on improving the name recognition and increasing the revenue for IPW. The
brand has also been used to market IPW’s products to customers through the new “Print a page, Donate a dream.”
campaign that provides a way for 10% of a customer’s spend with IPW to go directly to The Bridge Project.
PROGRAM OVERVIEW
Phone: 303-576-9477
Email: keitha@ipwusa.com
Visit us on the web: www.ipwusa.com

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I’m an effective and self-motivated global leader who specializes in creating and defining value, building
relationships, identifying core brand ideas, storytelling to inspire change, and extracting visual meaning
from key business strategies that manage perception, build consensus, and promote growth.
Mark A. Tenney
8173 Estes Circle
Arvada, CO 80005
720 480 6239
marktenney2@gmail.com
LinkedIn: linkedin.com/in/marktenney
Twitter: @MarkTenney
Specialities include:
• Brand strategy, development, and management
• Marketing strategies and tactics
• Corporate communications and employee engagement
• Creative innovation and delivery
• Product Marketing and Marketing Campaign Development
• Market Research
• Creative Direction, Award-Winning Design, Visual Communications
• Video Production and Direction,
• Responsible Cost Management
• Social Media Content Creation and Deployment
• Cultivating memorable experiences across a range of industries, markets, and disciplines
summary ~