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1. Product Segmentation Markets And
Evaluation
Your Company Name

2. Product Segmentation -
Consumer Markets
Product Segmentation -
Business Markets
Product Segmentation -
International Markets
Product Segmentation
Evaluation
Understand the
customer needs
Customer
Segmentation Layout
Performance
Evaluation
Segmentation
Map
2
Content

3. Product Segmentation
Geographic
 Region
 Country
 Population
 Climate
Demographic
 Age
 Gender
 Nationality
 Ethnicity
 Occupation
 Income
Psychographic
 Lifestyle
 Personality
 Values
 Interest
Behavioural
 Brand Loyalty
 Benefits Sought
 User Status
 Usage Rates
 Occasion
 Readiness to Buy
Consumer Markets
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3

4. Product Segmentation
Business
Markets Industry
 Company Size
 Location
Demographic
 Technology
 User/Non User Status
 Customer Capabilities
Operating
Variables
 Purchasing Function
 Power Structure
 Nature of Existing Relationships
Purchasing
Approaches
 Urgency
 Specific Application
 Size of Order
Situational
Factors
 Buyer-Seller Similarities
 Attitude towards risk
 Loyalty
Personal
Characteristics
Segmentation is
done on the basis of
the mentioned
parameters, you can
fill in the details as
per the
requirements
4

5. Product Segmentation – International Markets
Geographic
 Region
 Country
 Population
 Climate
 Language
Political-legal
 Occupation
 Income
 Nationality
Economic
 Country
 Interest
Cultural
 Lifestyle
 Beliefs
 Social Groups
 Ethnicity
 Values
Segmentation is
done on the basis of
the mentioned
parameters, you can
fill in the details as
per the
requirements
5

6. Segmentation Evaluation – Segment size & Growth Potential
0
5
10
15
20
25
30
35
Confectionary Milk Products Beverages Nutrition &
Health Care
Q1 2018 Q2 2018 Q3 2018 Q4 2018
2018
60%
55%
45%
35%
Product Lines
Net Profit (in
USD Millions)
Nutrition & Healthcare – 44M
Confectionary – 45M
Milk Products – 65M
Beverages – 35M
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
6

7. Segmentation Evaluation – Segment Structural Attractiveness
7
Intensity of
Rivalry
SBO: Look for more than
just a cheap quote
D: Be a champion & play
nice
Barriers to Entry
SBO: Seek to develop long-term
relationships with designers you
hire
D: Seek to objectively prove the
quality of your work
Bargaining Power of
Suppliers
SBO: Don’t judge a designer by the
presence of Apple stuff & use of
trendy terms
D: Try new technologies & learn
continuously
Substitutes
SBO: Reward diversity & be
specific about the results you
want to achieve with design
D: Be confident about your
prices & prove your worth
Bargaining Power
of Buyers
SBO: Lead inquiries with a
budget range
D: Diversify your income
stream

8. Segmentation Evaluation – Company’s Core Competency
8
Relationships
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Analytical
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Management
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Leadership
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Its a framework for
defining & analyzing
the various resources
of a company which
distinguishes them in
the market place.

9. Understand the
Customer Needs
9
When they buy:
Understand the
purchasing cycle of your
customer
What they do:
Understand their occupation
and interest?
How they buy:
Website, App, in-person?
What they expect of you:
If your customers expect reliable delivery and
you don't disappoint them, you stand to gain
repeat business
Understand your customer:
Are they a small private company
or a big MNC?

10. Customer Segmentation Layout
Target Market – 15M
Unaware – 1.75M Aware – 3.25M
Not tired – 1.35M Tired – 1.9M
Negative Opinion
– 0.35M
Neutral – 0.65M Rejecter – 0.15M Repeated – 1M
Loyal to other
Brand – 0.10M
Switcher – 0.15M
Loyal to Brand –
0.75M
Light User – 0.05M
Regular User –
0.15M
Heavy User –
0.55M
Not yet
Repeated – 0.75M
Favourable
Opinion – 0.35M
100%
M - Market Size in Millions
% - Market Size in Percentage
10

11. 20%
20%
25%
25%
10%
0
1
2
3
4
5
6
7
8
-2 0 2 4 6 8 10 12
AdvertisingAwareness
Loyalty
Segment 1
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Segment 2
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Segment 3
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Segment 4
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Segment 5
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audience's attention.
You can mention the various
segments for the product in the
map below to show/ analyse
the customers loyalty &
awareness about the product.
Please note the parameter for
evaluation can be changed as
per the requirements.
Segmentation
Map
11

12. Segmentation Performance Evaluation
XYZ Market
USD 12.90 Million
Segment 1
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Segment 2
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Segment 3
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Segment 4
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2018 Performance Rating
12

13. Product Differentiation For Icon Slide
13

14. Coffee
Break
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15. Charts
&
Graphs
15

16. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun
Salesinpercentage(%)
Financial year in 2018
Product 01
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Product 02
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Column
Chart
16

17. Line Chart
0
10
20
30
40
50
60
70
80
FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
Salesinpercentage(%)
Financial years
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Product 01 Product 02
17

18. Additional
Slides
18

19. Our Mission
Our Vision
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Our Mission
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&
19

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Anita Parker
Web Designer
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Tom Torres
CEO
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Jasmin Smith
Editor
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Robin Carter
Manager
Our Team
20

21. 21
Valued Clients
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Preferred By Many
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Target Audiences
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About Us

22. Our Goal
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23. Comparison
vs
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audience's attention.
Male
55%
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Female
45%
23

24. Financial
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$400
Advanced
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$200
Beginner
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$600
Professional
24

25. 25
Target
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26. Timeline
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Start End
26

27. Mind Map
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28. Post It
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29. Bulb Or
Idea
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30. 30
Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com
Thank You