This document discusses TOG Mind's current social media presence and strategies for expanding it. TOG currently has over 800 Twitter followers, 200 Facebook likes, and few LinkedIn connections. It outlines the major social media platforms and how each could benefit TOG, such as using Facebook, Twitter, and LinkedIn to raise awareness and connect with professionals, and Instagram, Vine and YouTube to share photos and videos. The document advocates regular posting to keep followers engaged and hoping to "go viral" to raise TOG's profile. It also stresses linking online activities to real-world events and locations to deepen engagement with local communities.
1. Social Media & TOG Mind
Where we are now
What is available
How social media can be utilised
Where TOG will go next
2. Where we are now
• Twitter
– 832 Follows
• Facebook
– 225 likes
• LinkedIn
– 13 connections
– Only two 1st degree contacts
3. Where we are now
This means we have a really respectable
presence on Twitter
A decent but improvable presence on
Facebook
A poor however easily improved profile on
LinkedIn
Along with a whole host of further platforms
to get ourselves known to be on!
4. Different platforms available
“The big six”:
1. Facebook
2. Twitter
3. LinkedIn
4. FourSquare
5. Pintrest
6. Flikr
Others of interest:
• Instagram
• Slide share
• Wikipedia
• Vine
• YouTube
• Trip advisor
5. Different platforms available
Break it down:
1. Facebook – still most popular social media
platform, best to utilise before it goes the
way of myspace
2. Twitter – easy updates and the power of #!
3. LinkedIn – great professional presence, gets
you networking before you know it
6. Different platforms available
Break it down:
4. FourSquare – easy to check in and review the
fantastic foods at Topaz!
5. Pintrest – people loose hours to this! You can
share your interests on the social media
equivalent of a notice board while looking at
other people’s interests. One click leads to
another and all that
6. Flikr – photo sharing
7. Different platforms available
Break it down:
• Instagram – great way of reaching the young
people, photo shares and links with
facebook/twitter
• Slide share – sharing slide shows, simple.
(Training for volunteers? Clients able to buy?)
• Wikipedia – We’re not on there, but may as
well be (a good one for popping up on
google!)
8. Different platforms available
Break it down:
• Vine – video sharing, links with twitter
• YouTube – video sharing, links with google!
• Trip advisor – get ourselves reviewed as the
Café
9. Useful for us
• Facebook – Even though it seems everyone and
their cat is on twitter facebook remains the top
social media platform!
• Twitter – easy to get out quite a lot of
information without boring people
• LinkedIn – great networking tool for
proffessionals
• FourSquare (café especially) – great check in,
especially for a brand with the potential of Topaz
Cafes!
• Pintrest – nice link to content we would like to
have people aware of
10. Useful for us
• Instagram – easy way to share photos and videos
with filters to boot! Apps make this something
many people will have notifications on their
phones
• Vine – cute short looping videos which again
raise our presence online.
• Youtube – longer content on here; great for “this
is your team” or “this is your mind” type videos
introducing people to the organisation in a new
way.
• Trip advisor (café especially) – similar to four
square letting people know how great we are
11. But why?
The power of social media is phenomenal; we’ve
all heard the stories (a few examples to follow)
and we all know the big players as in the
“Twitface” and “Booker”
People have access to these in the form of apps
on their phones; maybe even were they don’t
have internet at home!
People are happy to follow an organisation as it
is limited sharing of their information
12. Going Viral
If something a person is raising money for goes ‘viral’
it has the potential to raise millions!
In just the last 6 months we have had the lighter
hearted
“no make-up selfie” side which raised over 8 million
for cancer research in a matter of weeks!
What is going Viral?
The social media dream!
13. Going Viral
As well as Stephen’s Story, were Stephen Sutton who
was diagnosed in 2010 with terminal cancer, wanted
to raise £10,000 for Teenage Cancer Trust, this was
raised by his own efforts, he then decided to put a bit
more into these efforts and raise his total to
£1,000,000!
Once celebrities (notably Jason Mansford) got wind
of Stephen’s Story went viral and within a few months
his 1million target had hit over £3million within a few
weeks – and now over £4million mark. Impressive for
one supporter and a handful of celebrities!
14. Going Viral
TOG Viral?
Maybe; all it takes is something people can get on
board with.
My aim will be to bring more fun things into play!
Therefore:
• I will post our staff and volunteer’s own creativily
• I will aim for simple things to raise our name online
• I will hope some local celebrity picks up on our hard
work and takes us global! (A boy can dream)
15. Linking online and offline
Linking what we do online with the offline world
can open up much more that a new follower.
Putting up a poster in reception or having a
printed wifi access with our twitface profiles on
can mean not only do we reach more of the
community but may open the door to those
important people we didn’t even know where
customers of the café sooner!
16. What do we want?
More money.
Oh wait…
Better awareness of what we offer; funded
options for Tameside, Glossop and Oldham
residents. Paid options for everyone and anyone
who can get to Ashton each week.
As well as all those little steps that will eventually
help reduce the stigma!
All while having a laugh and getting in touch first
hand with our communities.
17. How will we get it?
As I have recently learned to keep people
involved without boring them;
Facebook posts should be 3 a week. Twitter
should be 3 a day.
80% of the posts should be shares, likes, fun
facts from other organisations.
With the 20% remaining being what we offer!
18. How will we get it?
I will be looking at recruiting a volunteer who
will focus on social media with me (already
asked in the most recent information
ambassadors newsletter).
Our posts will be open to everyone within the
organisation to have input to the content of
what we put up. Encouraging creativity from
us and interaction with our local communities.
