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1. Brand
Integrity
Y ou r C om p an y N am e
1

2. Content
2
01 Brand Loyalty Pyramid
02 Brand Loyalty Measurement Framework
03 Brand Loyalty Inferences
04 Brand Resonance Pyramid
06 Establish Brand Loyalty 2/2
05 Establish Brand Loyalty 1/2
07 Brand Measurement

3. Brand Loyalty Pyramid
3
05
04
03
02
01
The Loyalty Pyramid
Committed
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Fence Sitters - Considers it a friend
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Passively Loyal- With switching coasts
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Satisfied / Habitual Buyer- No
reason to changes
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needs and capture your audience's attention.
Switchers / Price
Sensitive - No Brand Loyalty
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audience's attention.
Identify your
customers in the
brand loyalty
segment and
formulate strategy to
move up the ladder

4. Brand Loyalty Measurement Framework
4
Emotional Behavioural
ObjectiveSubjective
Loyalty Types
MeasurementApproach
Advocacy
› Number/ Percent of new
customers
Advocacy
› Overall satisfaction
› Likelihood to recommend
› Level of trust
Retention
PURCHASING
› Churn rates
› Service contract renewal
rates
› Usage metrics – Frequency
of use/ Visit, Page reviews
› Sales Records – Number of
products purchased
Retention
Purchasing
› Likelihood to renew service
contract
› Likelihood leave
› Likelihood to buy additional
products
› Likelihood to expand usage
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it to your needs and capture your
audience's attention.
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it to your needs and capture your
audience's attention.
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it to your needs and capture your
audience's attention.
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audience's attention.
From the below
framework, the
customer can choose
the type of loyalty
measurement
approach he wants to
opt

5. Brand Loyalty Inferences
5
How much are
Loyal Customers
Worth?
01
02
0304
05
06
$1.6 Trillion The potential revenue up for
grabs from switching among consumer
brands’
80% of a business’ profits come
from 20% of its customers’
Brand advocates spend 2x as much regular
customers and have 5x the lifetime value’
A 5% increase in customer retention
can result in a 40% lift in profit’
77% of customers still they have
no relationship with a brand’
The probability of generating an additional
sale from an existing customer is 7xgreater
than from a new prospect’
Input your inferences
after brand tracking
to provide a better
perspective on how
loyal is your
customer base.
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6. Brand Resonance Pyramid
6This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Resonance
FeelingsJudgments
ImageryPerformance
Salience
Intense, active loyalty
Positive, accessible reactions
Point of parity & difference
Deep. broad brand awareness
Goal at Each Stage
4. Relationship : What about you and us?
3. Response : What about we?
2. Meaning : What are we?
1. Identity : Who are we?
Stages of Brand Development

7. Establish Brand Loyalty (1/2)
7
Category Profitability/Loyalty
Category 1 Profitable & loyal ; buy regularly but not intensively
Category 2 Profitable but disloyal
Category 3 Unprofitable but very loyal
Category 4 Neither profitable nor loyal
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8. Establish Brand Loyalty (2/2)
8
Category Profitability/Loyalty Loyalty Strategy
Category 1
Profitable & loyal ; buy regularly but
not intensively
Text Here
Category 2 Profitable but disloyal Text Here
Category 3 Unprofitable but very loyal Text Here
Category 4 Neither profitable nor loyal Text Here
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9. Brand Measurement
9
1.30
1.32
2.19
3.38
3.44
3.57
0.86
1.04
1.28
1.65
2.40
3.93
9.68
63.25
9 to 14 Times
8 Times
7 Times
6 Times
50 to 25 Times
5 Times
4 Times
3 Times
26 to 50 Times
200+ Times
2 Times
15 to 25 Times
101 to 200 Times
1 Times
Count of visits from the
visitor including current
Percentage of all visits
Visitor Loyalty Report: After
3.26
0.81
0.97
1.21
1.36
1.55
2.18
3.47
2.66
0.30
8.51
3.28
0.65
69.79
9 to 14 Times
8 Times
7 Times
6 Times
50 to 25 Times
5 Times
4 Times
3 Times
26 to 50 Times
200+ Times
2 Times
15 to 25 Times
101 to 200 Times
1 Times
Count of visits from the
visitor including current
Percentage of all visits
Visitor Loyalty Report: Before
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10. Brand Integrity Icons Slide
10

11. Additional
Slides
11

12. Stacked Bar
12
50%
65%
-15%
-9%
40%
50%
-19%
-2%
-30% -20% -10% 0% 10% 20% 30% 40% 50% 60% 70%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Product 2
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
Product 1
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.

13. Stacked Column
13This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
30 40 60 80 100 120 140
180 200
80
110
140
170
206
230
260
270
370
0
50
100
150
200
250
300
350
400
450
500
550
600
2009 2012 2013 2014 2015 2016 2017 2018 2019
Product 2
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and changes automatically based
on data. Just left click on it and
select “Edit Data”.
Product 1
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and changes automatically based
on data. Just left click on it and
select “Edit Data”.

14. Our
Mission
14
Mission
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Vision
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Goal
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15. Name Here
Designation
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attention.
Name Here
Designation
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attention.
Our
Team
15

16. Timeline
16
Start End
2016
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2017
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2019
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2018
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17. Financial
17
Net Income
$345
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Deposits
$423
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needs and capture your audience's attention.
Revenue
$234
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needs and capture your audience's attention.

18. Thank
You
18
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com