This document presents a competitive analysis of major presentation makers. It includes an executive summary, analysis of the competitive landscape, competitors, strengths/weaknesses/opportunities/threats (SWOT) of competitors, key strategies, and next steps. The goals are to identify content and functionality of competing websites to inform redesign and understand competitive advantages. Major sections analyze direct/indirect/future competitors, consider competitors' strengths/examine weaknesses/determine opportunities/pinpoint threats, and develop strategies to achieve competitiveness. The next step is to use this analysis to guide future directions.
4. Executive Summary
This competitive analysis was conducted to compare the features of major presentation makers. The goals
were to identify the content and functionality at competing websites, both to inform the redesign as well as
better understand areas of competitive advantage.
5. Executive Summary
Brief introduction of your
competitor analysis.
Brief introduction of your
competitor analysis.
Brief introduction of your
competitor analysis.
Brief introduction of your
competitor analysis.
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6. Competitive Landscape
Outline the competitive environment.
Outline the competitive environment.
Outline the competitive environment.
Outline the competitive environment.
8. Competitors Analysis
Direct Competitor
Analyze direct competitors
that you face in the industry.
Indirect Competitor
Analyze indirect competitors
that you face in the industry.
Future Competitor
Identify future competitors that
you will face in the industry.
9. Competitors Analysis
Analyze direct competitors that
you face in the industry.
Analyze indirect competitors
that you face in the industry.
Identify future competitors that
you will face in the industry.
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10. SWOT Analysis
Strengths
Consider the strengths of your
competitors.
Determine what are your
opportunities.
Opportunities
Examine your competitors’
weaknesses.
Weaknesses
Pinpoint the threats that your
competitors pose.
Threats
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11. SWOT Analysis
Consider the strengths of
your competitors.
Examine your
competitors’ weaknesses.
Determine what are your
opportunities.
Pinpoint the threats that
your competitors pose.
12. Key Strategies
Cost Leadership Strategy
Cost Focus Strategy
Differentiation Strategy
Differentiation Focus Strategy
Develop your strategy to
achieve a competitiveness.
Develop your strategy to
achieve a competitiveness.
Develop your strategy to
achieve a competitiveness.
Develop your strategy to
achieve a competitiveness.
13. Next Step
Understanding your strengths and weaknesses,
identifying both the opportunities open to you and
the threats you face. Use this analysis to guide your
future directions.