1. This
is
an
intro
course,
to
provide
you
the
“basics”
of
some
of
the
primary
social
media
channels
today.
Use
me
while
I
am
here.
Ask
ques@on
This
is
to
be
an
interac@ve
session
1
2. High
level
bio
A
bit
of
history
Doing
this
for
20
years
Much
Music,
MicrosoH,
Sony,
HP,
City
TV
Add
me
to
LinkedIn
today
2
7. Everyone
always
asks
how
to
measure
social
media.
YES
you
can
measure
social
media!
7
8. Why
the
average
organiza@on
SHOULD
get
involved
with
social
media.
Deeper
engagement:
Reference
following
Jason
on
twiaer,
7
liale
girls,
likes
Thai,
UFC,
coaage,
lives
in
Pickering.
All
found
out
from
social
media,
likes
a
specific
Chinese
restaurant
downtown
TO.
I
use
this
for
rela@onship
building.
Brand
Awareness:
Cheers,
where
everyone
knows
my
name.
Build
your
name,
get
everyone
to
know
you
Social
Listening:
Listen
to
what
everyone
wants.
What
interests
them?
Can
you
use
their
interests
to
get
closer
to
them?
Customer
Needs:
I
saw
Jason
post
asking
if
anyone
has
experience
with
developing
mobile
applica@on.
Told
Sales
guy
and
now
we
have
a
sale.
Customer
Support:
reference
the
Leapster
support
issue.
Why:
I
have
a
lot
of
followers,
I
tell
2
friends,
they
tell
2
friends,
and
so
on.
Influencer
Engagement:
Define
influencer:
Someone
who
is
influencial
about
a
topic,
me:
social
media,
SEO,
Photography.
People
ask
me
to
evaluate
products.
Talk
about
picking
up
Mini.
Taking
picture
on
my
iphone,
post
it
to
twiaer
and
facebook.
My
social
channels
will
see
it,
and
all
the
pics
I
will
post
over
the
next
few
months.
J
Mini
Canada
may
see
it
and
talk
to
me.
J
Compe@tors:
Follow
your
keywords
and
followers,
and
see
compe@tors
you
may
not
of
even
knew
about
8
9. Florida/US
Based
cable
ompany
known
for
having
terrible
service.
See
it’s
managed
by
a
PERSON.
Bill
Gerth
=
@comcastcares
DM=Direct
Message
he
will
look
into
it.
9
10. Top
leH
to
boaom
right:
Facebook,
YouTube,
Twiaer,
Flickr.
10
11. Social
Media
is
an
ongoing
process
that
needs
constant
feeding.
It’s
not
a
set
it
and
forget
it
process!
11
12. In
general
you
have
support,
Product,
Sales,
Marke@ng,
PR,
Community,
Crisis
Management.
You
can
use
it
for
Support
Requests,
Product
announcements,
sugges@ons
for
new
products,
or
what
people
do
or
do
not
like
about
the
product.
Sales.
You
can
sell,
or
even
offer
discounts
via
various
social
channels
Marke@ng/PR,
always
talk
about
what
you
are
doing,
how
you
do
it,
get
your
brand
out
there,
and
have
people
aware
of
what
and
who
you
are.
Crisis
management:
Use
the
NYC
subway
explosion
sample.
There
was
an
explosion
in
the
4/5
subway
and
a
panic’d
crowd
was
running
at
us.
The
news
media
didn’t
say
what
was
going
on
un@l
the
6pm
news.
Twiaer
told
me
almost
immediately!
I
would
not
have
been
comfortable
riding
the
train
if
I
didn’t
know
what
was
happening
un@l
aHer
I
got
home!
Now
on
to
the
tools.
J
There
are
tools
for
everything!
12
13. Microblog:
Like
txt
messaging.
Short
and
sweet
and
to
the
point.
140
characters
or
less!
Quick
status
use.
I
am
heading
to
the
mall,
or
here
is
an
interes@ng
ar@cle.
Etc…
You
can
reach
past
your
own
audience
as
your
audience
can
send
it
to
their
audience!
And
it’s
immediate.
When
news
is
happening,
someone,
somewhere
is
pos@ng
it.
And
I
want
to
know
NOW!
13
14. For
this
class,
we
will
start
with
just
the
web
client.
There
are
many
clients,
but
let’s
start
here!
Have
a
good
photo
for
your
profile!
Present
yourself
as
you
wish,
but
anyone
can
see
this,
so
be
the
way
you
want
others
to
percieve
you!
14
15. Replies:
Everyone
can
see
them
DMs:
Direct
Messages,
private
messages,
similar
to
email.
15
16. Start
pos@ng
content!
Build
it
and
they
will
come!
