Branding is a must for small businesses and well as for big companies, use the Company Branding PowerPoint Presentation Slides to create a positive perception of your company brand. This helps to showcase the unique identity of your business. Corporate identity PowerPoint complete deck provides a set of layouts like positioning strategy, brand positioning framework, brand worksheet, statement and model, product communication and repositioning, etc. Building a brand helps you to create trust with your target customers, it creates brand loyalty. Additionally, the corporate branding PPT slide can portray related concepts such as brand architecture, brand management, brand orientation, employed branding, market projections, brand positioning, product strategy, brand strategy, product marketing plan, segmentation and targeting, customer engagement, brand management, etc. Download the business branding presentation template to make an impressive presentation that can streamline your branding process. Find bargains by the dozen with our Company Branding PowerPoint Presentation Slides. Discover an array of exciting deals.

1. Company
Branding
Your Company Name

2. Brand Positioning -
Introduction
Positioning Strategy
Brand Positioning Model
Brand Positioning
Framework
Establish Brand Positioning
Brand Positioning Worksheet
Brand Positioning Chart
Brand Communication
Brand Repositioning
Brand Positioning Statement
Content 2

3. Brand Positioning
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How The Brand
Makes Me Look
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attention.
How The Brand
Makes Me Feel
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attention.
What The Product
Does For Me
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your needs and capture your audience's
attention.
How I Would Describe The
Product
Brand
Positioning
Brand
Personality
Symbols
Facts
TextHere
You Can Decide On
The Basis Of Below
Mentioned Parameters
How You Want To
Position The Brand In
The Minds Of The
Target Audience
3

4. 4
Positioning
Strategy
Clear Positioning
How you are different from the
competitors
Key Message
Core message which is to be
communicated to the consumers
Touch Points
Things that remind the buyers of
why the brand serves them
(Logos, online & offline marketing, colors)
BRAND

5. Establish Brand Positioning (Option 1 of 2)
Company & Product Target Customers Key Benefits Price Value Proposition
Quality conscious
consumers of chicken
Tenderness 10% premium
Better chicken at
moderate prices
Safety- conscious
upscale families
Durability & safety 20% premium
Safest most durable
wagon
Convenience- minded
pizza lovers
Delivery speed & good
quality
15% premium
Good pizza delivered
promptly at your doorstep
with moderate prices
Evaluating the product
on the basis of
commonly used
parameters which can
be altered as per
customer requirements
5

6. Establish Brand Positioning (Option 2 of 2)
Target Customers
Quality conscious consumers of
chicken
Safety- conscious
upscale families
Convenience- minded pizza
lovers
Key Benefits Tenderness Durability & safety Delivery speed & good quality
Price 10% premium 20% premium 15% premium
Value Proposition
Better chicken at moderate
prices Safest most durable wagon
Good pizza delivered promptly
at your doorstep with moderate
prices
Company &
Product
Evaluating the product
on the basis of
commonly used
parameters which can
be altered as per
customer requirements
6

7. Brand Positioning Framework
Risky
02
0103
What Customers
Want
What
You have to
offer
What
Competition
has to give
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Ideal Positioning
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needs and capture your audience's attention.
Don’t even think about this
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needs and capture your audience's attention.
Competitor Positioning
7

8. Brand Positioning Model
Purpose
Why your organization
does what it does as a
driver of Awareness,
Consideration, Preference
and Advocacy
Values
Who you and your people
are as a driver of
Awareness, Consideration,
Preference and Advocacy
Process
How your organization
does what it does as a
driver of Awareness,
Consideration, Preference
and Advocacy
Product/Service
What your organization
does what it does as a
driver of Awareness,
Consideration, Preference
and Advocacy
Infrastructure
Where and/or When your
organization does what it
does as a driver of
Awareness, Consideration,
Preference and Advocacy
Who
Why How Where/When
What
MoreEmotional
andintangible
MoreRationaland
Tangible
8

9. Create A Brand Positioning Statement
Target
Customer
What is the
demographic and
attitudinal description
of the target group of
customers your brand
is attempting to attract
& appeal
Market
Definition
What category is
your brand
competing in and
what is the context
of the brand
Brand
Promise
The most compelling
unique benefit to
your target
customers that your
brand can own in
comparison to others
Reasons to
Believe
What is the most
compelling evidence
that your brand
delivers on its brand
promise?
9

