Showcase sales objectives and strategies to your sales team using professionally designed content-ready Sales Playbook PowerPoint Presentation Slides. Let your sales team learn the nitty gritty of marketing and sales techniques. Enhance their marketing skills with the help of sales playbook PPT templates. Train salespeople about the methodologies, customer’s buying behavior and process, engagement experience and so on. This sales playbook PowerPoint presentation slideshow will teach your team the ways to clinch the deal. It has innovatively designed PowerPoint templates such as our customers, ideal customer profile, value proposition, customer journey mapping, buying/ sales process and content & sales tools. This complete presentation is customizable. You can make changes to the templates as per your convenience. Edit color, text, icon and font size as per your need. Add or delete content from the templates if needed. Download this easy-to-understand sales playbook PowerPoint presentation to improve sales. Cut down the anticipation with our Sales Playbook Powerpoint Presentation Slides. Get it completed before expected. https://bit.ly/3xVojDI
2. Sales Playbook Outline
www.company name 2
Key Insights
Our Customers
Our Sales Process
Content & Sales Tools
Deal Advancement Plays
Expected Metrics
Marketing Campaigns
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
3. Our Customers
www.company name 3
Ideal Customer
Profile
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Value Proposition
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Customer Journey
Mapping
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
4. Ideal Customer Profile
4
Demographics (Who they are)
Annual Revenue $50 MM - $ 150 MM
#Employee 100-500
Industry IT Industry
Psychographics (How they think)
Culture Open to new ideas & change, flexible & agile in their approach
Growth Orientation Focused on growth & testing new ideas that produce increased results
Technology Adoption Profile Early adopters of new technologies
Behavioral (How they act)
Engagement Conduct research & consume lots of content from various source before making decisions
Buying Process Starts with one team and then moved to another
Environment (Their situation)
Technology Landscape Have implemented Salesforce & a marketing automation platform ( Pardot, Oracle, Hubspot, etc)
Geographic Location USA, UK, Germany
Alignment with I/T I/T is supportive but allows for solution to be tested in departments with oversight
www.company name This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
5. Value Proposition
5
For Product is Ideal for Better than Because
Key Criteria Describe your ideal
customer profile
Provide concise description
Describe best use or
application for product
Identify primary competitor
or competing approach
Focus on your
differentiation & other
evidence to back up your
claim of superionty
Our Product Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
www.company name This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
6. Customer Journey Mapping (Template 1 of 2)
6
Understand the need
› I don’t know what I don’t
know
› Draw me a scenario
› I have questions
› Ambivalent
› Curious
› Guarded
› Open
Provide solutions
› Deal with the immediate
need
› Be relevant
› Personalize
› Partnership
› Privacy/ trust
› Interested
› Frustrated
› Excited
› Feel good
Act
› Clarify
› Validate
› Satisfaction
› reality
› Resolved
› Loyal
› Confident
Trigger a need
› Remind or trigger a need
› Recognize I have a problem
› Address a pain point
› Anxious
› Defensive
› Distracted
› Hopeful
Objective
Needs
Feelings
Barriers
Relevance, trust, fear,
acknowledgement, time,
convenience, distraction
Style, approach, language,
expectations, time,
knowledge of client
Literacy, risk, tolerance,
convenience, time,
commitment
Attract Interact Engage Convert
www.company name This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
7. Customer Journey Mapping (template 2 of 2)
7
Discovery/
Research
Evaluation/
Comparison
Decision/
Purchase
Implementation Support/ Renew
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
› Your Text here
Recommendations
Buying
Process
Customer
Goals
Touch
Points &
Emotional
Response
Customer
Thoughts
Recommen
dations
Ideas to
Improve
www.company name This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
8. Buying/Sales Process
8
Buyer Stage Need Discovery Consideration Decision Implement
Description Buyer aware they have
problem
Search for solutions Assessment of alternatives
Purchase product that fits
their needs & problems
Did the purchase
accomplish its objective?
Action Buyer becomes aware of a
problem or opportunity
Buyer finds our solution &
competitive
Buyer evaluates solutions &
enters into “trials”
Buyer must make decision
to purchase a solution
Buyer reviews product or
services & becomes a
product/ services
enthusiast
Duration 2 Days 1-3 month 1-2 month 20 Days On going
Influencers Thought Leaders, Blogs
Competitor Analysis,
Review Sites
Lower management Top/Middle management Top/Middle management
Seller Goal Provoke Educate Explain Reassure Maintain
Content Types Build need into key
messaging, blog posts
Info graphics, viral videos,
analyst reports
eBooks, white papers,
demo video, case studies
Pricing sheets, ROI
calculators, testimonials
Satisfaction survey, product
roadmap, new features
Core Messages Key benefits like save time
or money
Points of differentiation
Solution is easy to use &
implement
Solution has positive ROI,
& is self - funding
We are here to help 24/7
www.company name This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
9. Content & Sales Tools
www.company name 9
Prospecting/
Needs
Analysis
Qualification/
Discovery
Demo/
Consideration
Proposal/
Decision
Contract/
Implement
Customer –
facing
Content
Assets
› Buyer Guide
› Info graphic
› Whitepapers
› Overview Video
› Case Studies
› Datasheets
› Customer Reviews on
3rd party Websites
› ROI Calculator
› Customizable
Presentation Deck
› On Boarding Package
› Customer Community
Internal Sales
Tools
› Personalized Video
Introduction Script
› LinkedIn connection
Request Templates
› Lead Qualification
Checklist
› Feature, Advantage,
Benefit Tool
› Demo Script
› Objection Response
Tool
› Sales Presentation
› Sales Proposal
Template
› Contract Templates
› Pricing Guide
› CPQ System
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
12. 12
www.company name This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
0
10
20
30
40
50
60
70
0 10 20 30 40 50
Bubble
Chart
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Product 01
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Product 02
14. Pie Chart
www.company name 14
10%
25%
45%
20%
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Product 01
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Product 02
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Product 04
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Product 03
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
15. Bulb Or Idea
15
www.company name
This slide is 100% editable. Adapt
it to your needs an capture your
audience's attention
This slide is 100% editable. Adapt
it to your needs an capture your
audience's attention
This slide is 100% editable. Adapt
it to your needs an capture your
audience's attention
This slide is 100% editable. Adapt
it to your needs an capture your
audience's attention
This slide is 100% editable. Adapt
it to your needs an capture your
audience's attention
01
02
05
03
04
16. Target
www.company name 16
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
17. Puzzle
www.company name 17
01
02
03
04
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
18. Comparison
18
www.company name
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
85%
Male
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
75%
Female
19. www.company name 19
Address:
# Street number, city, state
Email Address:
emailaddress123@gmail.com
Contact Numbers:
0123456789
Thank
You