It is a presentation based on Kotler's Principles of Management and the topic is The new marketing realities

1. The New Marketing
Realities

2. We can say with some confidence that
the marketplace isn’t what it used to be.
It is dramatically different from what it
was even 10 years ago

3. Sammy Stephen’s viral video
helped his flea market receive
unprecedented attention.

4. Major Societal Forces
•Network information technology
•Globalization
•Heightened competition

5. Modern retailers increasingly
emphasize in-store experiences
for their customers, as does
Dick’s Sporting Goods.

6. Companies are increasingly allowing
customers to customize their
products, such as with personalized
messages on the front labels of
Heinz ketchup bottles

7. Qualities of a CMO
Innate Qualities
• Risk taker
• Willingness to make decisions
• Problem-solving ability
• Change agent
• Results-oriented
Learned Qualities
• Global experience
• Multichannel expertise
• Cross-industry experience
• Digital focus
• Operational knowledge