Making social media work for you rcc2014

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Presentation given at a workshop for the Religion Communicators Council, April 2014: Making Social Media Work for You. Co-presenter: Joel Abramson, Jewish Federation of Nashville

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  • How many of these sentiments have we heard?“What is social media, anyway?”“It doesn’t cost any money”“Be social without being social”“Teenagers… I think email is too slow for them”
  • What are the questions you bring or are hoping to have answered?
  • In the past 3 years, only decline in growth has been in the youngest categories: 13-17 yo, 18-24 yo
  • In the past 3 years, only decline in growth has been in the youngest categories: 13-17 yo, 18-24 yo
  • So what do people use facebook for?Groups: more private communication; not branded info; more casualParticipants have safer space to share info/conversationsBut be sure you have boundaries set up and have thought through thisRequest invitationEvent creationPages:BrandedPublicInvite people to like
  • If your online spaces are glimpses into your org, what are you saying about who you are?
  • If your online spaces are glimpses into your org, what are you saying about whoyou are?
  • If your online spaces are glimpses into your org, what are you saying about who you are?
  • If your online spaces are glimpses into your org, what are you saying about who you are?
  • Gordon Ramsey’s kitchen nightmaresSo much controversy, he abandoned project
  • Read more: http://www.buzzfeed.com/ryanhatesthis/this-is-the-most-epic-brand-meltdown-on-facebook-ever
  • Do you know who is representing your org? Train them!Everyone who will be using the account needs to speak with one collective voice. People interacting expect a response, and in a world of impersonal internet use, responding adds a personal touch that makes a consumer feel connected and appreciated. Don’t take it personally.Don’t be reactive. Don’t ignore.Do you have community guidelines on how your space will be used?
  • Have something you can refer to in case conversations get out of control.https://www.facebook.com/notes/world-vision-australia/facebook-community-guidelines/153008944750959
  • Have something you can refer to in case conversations get out of control.https://www.facebook.com/notes/world-vision-australia/facebook-community-guidelines/153008944750959
  • Have something you can refer to in case conversations get out of control.https://www.facebook.com/notes/world-vision-australia/facebook-community-guidelines/153008944750959
  • In the past 3 years, only decline in growth has been in the youngest categories: 13-17 yo, 18-24 yo
  • Have something you can refer to in case conversations get out of control.https://www.facebook.com/notes/world-vision-australia/facebook-community-guidelines/153008944750959
  • In 2012, 83% of users reported seeing news on Twitter. Read more at http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/#cjuwrpdPHXwIdbq3.99
  • If you don’t’ have people following you, who’s going to hear what you’re saying?Who looks for your tweets? Who are you providing value to?Find evergreen content to share: quotes, photos, etc. that is helpful and interesting and inspiring.Does what you tweet inform, educate, inspire or entertain?Twitter has given prominence to media when your tweets display. How are you taking advantage of this?
  • If you don’t’ have people following you, who’s going to hear what you’re saying?Who looks for your tweets? Who are you providing value to?Find evergreen content to share: quotes, photos, etc. that is helpful and interesting and inspiring.Does what you tweet inform, educate, inspire or entertain?Twitter has given prominence to media when your tweets display. How are you taking advantage of this?
  • 6. There are free or low-cost tools to make this work easier. Hootsuite, Tweetdeck, Buffer. How are you leveraging these to work smarter, not harder?7. We have just a moment to get people’s attention. How will your tweet stand out?8. How will your voice on twitter be different than your other channels? More informal? More inspirational? 9. Things get pushed down very easily in twitter. The less you tweet, the more likely your tweets won’t be seen. Tweet 3-4 times a day if you’re able.10. Do other people know you’re on twitter? Can they tweet content from your website or blog? Don’t make people go looking for you.11. Twitter isn’t a soapbox. How are you playing nice with others? Are you sharing other people’s content and giving kudos or engaging in conversation when it makes sense?
  • If you don’t’ have people following you, who’s going to hear what you’re saying?Who looks for your tweets? Who are you providing value to?Find evergreen content to share: quotes, photos, etc. that is helpful and interesting and inspiring.Does what you tweet inform, educate, inspire or entertain?Twitter has given prominence to media when your tweets display. How are you taking advantage of this?
  • If you don’t’ have people following you, who’s going to hear what you’re saying?Who looks for your tweets? Who are you providing value to?Find evergreen content to share: quotes, photos, etc. that is helpful and interesting and inspiring.Does what you tweet inform, educate, inspire or entertain?Twitter has given prominence to media when your tweets display. How are you taking advantage of this?
  • If you don’t’ have people following you, who’s going to hear what you’re saying?Who looks for your tweets? Who are you providing value to?Find evergreen content to share: quotes, photos, etc. that is helpful and interesting and inspiring.Does what you tweet inform, educate, inspire or entertain?Twitter has given prominence to media when your tweets display. How are you taking advantage of this?
  • It’s not just for moms, even though a majority of those who use it are women.
  • It’s only as useful as you make it.
  • Image driven. Inspirational, educational.
  • Especially great for non profits so people can link back to your org, leave recommendations, etc.
  • Give to get. help like-minded brands/orgs be seen on social media. Share resources.Share resources.Images/video are far more shared than those without.It’s not about you. Social media doesn’t just go in one direction. all these things are useful if you use them. schedule it till it becomes natural. like yoga breaks and stretches.
  • do you display how people can connect with you online? website, printed materials, in your building?
  • do you display how people can connect with you online? website, printed materials, in your building?
  • Making social media work for you rcc2014

