Trade Promotion For Firms PowerPoint Presentation Slides
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This document provides information on various business promotion channels and tools. It shows the percentage of firms currently using different marketing channels like email marketing, social media, SEO, content marketing, and more. It also shows the costs associated with different promotion channels and the most influential channels. Additional sections cover promotion strategies over time, target audiences for different channels, metrics to measure social media and word-of-mouth promotion, growth strategies, and customer acquisition costs.
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Trade Promotion For Firms PowerPoint Presentation Slides
- 3. Business PromotionTools Current Marketing Channels Being Used Most Influential Channels Other Businesses 5.9% TV, Radio, & Print Ads 3.1% Video Advertising 9.1% Display Advertising 22.0% Partner Marketing 9.1% Retargeting 6.7% Outbound Calling 1.2% PR 10.8% Paid Search 0.8% Conference / Trade Show Booth 6.6% Word-of-mouth / Referrals 8.3% SEO 0.8% Content Marketing 9.5% Social Media 6.2% Email Marketing 5.9%85.6% 80.0% 79.2% 77.0% 72.9% 55.2% 59.2% 57.2% 45.5% 46.2% 21.2% 45.2% 20.0% 10.5% 4.5% 3
- 4. Promotion Cost by Channel $350 $275 $150 $190 $220 $130 $110 $75 $50 $10 $0 $50 $100 $150 $200 $250 $300 $350 $400 Social media TV, Radio, & Print ads SEO Video advertising Email marketing Content marketing Text Here Text Here Text Here Text Here Cost by Channel 4
- 5. 5 Target Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Media Email AffiliatesSEO Blogs PPC Events Print Ad Sponsorships Radio Online Marketing Offline Marketing Promotion Campaigns
- 6. Business Promotional Roadmap Q1 2018 Q2 2019 Q3 2020 Q4 2021 First-Class Product Launches Update Website Maximize Strategic Partnerships International Expansion Event Sponsorships Expand Advertising Google Adwords YouTube iOS 2.0 Android 2.0 Race friends Badges and Awards Maintenance remin… User Portal UI Update Careers Website New iOS landing pages Partner portal 2.0 Landing pages for EU Annual user conference Facebook 6
- 7. Word of Mouth Marketing (WOM) Experience Brand Advocates PROMOTER This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Awareness NEUTRAL This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Detractors SABOTEUR This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 7
- 8. Social Media and Word-of- Mouth Metrics 7 8 10 10 14 17 18 19 21 24 24 26 26 29 30 30 35 37 36 38 40 0 5 10 15 20 25 30 35 40 45 Daily or monthly active users Click-throughs Reach Re-tweets Likes Conversations Cost per Conversation ROI Net Promotor Score Conversation Share Conversation Volume Cost per Conversation Sentiment Topicallity Cost Deflection Influence Conversation Value Velocity Advocacy Value of a Fan/Follower Momentum Effect August 2019 8
- 9. Marketing Growth Strategy Growth Strategies • Growth Portfolio Mapping • New Growth Sourcing Marketing & Sales Strategies • Marketing ‘New Ps’ Strategies – offering Solution, Access, Value, Education, Communities • Brand / Portfolio strategy Go – to – Market • Build marketing capabilities • Metricing & dashboards • Sustained organizational improvement • Sales-channels effectiveness 9
- 10. Customer Acquisition Cost 10 Cost Model for Web Based Business Ideal Acquisition Cost Model Cost Model for Direct Salesforce
- 11. Ideal Acquisition Cost Model • High Churn Rates • Low Customer Satisfaction • Recurring Revenue • Scalable Pricing • Cross Sell / Upsell • Product Line Expansion • Lead Gen for 3rd Parties • Viral Effects • Inbound Marketing • Free or Freemium • Open Source • Free Trials • Touchless Conversation • Inside Sales • Channels • Strategic Partnerships • Field Sales • Outbound Marketing Cost to Acquire a Customer CAC Monetization (LTV) 11
- 12. Customer Acquisition Cost (1 of 2) Cost per click = $0.10, Customers that Click Ad = 100, Conversion Rate = 25% Acquisition Cost = $0.10 X 100 = $10 Customers Acquired = 100 x 25% = 40 $0.40 $10 Divided by #25 $ Total Campaign Spend Divided by # of Customers Acquired Via Campaign Customers Acquisition Cost (Per Campaign) 12
