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2. 3 Customer Touchpoint Categories for Organization
2
Organization
Product Packaging
Receipt
Physical Environment
Sales Reps
Purchase
Experience
Social Media Sites
Business Card
Website
Print Advertisements
Pre Purchase
Experience
Follow Up Outreach
Quality
Customer Service
Owner’s Manuals
Post-Purchase
Experience
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3. 3
Customer Journey Icon
with Multiple Touchpoint
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4. Customer Journey Touchpoint with Engagement
4
Discovery
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Research
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Need
Customer Engagement
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Moments of Truth
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Customer Journey
Brand Journey
Brand Adding Value
Customer Touch-points
Data/Customer Feedback
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5. 5
Customer Touchpoint Icon
of Touch Screen
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03 Text Here
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6. 6
Marketing
Displays
Pr
Ads
Promos
Word of
Mouth
Social
Media
Email Direct Mail
Invoice
Events
Store
or
Office
CatalogueSales
Person
Up Sale
Packaging
Ecommerce
Web
Forums
Social
Media
Brand
Promise
Loyalty
Program
Billing
Customer
Service
Surveys
News
Letter
Pre - Purchase
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Purchase
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Post-Purchase
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Customer Touchpoint Including Purchase Experience
7. Customer Touchpoint to Measure Customer Experience
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Provisioning
• Provisioning Audit
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Vas
• Value added Services audit
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Smart Phone
• Benchmarking using
mobile agent
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Customer Care
• Network KPI’s
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Network
• Call detail record analysis
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Billing
• Customer care audit
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Roaming
• Collect data from 3rd party
application
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Customer Touch Point
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8. Elements of Customer Journey Map Including Touchpoint
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Initial Contact Research Pricing Purchase
After Sales
Support
Renewal Referrals
Email
Website
Phone
Online Chat
Postal
Correspondence
SMS
Social Media
Online
Advertisement
CustomerTouchpoints
Elements Of CJM
* CJM: Customer Journey Map
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9. Multiple Touchpoint of Customer Interaction
9
Social Media
Recommendations
Websites/ landing Pages
Blog
Media
Cold Canvas
Sales Rep
Store
Customer Service
Promotions Investigations
Database Activation
Social Network
Email
New Offer
Forum
Automated Customer Service
Social Media
Search Engine
OPTIMISATION
Paid Advertising
Newsletter
PR
Radio Tv Print
Website
“Mobile” Site
Awareness
Attention
Investigate
Consider
Choosing
Buy
Retention
Service
Retention
Loyalty
( Digital Touchpoints )
( Physical Touchpoints )
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10. Touchpoint to Interact Customer Throughout the Journey
10
Advertising
Website
Attract
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Sales Team
Business Card
Inform
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Front Desk
Forms and Docs
Buy
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Website
Credit Card
Mobile
Deliver
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Get Support
Email
Front Desk
Helpdesk
Website
Social Media
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