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Customer
Touchpoint
Your Company Name
3 Customer Touchpoint Categories for Organization
2
Organization
Product Packaging
Receipt
Physical Environment
Sales Reps
Purchase
Experience
Social Media Sites
Business Card
Website
Print Advertisements
Pre Purchase
Experience
Follow Up Outreach
Quality
Customer Service
Owner’s Manuals
Post-Purchase
Experience
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your need and capture your
audience’s attention.
This slide is 100% editable. Adapt it to
your need and capture your
audience’s attention.
This slide is 100% editable. Adapt it to
your need and capture your
audience’s attention.
3
Customer Journey Icon
with Multiple Touchpoint
01 Text Here
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your audience's attention.
02 Text Here
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your audience's attention.
03 Text Here
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your audience's attention.
Customer Journey Touchpoint with Engagement
4
Discovery
Add Text Here
Research
Add Text Here
Need
Customer Engagement
Add Text Here
Moments of Truth
Add Text Here
Customer Journey
Brand Journey
Brand Adding Value
Customer Touch-points
Data/Customer Feedback
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5
Customer Touchpoint Icon
of Touch Screen
01 Text Here
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your audience's attention.
02 Text Here
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your audience's attention.
03 Text Here
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your audience's attention.
6
Marketing
Displays
Pr
Ads
Promos
Word of
Mouth
Social
Media
Email Direct Mail
Invoice
Events
Store
or
Office
CatalogueSales
Person
Up Sale
Packaging
Ecommerce
Web
Forums
Social
Media
Brand
Promise
Loyalty
Program
Billing
Customer
Service
Surveys
News
Letter
Pre - Purchase
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your needs and capture your
audience's attention.
Purchase
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your needs and capture your
audience's attention.
Post-Purchase
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your needs and capture your
audience's attention.
Customer Touchpoint Including Purchase Experience
Customer Touchpoint to Measure Customer Experience
7
Provisioning
• Provisioning Audit
• Add Text Here
Vas
• Value added Services audit
• Add Text Here
Smart Phone
• Benchmarking using
mobile agent
• Add Text Here
Customer Care
• Network KPI’s
• Add Text Here
Network
• Call detail record analysis
• Add Text Here
Billing
• Customer care audit
• Add Text Here
Roaming
• Collect data from 3rd party
application
• Add Text Here
Customer Touch Point
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Elements of Customer Journey Map Including Touchpoint
8
Initial Contact Research Pricing Purchase
After Sales
Support
Renewal Referrals
Email
Website
Phone
Online Chat
Postal
Correspondence
SMS
Social Media
Online
Advertisement
CustomerTouchpoints
Elements Of CJM
* CJM: Customer Journey Map
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Multiple Touchpoint of Customer Interaction
9
Social Media
Recommendations
Websites/ landing Pages
Blog
Media
Cold Canvas
Sales Rep
Store
Customer Service
Promotions Investigations
Database Activation
Social Network
Email
New Offer
Forum
Automated Customer Service
Social Media
Search Engine
OPTIMISATION
Paid Advertising
Newsletter
PR
Radio Tv Print
Website
“Mobile” Site
Awareness
Attention
Investigate
Consider
Choosing
Buy
Retention
Service
Retention
Loyalty
( Digital Touchpoints )
( Physical Touchpoints )
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This slide is 100% editable. Adapt it to your need and capture your audience’s attention.
Touchpoint to Interact Customer Throughout the Journey
10
Advertising
Website
Attract
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editable. Adapt it to your
need and capture your
audience’s attention.
Sales Team
Business Card
Inform
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editable. Adapt it to your
need and capture your
audience’s attention.
Front Desk
Forms and Docs
Buy
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editable. Adapt it to your
need and capture your
audience’s attention.
Website
Credit Card
Mobile
Deliver
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editable. Adapt it to your
need and capture your
audience’s attention.
Get Support
Email
Front Desk
Helpdesk
Website
Social Media
This slide is 100%
editable. Adapt it to your
need and capture your
audience’s attention.
