Presentation on a mini case study of loreal's various marketing strategies,expansion policy

2. 1957-1983;
ON THE
ROAD TO
GRAND
LOREAL
BECAME NO 1 IN
BEAUTY INDUSTRY
DIVERSITY OF
BEAUTY
WORLDWIDE.
2001-
PRESENT
1957-2001
For more than a century, L’Oréal has
been involved in the adventure of
beauty. The small company founded by
Eugène Schueller in 1909 has become the
number one cosmetic group in the
world.

4.  EXPERT IN SKIN AND
HAIR TYPES AROUND
THE WORLD.
 A WORLD –WIDE
APPROACH TO
BEAUTY RITUALS
 STORIES OF
MULTICULTURAL
INNOVATIONS.

5. LOREAL EXPANSIONARY POLICY

16. WHEN THE DIVERSITY OF TYPES OF BEAUTY
INSPIRES SCIENCE

18. ADVERTISEMENT

22. ACKNOWLEDGEMENT
 CREATED THE
PRESENTATION
DURING
MARKETING
INTERNSHIP UNDER
PROF. SAMEER
MATHUR

23. REFERENCES
 MARKETING MANAGEMENT BY PHILIP KOTLER
AND KEVIN LANE KELLER
 L’OREAL WEBSITE
 L’OREAL PRESENTATION ON A LOOK INSIDE
L’OREAL