- 13. Customer Acquisition Cost (2 of 2) Sales Team composition 1 On target earnings $ 230,000 Salary Cost $ 230,000 Salary + Overhead $310,500 Total Team Cost $560,250 Avg. team Failure Rate 25% Adjusted Team Cost $ 747,000 No. of Marketing people 0.5 Average cost per person $ 200,000 Marketing programs spend $ 150,000 Total Marketing Costs $ 350,000 Total Sales & Marketing spend $ 1,097,000 No of deals per team per year 10 Cost of Customer Acquisition $ 109,700 13 For a direct salesforce
- 14. Customer Retention 14 Customer Retention Strategies Customer Retention Benefits Customer Retention Impact
- 15. Customer Retention Strategies 15 Overall Satisfaction Initial overall score for your brand Brand Strength Emotional commitment to brand Future Intentions Intention or propensity to repurchase, change spend/ share Advocacy Intention or propensity to recommend Perceived Value for Money Do customers feel you offer value for money?
- 16. Customer Retention Benefits Increasing Customer Retention Rates by 5% Increases Profits by 25% to 95% A 2% increase in Customer Retention has the Same Effect Decreasing Cost by 10% Worth 10X as Much On Average, Loyal Customers are Worth up to 10 Times as much as their First purchase 16
- 17. Customer Retention Impact 17 • Improved operational efficiency • Deeper • Business & Market Intelligence • Better Customer • Experience • Example • Pinpoint compliance & Process Issues • Example • Timely Analysis of Customer Feedback • Example • Standardize call Quality for coaching & Recognition Purposes • Reduce costs, mitigate risks • Increase Incremental Revenues • Improve product quality • React to market opportunity • Increase customer satisfaction, Retention & Loyalty Impact ResultsCapabilities How it can be Achieved
- 19. Customer Loyalty Lifecycle 19 Attract This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Engage This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reward This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nurture This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Grow This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Retain This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 20. Loyalty Program Performance Dashboard All Orders by Promotions All orders Products Top $ loyalty Program Members by lifetime Sales Active loyalty Contact Members Average Sale by Loyalty Member Type Active contents Sales by Channel Award related orders Average Sale by Loyalty Segment Active contents Average Award by Customer Active award Transactions 0 1000 2000 3000 4000 AxisTitle Enrolled in awards program 0 1000 2000 3000 Blank Diamond Emerald Gold Non member Sapphire Avg. Last Sale ($) AwardLevel 0 50000000 100000000 150000000 200000000 250000000 Catalog Point of Sale Web Phone Sum(TotalAvg.) Channel 0 3000000 6000000 9000000 12000000 15000000 Peter Smith Carlo Wilson Melody Alim Blank Sum Customer 0 30000000 60000000 90000000 120000000 Blan.. Summer… What… Sum(Extended) Order item promotion 0 1000000 2000000 Melody Alim Wonne mckay (sample) Eva corets (sample) Carlo Wilson Thomas axen (sample) Max (Lifetime Sales) $ FullName 20
- 21. 21 This is a representative image, and should be replaced by your own image. Just right click and replace image. 10 to 15 Minutes Break Coffee Break
- 22. Trade Promotion for Firms Icons Slide 22
- 24. Bar Chart 93 60 80 57 97 50 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2017 2018 2019 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 24
- 25. Stacked Line with Markers 10 25 15 20 35 55 40 35 55 4 35 45 11 20 10 15 40 50 25 30 25 35 24 40 0 20 40 60 80 100 120 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 inmillions This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 25
- 26. Meet Our Team 26 Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 27. Our Goal 27 Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 28. Idea Generation Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28
- 29. SWOT S W O T Strengths This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 29
- 30. Comparison 2018 54% Profit This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 75% Profit This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30
- 31. 31 Thank You Contact Numbers 0123456789 Email Address Email address123@gmail.com Address # street number, city, state