packaging / product design


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Promo about Testa Concepts

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packaging / product design

  1. 1. Become Where Visions Real
  2. 2. <ul><li>20 years of product development and management experience in building mass merchandise consumer products. </li></ul><ul><li>Over 500 products on the market such as &quot;Multi 7 &quot;stain remover, &quot;Deluxe Orthopillow &quot; and &quot;Removeall&quot; rust, calcium, lime remover. </li></ul><ul><li>A process which minimizes production time, minimizes costs, and maximizes product marketability. </li></ul><ul><li>Testa Concepts specializes in creative, packaging & new product development, developing packaging in a variety of materials - including metals, plastic, leather, and paper </li></ul><ul><li>Seamlessly blend design concepts with manufacturing feasibility. </li></ul>About us
  3. 3. <ul><li>Building global brands through innovative packaging for top-tier companies. </li></ul><ul><li>Visions and expertise in design has driven notable growth in the retail, luxury, and general consumer good sectors. </li></ul><ul><li>Achievements have been featured in Coin World International, Canadian Coin News, the New Royal Magazine and the 15th annual Gemini Awards 2000. </li></ul><ul><li>Identify and diagnose best value for impact with product packaging and branding. Working with companies to help refine their product lines, sourcing, as well as point-of-sale and general advertising. </li></ul>The Director
  4. 4. <ul><li>Product development </li></ul><ul><li>Testa Concepts also developed packaging /strategic marketing and branding for an entrepreneurial new product launch in 2007 for RV markets. As well as the design intent, manufacturing suppliers were sourced out and production parameters were established. </li></ul>Innovative Concepts
  5. 6. Objective: - Imported a collection of mixed items for retail distribution by Wal-Mart, K-mart, Zellers - package a line of products that creates a strong brand to compete with. Solution: - Create a brand with strong packaging - Compete with strong consumer brand identity Case study
  6. 7. Background Initial test market in local Ottawa camping and RV show, followed up with A large Canadian Distributor, and was exhibited at their annual purchasing show in Niagara Falls. Approximately 100 RV dealers attended with $7500.00 in sales generated, with no packaging or product branding. Design Concept Develop branding, name, marketing and packaging along with merchandiser for a chosen national retailer . Begin with a feasibility study to provide detailed information on the retailer such as, buying cycles, parameters, price points and quantities. Name and branding developed with the intent of communicating directly to the buyer product intent and use. The display was designed to fit on shelf space and fit easily into the retailers Plano gram configuration. Business plan developed a comprehensive business proposal to the retailer outlining the product, its history, branding , packaging, industry overview & trends, target markets and competition analysis. New Product introduction Altiva enterprises corp. New product introduction to large retail distributor in Canada with interest of growth in the USA. Case study
  7. 8. Background In the past sample packs were mailed out to households across the USA or handed out in shopping malls by specialty promo companies. Product was packaged using a flow pack plastic bag and clearly marked as a feminine hygiene product which was received by the young girls with some embarrassment when handed out face to face in the shopping malls. Playtex wanted a discrete way to reach their target audience, as well as provide them with the knowledge that they were well aware of how this transition period could be an awkward one. Solution Reposition into a fun and funky discovery route by means of a marketing vehicle and make the whole process more engaging for young girls understand …cool.. Design Concepts based around cosmetic design influences. Cases were developed to store the tampons before use, in bright colours with a metallic finish injection molded plastic. A 3 panel fold out was designed to replace the bag only option as the handout vehicle. . Women's hygiene products Case study
  8. 9. <ul><li>These elements are separate from the integrated process. </li></ul><ul><li>Oversee Manufacturing </li></ul><ul><li>Do press check for all the graphics if produced locally , added costs </li></ul><ul><li>Oversee product manufacturing for quality assurance, added costs. </li></ul><ul><li>Marketing Advertising creative </li></ul><ul><li>Develop advertising material, brochures, promotional material, posters, art direct photo shoots </li></ul><ul><li>develop television commercials. </li></ul>