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1. Brand
Rollout Plan
C o m p a n y N a m e

2. 2
Brand Rollout Plan - Introduction
Brand Rollout Plan Positioning
Brand Rollout Plan Framework
Establish Brand Rollout Plan
Brand Rollout Plan Model
Brand Rollout Plan Statement
Brand Rollout Plan Worksheet
Brand Rollout Plan Chart
Brand Rollout Plan Communication
Brand Rollout Plan Repositioning
Content

3. 3
Brand Rollout Plan Positioning
Brand
Positioning
Brand
Personality
How the brand makes me look
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Text HereHow the brand makes me feel
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Symbols What the product does for me
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Facts
How I would describe the product
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You can decide on the
basis of below
mentioned parameters
how you want to position
the brand in the minds
of the target audience

4. Positioning Strategy
4
Clear Positioning
How you are different from the competitors
Clear Positioning
How you are different from the competitors
Clear Positioning
How you are different from the competitors
BRAND

5. 5
Establish Brand Rollout Plan (Option 1 of 2)
Evaluating the product
on the basis of
commonly used
parameters which can
be altered as per
customer requirements
Value PropositionKey BenefitsCompany & Product Target Customers Price
Tenderness
Durability & safety
Delivery speed &
good quality
Safety- conscious
upscale families
Convenience-
minded pizza lovers
Quality conscious
consumers of chicken
10% premium
20% premium
15% premium
Better chicken at
moderate prices
Safest most
durable wagon
Good pizza delivered
promptly at your doorstep
with moderate prices

6. 6
Establish Brand Rollout Plan (Option 2 of 2)
Company & Product
Target Customers
Key Benefits
Price
Value Proposition
Quality conscious
consumers of chicken
Tenderness
10% premium
Better chicken at
moderate prices
Safety- conscious
upscale families
Durability & safety
20% premium
Safest most
durable wagon
Convenience-
minded pizza lovers
Delivery speed &
good quality
15% premium
Good pizza delivered
promptly at your doorstep
with moderate prices
Evaluating the product
on the basis of
commonly used
parameters which can
be altered as per
customer requirements

7. 7
Brand Rollout Plan Framework
Risky
What
You have
to offer
What
Competition
has to give
What
Customers
Want
Ideal positioning
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Competitor positioning
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Don’t even think about this
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8. 8
Brand Rollout Plan Model
Purpose Values Process Product/Service Infrastructure
Why Who How What Where/When
Why your organization does
what it does as a driver of
Awareness, Consideration,
Preference and Advocacy
Who you and your people are
as a driver of Awareness,
Consideration, Preference
and Advocacy
How your organization does
what it does as a driver of
Awareness, Consideration,
Preference and Advocacy
What your organization does
what it does as a driver of
Awareness, Consideration,
Preference and Advocacy
Where and/or When your
organization does what it
does as a driver of
Awareness, Consideration,
Preference and Advocacy
More Emotional
and intangible
More Rational
and Tangible

9. 9
Create a Brand Rollout Plan Statement
Brand Promise
The most compelling
unique benefit to your
target customers that your
brand can own in
comparison to others.
Market Definition
What category is your
brand competing in
and what is the
context of the brand.
Target Customer
What is the demographic and
attitudinal description of the
target group of customers
your brand is attempting to
attract & appeal.
Reasons to Believe
What is the most
compelling evidence
that your brand delivers
on its brand promise?

10. 10
Brand Rollout Plan Worksheet
Industry Analysis
For Target Customers
Who Statement of need opportunity
Product Product or service
Because Statement of benefit
Competitor Analysis
Top 5
Brands
EST.
Sales
Points of
Differentiation
Perceived
Quality
Pricing
Value
Proposition
Core Brand
Message
EST. Marketing
Budget
You Brand
Competitor #1
Competitor #2
Competitor #3
Competitor #4

11. 11
Brand Rollout Plan Chart
A Own Product
B Competitor
C Competitor
D Competitor
E Competitor Quality
Value Proposition
A
C
B
D E
Move the circles and
the text boxes as per
your company’s
product quality and
value proposition

12. 12
Brand Rollout Plan Communication
Quality
Affordable
Easily
Available
Variety
Moderate
Prices
Authenticity
Personal
Service
Accessible
Customer
Value
Convenient
Latest
Technology
Durability
Choose the
attributes you want
the brand to
communicate to the
target audience

13. 13
Brand Rollout Plan Repositioning (Option 1 of 2)
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Celebrity Oriented
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Symbolism Oriented
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Up-market Technology
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Niche-Oriented
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Change of Image Oriented
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Value Oriented
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Segment Oriented
You can reposition the
Brand in the market
on the basis of any of
the ways mentioned
in this slide

14. 14
Brand Rollout Plan Repositioning (Option 2 of 2)
BRANDThis slide is 100% editable. Adapt
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Value Oriented
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audience's attention.
Celebrity Oriented
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audience's attention.
Segment Oriented
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audience's attention.
Up-market Technology
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audience's attention.
Niche-Oriented
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audience's attention.
Change of Image Oriented
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audience's attention.
Symbolism Oriented
You can reposition the
Brand in the market
on the basis of any of
the ways mentioned
in this slide

15. 15
Brand Rollout Plan Icons Slide

16. 16
When The
Going Gets Tough…
The Tough Take
A Coffee Break
Coffee
Time

17. 17
Graphs
and Charts

18. 18
Clustered Column
0
20
40
60
80
100
120
140
160
180
2016 2017 2018 2019
SalesinPercentage(%)
Financial Year 2019
01 Product
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automatically based on data. Just left click on it and
select “Edit Data”.
02 Product
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it and
select “Edit Data”.

19. 19
Clustered Bar
30
40
35
45
15
40
30
45
35
50
60
70
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2016
2016
2018
2019 01 Product
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select “Edit Data”.
02 Product
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select “Edit Data”.
03 Product
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select “Edit Data”.
Sales

20. 20
Additional Slides

21. 21
Vision
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Mission
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Goal
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Our
Mission

22. 22
Designation
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Designation
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Designation
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Name
Name
Name
Our
Team

23. 23
About
Us
Target Audiences
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Premium Services
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Value Clients
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24. 24
Our Goal
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25. 25
Never lose
either WIN or LEARN.
-Nelson Mandela
Quotes

26. 26
Puzzle
06
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02
0304
05
01

27. 27
Circular
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01 02
04 03

28. 28
Venn
02
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01
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03
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29. 29
Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.comThank You