According to the authors ofLeading on the Edge of Chaos…
Reducing customer churn by 5% can increase profits 25- 125% Profits with 5% churn reduction (high estimation) Profits with 5% churn reduction (low estimate) Profits with typical churnYear 1 Year 2 Year 3 Year 4 Source: http://bit.ly/Vwk3DJ
Did you know that mostcustomer satisfactionisn’t based on theproduct or serviceitself?
According to ForumCorporation Research,“Almost 70% of the identifiablereasons why customers lefttypical companies had nothingto do with the product. Theprevailing reason for switchingwas poor quality of service.” Source: http://bit.ly/f5L3Ls
Business only attribute21% of customer churnto poor customerservice (it’s actually70%). Source: http://bit.ly/WDqg1D
Many companies arenow using social mediaas a great tool to aidcustomercommunication.
According to Sitel, “socialcustomerservice adoption is beingdriven by the youngergeneration. 15% of 16-24year olds prefer socialmedia.” Source: http://bit.ly/LfpcdP
With social, the stakesare higher…According to AmericanExpress, “Social customer willtell an average of 42 peopleabout a good customerexperience, and they will tell anaverage of 53 others about abad customer experience.” Source: http://bit.ly/LfpcdP
From social media monitoringto website messaging, thereare many tools to drivecustomer happiness throughcommunication.The important thing is toalways stay in touch withcustomers to understand theirpoint of view.
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Apptegic enables you to increaserevenue, engagement, and customersuccess by automaticallycommunicating relevant messages toyour website visitors and web appusers based off of real-time usagedata.Learn more atwww.Apptegic.com
We’d also like to thank thefollowing Flickr users forbeing awesome…
In order of appearance:Racecarhttp://www.flickr.com/photos/psykotrooper/7529553538/Businessmanhttp://www.flickr.com/photos/aye_shamus/2676763850/Birdhttp://www.flickr.com/photos/hojusaram/2274489068/Swinghttp://www.flickr.com/photos/amotherslens/7856800372/Pouthttp://www.flickr.com/photos/imagesbywestfall/3606314694/Manhttp://www.flickr.com/photos/toestubber/2729767567/Questionhttp://www.flickr.com/photos/oberazzi/318947873/Social Mediahttp://www.flickr.com/photos/kdonovan_gaddy/4314364949/Megaphonehttp://www.flickr.com/photos/ari/2211074818Thank Youhttp://www.flickr.com/photos/rosengrant/3986742210/Guitaristhttp://www.flickr.com/photos/emilyrawlings/4763023078/