This document is a sales strategy workbook from Consult4Sales.com that provides questions and templates to help develop a winning sales strategy. It addresses topics such as the key inputs for a sales strategy, questions to ask, areas for learning and focus, templates for the triple play strategy and selling pyramid, and strategies for attracting new customers and increasing billing from existing customers. The overall aim is to provide a comprehensive guide to strategic sales planning.

1. W W W .
C O N S U L T 4 S A L E S .
C O M
T H I S W O R K B O O K I S P A R T O F
" S A L E S K I P A T H S H A L A " F O R S M E C E O .
SALES
STRATEGY
APRIL,2018

2. What are the 3 inputs that sets the ground
for preparing a winning Sales Strategy?
Add a little bit of body text
1. Product must be
___________________ , __________________ & ________________
2. Service levels must be
___________________ , __________________ & ________________
3. Relationships must be
___________________ , __________________ & _________________
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3. What are the questions that one must ask
before setting to prepare a winning Sales
Strategy?
Please answer each of the above questions with specific answers pertaining
to your business.
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4. What are the learnings that you would like to
unlearn, learn and relearn? Your sales
success depends on the same.
1. Talent Management
2. Best Sales Practices
3. Creativity & Innovation
4. System Dynamics
5. Action Learning
6. Strategic Planning
7. Organisation & Behavioural Change
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5. How does your Triple Play Sales Strategy
look like?
1. Viable Business Opportunity
________________________________________________________
2. Sales and Marketing Tools
________________________________________________________
3. Positioning and Value delivery
________________________________________________________
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6. Where is your sale likely to grow in this
diagram?
1. Increase sales per customer
________________________________________________________
2. Churn from competition
________________________________________________________
3. Introduce new products
________________________________________________________
4. Expand to new markets
________________________________________________________
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7. In the overall framework of Sales Strategy,
where do you need to focus on this year?
1. Focus 1
________________________________________________________
2. Focus 2
________________________________________________________
3. Focus 3
________________________________________________________
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8. Prepare the selling pyramid for your
business?
1. Can we increase customer profitability in a new way?
________________________________________________________
2. Who are the buyers and what do they want from the sales process?
________________________________________________________
3. How do I close sales leads quickly and have a lean pipeline?
________________________________________________________
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9. What are the other strategies that should be
in place to enable the sales strategy to work
well?
1. What data could you gather from market?
2. What is your corporate strategy?
3. What is your product strategy?
4. What is your talent strategy?
5. What is your Marketing Strategy?
6. What is your Sales Strategy?
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10. MY
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11. How will you attract new customers to your
business?
1. Knowledge Forum
___________________________________________________________
2. Customer Experience (Empowerment, Education, Edutainment)
___________________________________________________________
3. Customer Reference
___________________________________________________________
4. Schemes and Offers
___________________________________________________________
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12. How will you increase billing from existing
customers?
1. How will you increase per customer sales?
___________________________________________________________
2. How do you intend to retain customers longer?
___________________________________________________________
3. How will you lower the cost to serve the customers?
___________________________________________________________
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13. What will you do in each of the following 4
categories ?
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14. About Us
Strategic Concepts (I) Pvt Ltd, Nagpur was founded in 1998 with a purpose of
providing a single window one-stop solutions to all challenges in Sales
Management. This led to the development of two verticals viz. Corporates and
Small and Medium Enterprises. Tangible results in sales is what separates us
as a consulting enterprise. All our consultants have 25 years plus hands-on
experience in sales. Aptly said, for us , Sales is a Religion !
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