Tweet your way to the top


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Presented to Women in Finance and Banking at Thrings LLP, Bristol

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Tweet your way to the top

  1. 1. What?! I don’t get it… Isn’t Twitter just for Britney?
  2. 2. The changing face
  3. 3. For those that don’t know…
  4. 4. For those that don’t know…
  5. 5. The facts… <ul><li>140 characters is all it takes </li></ul><ul><li>There are over 180million Twitter accounts today </li></ul><ul><li>About 6% of them are in the UK (that’s about 10million) </li></ul><ul><li>There are around 640 tweets per second </li></ul><ul><li>41% of Tweeters haven’t tweeted since they opened their account… there is hope! </li></ul>
  6. 6. How’s this relevant to business? <ul><li>Twitter’s search engine gets around 600million queries every day </li></ul><ul><li>The majority of users are aged 35+ and have a household income of over £50,000 </li></ul>
  7. 7. Not convinced yet?
  8. 8. Things you can do with Twitter <ul><li>Monitor your brand – what are people saying about you and your profession? </li></ul><ul><li>Develop your brand awareness </li></ul><ul><li>Keep in touch </li></ul><ul><li>Announce special deals or activities </li></ul><ul><li>Promote expertise </li></ul><ul><li>Communicate </li></ul>
  9. 9. Isn’t it really just for Britney? <ul><li>Lawford Kidd @PILawScotland </li></ul><ul><li>Wards Solicitors @WardsSolicitors </li></ul><ul><li>Thrings @ThringsLaw </li></ul><ul><li>CIPD @CIPD </li></ul><ul><li>HSBC </li></ul><ul><li>Made by Bob @MadeByBob </li></ul><ul><li>Cheap Accounting @cheapaccounting </li></ul>
  10. 19. Ok, convinced… now what? <ul><li>Set up your profile and biog </li></ul><ul><ul><li>Your biog should include a bit about who you are and what you tweet about (not just what you do) </li></ul></ul><ul><ul><li>Logos are ok, but people like to connect with people. Try using a photo of you </li></ul></ul><ul><ul><li>If SEO is important, name your profile photo </li></ul></ul><ul><ul><li>Include your website/blog link in your profile </li></ul></ul>
  11. 20. Done that…next! <ul><li>Now it’s time to get out there… </li></ul><ul><ul><li>Think of Twitter like a networking event – DM isn’t the best way to start </li></ul></ul><ul><ul><li>Use # to find interesting people to follow </li></ul></ul><ul><ul><li>Check out the ‘who to follow’ section </li></ul></ul><ul><ul><li>First be interested – find people that contribute good content and follow them </li></ul></ul><ul><ul><li>Then be interesting – provide content yourself and contribute to the conversation </li></ul></ul>
  12. 21. I want my own contacts! <ul><li>So, you’re following people but want people to follow you back? </li></ul><ul><ul><li>Twitter is about making conversations so @people that you’re finding really interesting and strike up a conversation </li></ul></ul><ul><ul><li>Join in the chat – many professional organisations have ‘tweet-ins’ – at the least, get talking in response to tweets you’ve liked </li></ul></ul><ul><ul><li>Retweet (RT), if you enjoy a tweet, to share it with your followers </li></ul></ul>
  13. 22. Got the gist… any other tips? <ul><li>If something goes wrong </li></ul><ul><li>It doesn’t have to be perfect, but it does have to be you! </li></ul><ul><li>Engage with people outside of your normal friends/colleagues </li></ul><ul><li>Use link shorteners like to make more room </li></ul><ul><li>As hard as it might be, resist the numbers game. If you tweet good content people will come. </li></ul><ul><li>Start and end your day with a tweet. </li></ul><ul><li>Find your favourite brands/companies and follow them for inspiration. </li></ul><ul><li>Make sure you respond to tweets if people are kind enough to mention you. </li></ul><ul><li>Keep it fresh – set up Google Alerts for topics of interest – you can tweet directly from there and save time </li></ul><ul><li>Check your profile tab regularly – would you follow you? </li></ul>
  14. 23. And finally… <ul><li>Balance promoting with sharing expertise </li></ul><ul><li>Schedule tweets if you’ll be away </li></ul><ul><li>Find ways to take it from Twitter to face-to-face… the rest is up to you! </li></ul>
  15. 24. Don’t be restricted by what I’ve said… make it work for you.