    1. 1. Joel Abramson [Jewish Federation of Nashville] Sophia Agtarap [United Methodist Communications] #RCCsocial #RCC2014
    2. 2. What is social media anyway?
    3. 3. Disney World native Activist of Community Former professional actor Enjoys exploring new media
    4. 4. United Methodist pastor’s kid Transplant to the south from Seattle. Digital immigrant Loves being a social media sherpa
    5. 5. Don’t post after 8pm Don’t post after 3pm on Friday Know your audience
    6. 6. 1. Be engaging 2. Try Facebook ads 3. Have a posting strategy 4. Be human! 5. Go easy on #
    7. 7. 6. Use the tools you’re given: Facebook analytics 7. Post photos and rich media 8. Try out polls or contests 9. Change your profile and covers 10.Fill out your ‘about’ section 11.Don’t forget to have fun
    8. 8. 1. There are now over 550 million registered users 2. 34% of marketers use Twitter to successfully generate leads 3. Twitter was the fastest growing network with a 44% growth from 2012-13. 4. 215 million monthly active users 5. People get their news on twitter. 6. The best time to post on Twitter is Monday through Thursday between 1 p.m. and 3 p.m. The worst time is after 3 p.m. on a Friday.
    9. 9. 1. Get followers 2. Build a tribe 3. Not everything has to be breaking news 4. Ask: Is it shareable? 5. Don’t forget to include media
    10. 10. 5: Don’t forget to include media
    11. 11. 6. Use tools to manage your channels. 7. Be a great headline writer…in 140 characters 8. Tweet with purpose [and passion] 9. Tweet often 10.Integrate in other channels 11.Play nice
    12. 12.  Give to get.  Use rich media to drive your stories.  It’s not [always] about you.  All these things are useful if you use them. schedule it till it becomes natural. like yoga breaks and stretches.
    13. 13.  Be responsive [not reactive].  Audit pages.  Can people find you online?  How do people know where to find you online?  Do online interactions lend themselves to other ways to connect?
    14. 14. Sophia Agtarap United Methodist Communications sagtarap@umcom.org @sophiakris Joel Abramson Jewish Federation of Nashville joel@jewishnashville.org @JAbramson86

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