2. Executive
Summary
Why organize this event? What do you hope
to achieve? Who involved in organizing and
sponsoring the event? How to form and manage?
EVENT
PLANNING
3. What's your event theme?
Event Theme
Event Planning
What is the scope of event?
Event Scope
What event type are you planning?
Event Type
Who is the target audience?
Target Audience
4. Venue searches and selection.
Venue Research
Needs assessment here.
Needs Assessment
Event Planning
5. Guests Presence
Mystery guests presence.
Media Exposure
High media exposure.
Event Awards
Generous event awards.
Event Highlight
7. Event costs may include
room rental, food &
beverages, equipment,
speaker fees, travel, etc.
Event income may comes
from sponsorship, goverment
grants, merchandising sales,
participant fees, etc.Â
Event Budgeting
8. How to promote and sell your event?
Marketing Strategy
Event Marketing
How to promote and sell your event?
Marketing Strategy
How to promote and sell your event?
Marketing Strategy
10. Identify the risks associated with the
event activity. Set up contingency plans
to effectively manage risk if needed.
Contingency Plan
Risk Management
Identify the risks associated with the
event activity. Set up contingency plans
to effectively manage risk if needed.
Contingency Plan
11. Execute on all other critical path tasks before
launch the event here.
Event Coordination
12. Event Evaluation
How well did the event achieve its
intended goals? What lesson learned
about running such events?
How well did the event achieve its intended goals?
What lesson learned about running such events?
How well did the event achieve its
intended goals? What lesson learned
about running such events?