10. Brand Positioning Worksheet
Competitor Analysis
Top 5 Brands You Brand Competitor #1 Competitor #2 Competitor #3 Competitor #4
Est. Sales
Points of Differentiation
Perceived Quality
Pricing
Value Proposition
Core Brand Message
Est. Marketing Budget
Industry Analysis
For Target Customers
Who Statement of need opportunity
Product Product or service
Because Statement of benefit
10

11. Brand Positioning Chart
A
B
C
D
E
Quality
Value Proposition
C Competitor C
D Competitor D
A Own Product
Competitor EE
Competitor BB
Move the circles and
the text boxes as per
your company’s
product quality and
value proposition
11

12. Brand Communication
Easily Available24x7
Affordable
Latest Technology
Customer Value
Durability
Personal ServiceModerate Prices
Convenient
Variety
Authenticity
Accessible
Quality
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audience's attention.
Choose the attributes
you want the brand to
communicate to the
target audience
12

13. Segment Oriented
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needs and capture your audience's attention.
Symbolism Oriented
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needs and capture your audience's attention.
Celebrity Oriented
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needs and capture your audience's attention.
Brand
Repositioning
(Option 1 of 2)
You can reposition the
Brand in the market on
the basis of any of the
ways mentioned in this
slide
13

14. Up-market Technology
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Niche-oriented
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Change Of Image Oriented
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needs and capture your audience's attention.
Value Oriented
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needs and capture your audience's attention.
Brand
Repositioning
Continued…
(Option 1 of 2)
You can reposition the
Brand in the market on
the basis of any of the
ways mentioned in this
slide
14

15. Brand Repositioning (Option 2 of 2)
Celebrity Oriented
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audience's attention.
Symbols Oriented
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Segment Oriented
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Change of image Oriented
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audience's attention.
Up-market technology
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audience's attention.
Niche-Oriented
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Value Oriented
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audience's attention.
You can reposition the
Brand in the market on
the basis of any of the
ways mentioned in this
slide
15

16. Brand Marketing Icon Slide
24x7
16

17. Coffee Break
Timing
11:30 To 12:00
17

18. Charts And
Graphs
18

19. Clustered Column
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr
SalesinPercentage(%)
Financial Year 2017
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it and
select “Edit Data”.
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it and
select “Edit Data”.
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr
SalesinPercentage(%)
Financial Year 2017
▪ Product 1 ▪ Product 2
19

20. Stacked Bar
0 20 40 60 80 100
FY 01
FY 02
FY 03
FY 04 70%
55%
40%
30%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
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▪ Product 1
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attention.
▪ Product 2
20

21. Donut Pie Chart
50%
30%
20%
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▪ Product 1
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▪ Product 3
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▪ Product 3
21

22. Clustered Column - Line
0%
100%
200%
300%
400%
500%
600%
FY 01 FY 02 FY 03 FY 04
Inpercentage
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
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▪ Product 1
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▪ Product 3
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▪ Product 3
22

23. Filled Area
0
5
10
15
20
25
30
35
02-05-2017
07-05-2017
12-05-201716-05-2017
22-05-2017
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▪ Product 1
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your needs and capture your audience's
attention.
▪ Product 2
23

24. Additional
Slides
24

25. Our
Mission
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audience's attention.
Vision
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audience's attention.
Mission Goal
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audience's attention.
25

26. Our Team
CEO
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audience's attention.
Milton Smith
Financial Advisor
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it to your needs and capture your
audience's attention.
Mary Finder
Designer
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John Parker
Manager
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Anita Doe
26

27. ▪ This slide is 100% editable. Adapt it to your needs
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About Our
Company
27

28. 28
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Our Main Goal

29. Comparison
50%
25%
67%
60%
40%
20%
62%
51%
2017This slide is 100% editable. Adapt it to your
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2016This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
29

30. Quotes
“ The value of an
IDEA LIES IN the
using of it.”
- Thomas Edison
“ MOTIVATION is
man your
DREAMS put on
work clothes.”
- Benjamin Franklin
“ I’m
CONSERVATIVE,
but I’m not a nut
about it.”
- George .W. Bush
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30

31. 31
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Dashboard
0 100
20
10
30
40
80
90
70
60
50
70%

32. Puzzle
04
03
05
0201
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32

33. Target
▪ This is a representative image, and should be
replaced by your own image. Just right click
and replace image.
▪ This is a representative image, and should be
replaced by your own image. Just right click
and replace image.
33

34. Circular
01
02
03
04
05
06
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35. Venn
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36. Timeline
Text Here
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2015 2016 2017 2018
36

37. Thank
You
Address:
# street number, city, state
Contact Number:
0123456789
Email Address:
emailaddress@123gmail.com
37