11
Thank
You
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com

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Customer Touchpoint Organization Categories Engagement Measure Purchase Experience

  • 2. 3 Customer Touchpoint Categories for Organization 2 Organization Product Packaging Receipt Physical Environment Sales Reps Purchase Experience Social Media Sites Business Card Website Print Advertisements Pre Purchase Experience Follow Up Outreach Quality Customer Service Owner’s Manuals Post-Purchase Experience This slide is 100% editable. Adapt it to your need and capture your audience’s attention. This slide is 100% editable. Adapt it to your need and capture your audience’s attention. This slide is 100% editable. Adapt it to your need and capture your audience’s attention.
  • 3. 3 Customer Journey Icon with Multiple Touchpoint 01 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 4. Customer Journey Touchpoint with Engagement 4 Discovery Add Text Here Research Add Text Here Need Customer Engagement Add Text Here Moments of Truth Add Text Here Customer Journey Brand Journey Brand Adding Value Customer Touch-points Data/Customer Feedback This slide is 100% editable. Adapt it to your need and capture your audience’s attention.
  • 5. 5 Customer Touchpoint Icon of Touch Screen 01 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 6. 6 Marketing Displays Pr Ads Promos Word of Mouth Social Media Email Direct Mail Invoice Events Store or Office CatalogueSales Person Up Sale Packaging Ecommerce Web Forums Social Media Brand Promise Loyalty Program Billing Customer Service Surveys News Letter Pre - Purchase This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Purchase This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Post-Purchase This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Touchpoint Including Purchase Experience
  • 7. Customer Touchpoint to Measure Customer Experience 7 Provisioning • Provisioning Audit • Add Text Here Vas • Value added Services audit • Add Text Here Smart Phone • Benchmarking using mobile agent • Add Text Here Customer Care • Network KPI’s • Add Text Here Network • Call detail record analysis • Add Text Here Billing • Customer care audit • Add Text Here Roaming • Collect data from 3rd party application • Add Text Here Customer Touch Point This slide is 100% editable. Adapt it to your need and capture your audience’s attention.
  • 8. Elements of Customer Journey Map Including Touchpoint 8 Initial Contact Research Pricing Purchase After Sales Support Renewal Referrals Email Website Phone Online Chat Postal Correspondence SMS Social Media Online Advertisement CustomerTouchpoints Elements Of CJM * CJM: Customer Journey Map This slide is 100% editable. Adapt it to your need and capture your audience’s attention.
  • 9. Multiple Touchpoint of Customer Interaction 9 Social Media Recommendations Websites/ landing Pages Blog Media Cold Canvas Sales Rep Store Customer Service Promotions Investigations Database Activation Social Network Email New Offer Forum Automated Customer Service Social Media Search Engine OPTIMISATION Paid Advertising Newsletter PR Radio Tv Print Website “Mobile” Site Awareness Attention Investigate Consider Choosing Buy Retention Service Retention Loyalty ( Digital Touchpoints ) ( Physical Touchpoints ) This slide is 100% editable. Adapt it to your need and capture your audience’s attention. This slide is 100% editable. Adapt it to your need and capture your audience’s attention.
  • 10. Touchpoint to Interact Customer Throughout the Journey 10 Advertising Website Attract This slide is 100% editable. Adapt it to your need and capture your audience’s attention. Sales Team Business Card Inform This slide is 100% editable. Adapt it to your need and capture your audience’s attention. Front Desk Forms and Docs Buy This slide is 100% editable. Adapt it to your need and capture your audience’s attention. Website Credit Card Mobile Deliver This slide is 100% editable. Adapt it to your need and capture your audience’s attention. Get Support Email Front Desk Helpdesk Website Social Media This slide is 100% editable. Adapt it to your need and capture your audience’s attention.
  • 11. 11 Thank You Address # street number, city, state Contact Number 0123456789 Email Address emailaddress123@gmail.com