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1. End
Consumer
Trends
Your Company Name

2. Content
2
Brand Loyalty Pyramid Establish Brand Loyalty 1/2
Brand Loyalty Measurement Framework Establish Brand Loyalty 2/2
Brand Loyalty Inferences Brand Measurement
Brand Resonance Pyramid
01 05
02 06
03 07
04

3. Brand Loyalty Pyramid
3
Committed
Fence Sitters
Considers it a friend
Passively Loyal
With switching coasts
Satisfied / Habitual Buyer
No reason to changes
Switchers / Price
Sensitive No Brand Loyalty
The Loyalty Pyramid
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Identify your
customers in the brand
loyalty segment and
formulate strategy to
move up the ladder

4. Brand Loyalty Measurement Framework
4
MeasurementApproach
ObjectiveSubjective
Loyalty Types
Emotional Behavioural
Advocacy
• Number/ Percent of new
customers
Retention
• Churn rates
• Service contract renewal
rates
• Usage metrics – Frequency
of use/ Visit, Page reviews
• Sales Records – Number of
products purchased
Purchasing
Advocacy
• Overall satisfaction
• Likelihood to recommend
• Level of trust
Purchasing
Retention
• Likelihood to renew service
contract
• Likelihood leave
• Likelihood to buy additional
products
• Likelihood to expand usage
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From the below
framework, the
customer can choose
the type of loyalty
measurement
approach he wants to
opt

5. Brand Loyalty Inferences
5
01
02
03
04
05
06
How much are
Loyal Customers
Worth?
$1.6 Trillion The potential revenue up for grabs from switching among consumer brands’
Brand advocates spend 2x as much regular customers and have 5x the lifetime value’
80% of a business’ profits come from 20% of its customers’
A 5% increase in customer retention can result in a 40% lift in profit’
77% of customers still they have no relationship with a brand’
The probability of generating an additional sale from an existing customer is 7xgreater than from a new prospect’
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Input your inferences
after brand tracking to
provide a better
perspective on how
loyal is your customer
base.

6. Brand Resonance Pyramid
6
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Resonance
Feelings
Imagery
Judgments
Performance
Salience
4. Relationship : What about you and us?
3. Response : What about we?
2. Meaning : What are we?
1. Identity : Who are we?
Stages of Brand Development
Intense, active loyalty
Positive, accessible reactions
Point of parity & difference
Deep. broad brand awareness
Goal at Each Stage

7. Establish Brand Loyalty (1/2)
7
Category Profitability/Loyalty
Category 1 Profitable & loyal ; buy regularly but not intensively
Category 2 Profitable but disloyal
Category 3 Unprofitable but very loyal
Category 4 Neither profitable nor loyal
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8. Establish Brand Loyalty (2/2)
8
Category Profitability/Loyalty Loyalty Strategy
Category 1 Profitable & loyal ; buy regularly but not intensively Text Here
Category 2 Profitable but disloyal Text Here
Category 3 Unprofitable but very loyal Text Here
Category 4 Neither profitable nor loyal Text Here
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9. Brand Measurement
9
Count of visits from the
visitor including current
Percentage of
all visits
Visitor Loyalty Report: Before
9 to 14 Times
8 Times
7 Times
6 Times
50 to 25 Times
5 Times
4 Times
3 Times
26 to 50 Times
200+ Times
2 Times
15 to 25 Times
101 to 200 Times
1 Times
Count of visits from the
visitor including current
Percentage of
all visits
Visitor Loyalty Report: After
9 to 14 Times
8 Times
7 Times
6 Times
50 to 25 Times
5 Times
4 Times
3 Times
26 to 50 Times
200+ Times
2 Times
15 to 25 Times
101 to 200 Times
1 Times
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10. End Consumer Trends Icons Slide
10

11. Additional
Slides
11

12. Column Chart
12
0
2
4
6
8
10
2012 2013 2014 2015 2016
Product 01
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changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 02
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changes automatically based on data. Just
left click on it and select “Edit Data”.
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13. Area Chart
13
0
2
4
6
8
10
2012 2013 2014 2015 2016
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Product 01
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.

14. 14
Our Team
Graphic Designer
John Smith
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Sofia Banks
General Manager
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15. 15
Our Mission
Mission
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Vision
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Goal
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16. 16
Financial
Deposits
$423
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audience's attention.
Revenue
$234
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audience's attention.
Net Income
$345
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17. Timeline
17
2015
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2017
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2019
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2016
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2018
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audience's attention.
Start Today

18. 18
Thank You
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com