This document provides tips for Rotary clubs to succeed on social media. It recommends using Facebook, Twitter, and Instagram to communicate club activities, encourage attendance, and attract potential members. Specific tips include determining your audience and strategy, posting photos that showcase your club positively, using hashtags, and tagging members to maximize exposure. The goal is to inform others of your club's service while also promoting fellowship and fun through your social media presence.

1. Making Social Media Success
Easy, Effective & FUN
1. Communicate
2. Facebook, Twitter, Instagram
3. Facebook Success
4. Exposure
5. Fellowship & FUN!

2. Communicate through Social Media
•Informs Rotarians and the world what
your club does!
•Encourages attendance
•Encourages potential members
•Call to action
•Important reminders
•Members feel included
•Encourages INVOLVEMENT and FUN!

3. The “Big 3” Social Media “Channels”
Pew Research Group October 2015
•Nearly two-thirds of American adults (65%) use social networking sites
•35% of all those 65 and older report using social media
•68% of all women use social media, compared with 62% of all men.

4. Facebook as of March 2016
1.09 billion daily active users on average
989 million mobile daily active users
Out of 7.4 billion people in the world
1.65 billion monthly active users
1.51 billion mobile monthly active users
Approximately 84.2% of our daily active users are
outside the US and Canada
Source: http://newsroom.fb.com/company-
info/Source: World Poplulation Clock

5. Twitter as of March 2016
310 million monthly active users
83% of users are mobile
1 billion unique visits monthly to sites
with embedded tweets
Approximately 79% of accounts are out of
United States
Source: https://about.twitter.com/company

6. Instagram as of May 2016
400+ million monthly active users
40+ billion photos shared
3.5 billion “likes” daily
80+ (average) million photos added daily
Approximately 75% of accounts are out of
United States
Source: https://www.instagram.com/press/

7. Top Brands Worldwide in 2015
according to Forbes Magazine
1.Apple
2.Microsoft
3.Google
4.Coca-Cola
5.IBM
6.McDonald’s
7.Samsung
8.Toyota
9.General Electric
10.Facebook

8. Create Facebook Success
1. Determine your audience and create a
strategy
2. Use images that make your club look great
3. Make your About and other tabs work for you
4. Post content that is relevant to your audience
5. Get club buy in

9. Strategy
Who do you want to reach?
1. Club members
2. Your Community
3. Showcase your club
4. Other Rotary Clubs
5. Rotary District 6970
6. Potential members
7. People who would sponsor, attend, and participate in
Rotary events.
8. ALWAYS think of attracting younger members.

10. Photos
1. Look good, close up, in focus, good lighting, color
2. Action
3. Happy people, Rotarians having FUN
4. Tell a story, Rotarians doing service, having FUN at
meeting, community involvement
5. Showcase your members, welcome new members into club
6. Showcase your club, events, social activities.
#ServiceAboveSelfie #WeAreRotary #RotaryServingHumanity

11. Maximize your exposure!
Adopt some new habits!
Always “check in” at your club meeting on your personal page.
Take photos of your meeting and share them.
Take “service above selfie” photos!
Use #hashtags
Tag other club members in your photos even if you can’t see
them.
Always mention (type @followed by business name) or tag a
business if they have a Facebook page.
Are you managing your club page? Post to your page first and then
share to club page! “Business” pages will not allow you to tag
individuals, which seriously limits your exposure.

12. Fellowship & FUN!

13. Cover Photos

14. Cover Photos

15. Post Examples

16. Post Examples

17. Post Examples

18. Post Examples

19. Post Examples with paid “boost”

20. Now, your ready to share…

21. Making Social Media
Success Easy & Effective
1. Communicate
2. Facebook, Twitter, Instagram
3. Facebook Success
4. Exposure
5. Fellowship & FUN!