Once
you
start
pos@ng
regular
content,
start
following
people
who
also
post
similar
content.
Once
you
start
pos@ng
content
regularly,
people
will
hear
about
it
and
start
following
you!
Engage
with
your
audience,
comment
on
their
posts,
ask
ques@ons,
answer
ques@ons.
Hashtags:
anything
with
the
#
in
front
of
it.
Clicking
on
these
in
twiaer,
will
bring
up
a
search
of
all
posts
with
those
in
them.
Events
are
great
uses
of
these:
At
SMX
I
followed
SMXTO
and
met
with
people
who
aaended
my
sessions
and
other
speakers,
and
we
arranged
“meet
ups”
via
twiaer
hashtags
16
17. So
last
week
Yahoo
hired
a
new
CEO.
Marissa
Mayer.
As
a
result,
a
bunch
of
photographers
got
together
and
started
the
#dearmarissamayer
campaign
to
ask
her
to
try
to
start
innova@ng
at
Flickr
(a
Yahoo
property).
As
a
result,
Flickr
was
watching
and
responded
with
their
#dearinternet
campaign.
17
19. There
are
5
types
of
LinkedIn
Accounts.
Most
people
have
the
“free”
basic
version.
The
others
just
give
you
more
specialized
searching
and
contac@ng
op@ons
to
find
people
easier.
19
20. Similar
screen
to
what
we
saw
earlier
for
Twiaer.
You
can
update
your
status
and
your
“contacts”
can
then
see
your
updates.
Some
updates
are
“fric@onless”.
That
means
that
they
will
automa@cally
display
to
your
contacts.
Example:
I
have
a
new
job
@tle,
or
contact.
Stream:
This
is
the
updates
from
your
Contacts.
Suggested
contacts
looks
at
the
list
of
who
you
are
connected
with,
who
they
are
connected
with,
and
suggests
you
may
know
these
other
people.
Ads:
Preay
self
explanatory.
You
can
adver@se
on
LinkedIn.
Profile
Views:
Very
important!
Always
review
who
is
viewing
your
profile!
20
21. It’s
a
good
idea
to
review
who
has
viewed
your
profile
on
a
regular
basis.
You
never
know
who
may
be
checking
you
out.
Compe@tors,
clients,
recruiters,
your
boss?
21
22. Add
a
professional
headshot.
People
will
see
what
you
really
look
like.
Make
it
current,
not
from
20
years
ago!
The
@tle
is
what
YOU
want
it
to
be.
“Passionate
Internet
Marketer
who
rocks”
Frequent
updates
allow
you
to
show
higher
in
the
searches
when
people
with
your
name
are
searched.
Google
also
likes
this!
Par@cipa@on
is
the
key
to
a
good
LinkedIn
experience!
Get
involved
in
groups
that
interest
you
and
ask
and
answer
ques@ons,
start
a
conversa@on!
Adding
all
email
accounts
allows
people
to
search
easier.
“Who
worked
at
Nortel”,
I
did.
My
Nortel
address
is
listed,
so
people
can
find
me
that
way.
22
23. When
you
work
for
and
or
with
people,
don’t
be
shy!
Ask
them
for
references.
When
people
look
at
your
profile,
you
can
tell
them
how
great
you
are,
but
let
others
also
tell
them
how
great
you
are!
23
24. Decide
whether
or
not
you
want
people
to
be
able
to
see
your
contacts?
Do
you
want
your
compe@tors
to
see
who
you
are
connected
with?
24
25. Great
for
companies
too!
Gain
a
following
on
LinkedIn,
adver@se
services/products
and
careers!
Do
status
updates
to
your
audience.
Keep
it
up
to
date!
25
26. A
facebook
fan
page,
or
company
page
is
where
you
and
your
audience
can
communicate.
Keep
it
up
to
date
constantly!
When
you
update
it,
the
people
who
like
that
page
see
those
updates.
They
are
following
you
for
a
reason,
they
want
your
content.
Give
it
to
them!
26
27. These
are
US
numbers:
Facebook
is
slowing
down
in
your
target
demographic!
More
and
more
people
are
flocking
to
Twiaer.
27
29. Arab
Springs:
Egypt
actually
shut
down
internet
communica@ons
for
a
period
of
@me
because
people
were
communica@ng
informa@on
that
Egypt
did
not
want
communicated!
Poor
Tessa:
15
year
old
girl
accidentally
invited
15,000
people
to
her
birthday
party
because
she
did
not
make
her
invite
on
FB
private!
DirectTV
and
Viacom,
always
trading
shots
at
each
other
online.
Lots
of
fun
to
watch!
29
30. Make
sure
you
know
what
a
trending
topic
is
about
before
using
the
hashtag!!!!
30
