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1. Customer
loyalty
Yo u r C o m p a n y N a m e

2. Content 2
01 Brand Loyalty Pyramid
02 Brand Loyalty Measurement Framework
03 Brand Loyalty Inferences
04 Brand Resonance Pyramid
05 Establish Brand Loyalty 1/2
06 Establish Brand Loyalty 2/2
07 Brand Measurement

3. Brand Loyalty Pyramid 3
01
02
03
04
05
Committed
Fence Sitters - Considers it a friend
Passively Loyal- With switching coasts
Satisfied / Habitual Buyer- No reason to changes
Switchers / Price Sensitive - No Brand Loyalty
Identify your customers
in the brand loyalty
segment and formulate
strategy to move up the
ladder
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4. ObjectiveSubjective
MeasurementApproach
Loyalty Types
Emotional Behavioural
Advocacy
• Number/ Percent of new
customers
Advocacy
• Overall satisfaction
• Likelihood to recommend
• Level of trust
Retention
• Likelihood to renew service
contract
• Likelihood leave
• Likelihood to buy additional
products
• Likelihood to expand usage
Purchasing
Retention
• Churn rates
• Service contract renewal
rates
• Usage metrics – Frequency
of use/ Visit, Page reviews
• Sales Records – Number of
products purchased
Purchasing
Brand Loyalty Measurement Framework 4
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From the below
framework, the
customer can choose
the type of loyalty
measurement approach
he wants to opt

5. Brand Loyalty Inferences 5
01
02
03
04
05
06
HowmuchareLoyal
CustomersWorth?
$1.6 Trillion
The potential revenue up for grabs from switching among consumer brands’
Brand advocates spend 2x as much regular customers and have 5x the
lifetime value’
80% of a business’ profits come from 20% of its customers’
A 5% increase in customer retention can result in a 40% lift in profit’
77% of customers still they have no relationship with a brand’
The probability of generating an additional sale from an existing customer is 7xgreater than from a
new prospect’
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Input your inferences
after brand tracking to
provide a better
perspective on how
loyal is your customer
base.

6. Brand Resonance Pyramid 6
Resonance
Feelings
Imagery
Judgments
Performance
Salience
4. Relationship : What about you and us?
3. Response : What about we?
2. Meaning : What are we?
1. Identity : Who are we?
Intense, active loyalty
Positive, accessible reactions
Point of parity & difference
Deep. broad brand awareness
Stages of Brand Development Goal at Each Stage
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7. Establish Brand Loyalty (1/2) 7
Category Profitability/Loyalty
Category 1 Profitable & loyal ; buy regularly but not intensively
Category 2 Profitable but disloyal
Category 3 Unprofitable but very loyal
Category 4 Neither profitable nor loyal
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8. Establish Brand Loyalty (2/2) 8
Category Profitability/Loyalty Loyalty Strategy
Category 1
Profitable & loyal ; buy regularly but not
intensively
Text Here
Category 2 Profitable but disloyal Text Here
Category 3 Unprofitable but very loyal Text Here
Category 4 Neither profitable nor loyal Text Here
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9. Brand Measurement 9
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Count of visits from the
visitor including current
Percentage of all visits
Visitor Loyalty Report: After
1.30
1.32
2.19
3.38
3.44
3.57
0.86
1.04
1.28
1.65
2.40
3.93
9.68
63.25
9 to 14 Times
8 Times
7 Times
6 Times
50 to 25 Times
5 Times
4 Times
3 Times
26 to 50 Times
200+ Times
2 Times
15 to 25 Times
101 to 200 Times
1 Times
3.26
0.81
0.97
1.21
1.36
1.55
2.18
3.47
2.66
0.30
8.51
3.28
0.65
69.79
9 to 14 Times
8 Times
7 Times
6 Times
50 to 25 Times
5 Times
4 Times
3 Times
26 to 50 Times
200+ Times
2 Times
15 to 25 Times
101 to 200 Times
1 Times
Count of visits from the
visitor including current
Percentage of all visits
Visitor Loyalty Report: Before

10. Customer Loyalty Icons Slide 10

11. Additional
Slides

12. Area Chart 12
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
This graph/chart is linked to excel, and changes automatically
based on data. Just left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and changes automatically
based on data. Just left click on it and select “Edit Data”.
Product 02

13. Column Chart 13
0
10
20
30
40
50
60
70
80
90
100
FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
MarketSize(RMB100Million)
This graph/chart is linked to excel, and changes automatically
based on data. Just left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and changes automatically
based on data. Just left click on it and select “Edit Data”.
Product 02

14. Our Mission
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Vision
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Mission
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Goal
14

15. John Hill
CEO
Julie Smith
Director
Anne Doe
Marketing Head
Our
TeamThis slide is 100% editable. Adapt it to your
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15

16. Financial 16
Revenue
$234
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Deposits
$423
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Net Income
$345
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17. Timeline 17
Start Today
2015 2016 2017 2018 2019
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18. Thank You
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com
18