2. A 2-4 sentence summary of the
entire story.
Executive
Summary
3. Company Bio
Introduces the client that is the subject of the
study and explains who they are, what they do
and what agency they hired to help them with.
The Client
4. The Challenges
The Problem
What challenges and objectives led your client
to look for a solution?
Before Agency
Point out the efforts the client was taking
before working with [Agency Name].
Reasoning
What might have happened if the client did not
identify a solution?
5. The Approach
Agency Name
Explain what steps the agency took to develop
a solution that truly stands out as a showcase
project and a win for the client.
6. The Solution
Proposed Solution
What agency did to help overcome the
challenges?
Proposed Solution
What agency did to help overcome the
challenges?
7. The Result
After Agency
Describe how the solution helped the client
reach their goal. Highlight the changes in
metrics is essential here.