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1. Consumer
Lifecycle
Your Company Name

2. Geographic
1. Region
2. Country
3. Population
4. Climate
Demographic
1. Age
2. Gender
3. Nationality
4. Ethnicity
5. Occupation
6. Family Size
7. Income
Psychographic
1. Lifestyle
2. Personality
3. Values
4. Interest
Behavioral
1. Brand Loyalty
2. Benefits
3. User Status
4. Usage Rates
5. Occasion
6. Readiness to buy
Customer Segmentation
2
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3. Understand The
Marketplace
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Understands the
customer requirements,
their interests etc
Needs
Understand their
desires for specific
products/services
Wants
Understand their want
for a specific product
backed by their ability &
willingness to buy them
Demands
3

4. Customer Acquisition Tools4
Visitors Leads Customers
Strangers Promoters
Attract
1. Blog
2. Social Media
3. Keywords
4. pages
Convert
1. Calls to action
2. Landing pages
3. Forms
4. contacts
Close
1. Email
2. Workflows
3. lead scoring
4. CRM
integrations
Delight
1. Social Media
2. Smart calls to
action,
3. Email
4. Workflows
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5. Acquire new Customer
satisfaction/loyality
Expand revenue of
existing
New products for
unserved
Engage Customer
wirh brand
Reduce average cost
to serve
Retain customers at
risk
Win back lost or
stimulate inactive
Reduce average cost
to reach
New channels Shed unprofitable
customers
Increasing focus Maintaining focus Reassessing focus
Company’s Growth Strategy5
51%
42%
28%
25% 25%
23%
14%
10% 09% 09%
04%
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6. Customer Lifecycle6
Conversion
Activation
Close
DAU
Renewal
People Rate
Visitors
Conversion
Prospect
1st Value unit delivered
Activated users
Paid
Customer
Daily Monthly User
Active Customer
Renew / Upsell
Loyal Customer
Referrals / Net
Promoter Score
10,000
9,500
8,500
7,000
6,800
6,000
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7. Customer Acquisition Tools7
Email
Website
Social Media
Word of Mouth
Direct Mail
Internet Advertising
Tv, Radio and/or Print Ads
Print Collateral
Tradeshows and/or Conferences
SEO
25%
28%
32%
34%
35%
37%
45%
48%
51%
54%
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8. 8 Customer Acquisition Cost
Across Various Channels
$8.50
$20.00
$50.00
$60.00
$70.00
Search Yellow Pages Online E-Mail Direct Mail
Display Ads
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9. Customer Loyalty Lifecycle9
Attract
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Engage
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Grow
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Retain
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Loyalty
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Reward
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Nurture
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10. Customer Experience Analytics10
Discover
Compare
Acquire
Use
Advocacy 5K
19.9K
33.6K
60.5K
50K
Customer Mindsets
$87K
Net Revenue
86%
Retention
12%
Abandonment
211K
Unique Visitors
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11. Customer Feedback11
216
Happy Clients
1700
Customers Complaints
Received
1250
Complains Resolved
120
Working Hours Towards
Customer Service
Text Here
Text Here
Text Here
Text Here
Text Here
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12. Customer Satisfaction12
Very satisfiedVery dissatisfied SatisfiedNeither Satisfied Nor
Dissatisfied
Dissatisfied
Satisfaction Measure
Loyalty(retention)(%)
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13. Consumer Lifecycle Icon Slide13

14. Additional
Slides
14

15. Combo Chart15
0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
GrowthRate(%)
MarketSize(RMB100Million)
Product01 Product02 Product03
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16. Column Chart16
0.5 0.8 1
1.6 1.9 2 2.4 2.8
3.4
1
1.5
3
2.5
3
3.5
4
5 3.5
2
2.5
4.5
3
4
5
5.1 2 4.3
0
2
4
6
8
10
2009 2010 2012 2013 2014 2015 2016 2017 2018
ExpenditureIn($Billions)
Years
Product01 Product02 Product03
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17. Area Chart17
Product01 Product02 Product03
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DecNovOctSepAugJulJunMayAprMarFebJan
100%
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18. 18
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Vision
Mission
Value
Our
Mission
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19. Name Here
Corel draw 40%
Photoshop 50%
Illustrator 80%
Designation Here
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Our Team
19

20. 20
About Us
Target Audience
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Preferred By Many
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Values Client
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Premium Services
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21. Timeline21
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2015
2018
2017
2016

22. 22
Our Goal
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Goal 01
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Goal 03
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Goal 02

23. Mind Map23
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
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24. 24
Thank You
Address:
# street number, city, state
Contact numbers:
0123456789
Email Address:
emailaddress123@gmail.com