Twitter Tips from OptaJoe


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Simon Banoub, Director of Marketing at Opta talks about Opta's use of Twitter at the Leeds Digital Lunch, August 2013.

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Twitter Tips from OptaJoe

  1. 1. Simon Banoub @banouby #LeedsSportLunch My agenda: • A bit about Opta • Opta’s social media profile • 10 social media learnings from OptaJoe
  2. 2. Who are ? Simon Banoub @banouby #LeedsSportLunch
  3. 3. The world’s leading sports data company Which means we: Simon Banoub @banouby #LeedsSportLunch
  4. 4. Watch a lot of this Simon Banoub @banouby #LeedsSportLunch
  5. 5. Use fancy software to turn the live action into stuff like this: Simon Banoub @banouby #LeedsSportLunch
  6. 6. Which often becomes stuff like this: Simon Banoub @banouby #LeedsSportLunch
  7. 7. And we sell that, in various ways, to people like this:
  8. 8. on social media Simon Banoub @banouby #LeedsSportLunch
  9. 9. Active on social media for 4 years 17 accounts on Twitter, in 9 different languages 5 accounts on Facebook A total of 670,000 Twitter followers (led by OptaJoe on 418,000) 22,000 fans on Facebook
  10. 10. on Twitter Simon Banoub @banouby #LeedsSportLunch
  11. 11. An average of 10k retweets per week (sometimes as many as 50k) On average 1,800 @ mentions per week Tweet on average 65 times per day Global reach on Twitter of 147m users per week
  12. 12. 10. Social media lessons from Quickfire. Simon Banoub @banouby #LeedsSportLunch
  13. 13. But first, a caveat or three: This isn’t: How to do Twitter This is: What worked for us I might: Repeat myself Simon Banoub @banouby #LeedsSportLunch
  14. 14. 1. Consistency is key. Develop trust by being reliable in content, tone and approach. Stable.
  15. 15. 2. Segment your audience, segment your accounts, and tweet about appropriate stuff. Relevance.
  16. 16. Simon Banoub @banouby 3. Be human, be approachable, let staff join in conversations. Chill.
  17. 17. 4. Don’t let people forget they’re following you. Stranger.
  18. 18. 5. Timing is important. Clockwork.
  19. 19. 6. There are people who can, and will , happily amplify your message if targeted correctly. Loud.
  20. 20. 7. Don’t platform hop. If a corporate Snapchat account doesn’t suit you, your brand or your content, ignore it. Fad.
  21. 21. 8. Monitor what you’re doing and test different approaches over time. Evolve.
  22. 22. 9. Play the long game. Don’t start getting twitchy when you have 8 followers after 2 weeks. Patience.
  23. 23. 10. You are on people’s timelines for a reason. Be interesting. Or helpful. Or offer an insider’s perspective. Filter. A whole world of totally idiotic nonsense People you trust You All the information everywhere People who are cleverer than you You Cool, funny, interesting and secret stuff People who have more access than you You
  24. 24. Things that didn’t make the list, but are also relevant to us: - Only retweet appropriate stuff from appropriate people - Don’t use loads of hashtags for no real reason. #hashtags #reason #loads - No-one cares if you’re nearly at 5/10/100k followers (especially those who are already following you) - Accept that not everyone will be fan. Take criticism well. Learn to ignore the ridiculous stuff.
  25. 25. Thank you. Simon Banoub @banouby #LeedsSportLunch