Famous brands and their brand identity

1. FAMOUS
BRANDS
AND
THEIR
BRAND
IDENTITY

2. Double "C", two letters which merge back to back.
The famous logo was introduced in the fashion world in 1925, on the perfume label,
Chanel No. 5, one of the most bought perfumes even today. Immediately after
launch, it could be seen everywhere.
There are a lot of versions of the history of this
logo.
According to one, Mikhail Vrubel was the person
who combined the two horseshoes, resembling to
the modern Chanel logo.
Another story says that the two merged horseshoes
are a symbol of
success and good fortune.

3. It is said that Coco Chanel herself was the one
who in 1925 designed the famous logo of the
brand Chanel.
She had spent half of his childhood in an
orphanage, that being the period which
encouraged her to design the logo.
But there is another story, according to the two ‘C’
"embrace" would be a combination of her name
and the initial of the man whom she loved with all
her heart, Capel.
However, the most plausible is that the
logo was created after the initials of the famous
Coco Chanel, the founder
of the French fashion house.

4. CHANEL S.A.
Type Société Anonyme
Industry Fashion
Founded 1909; 108 years ago
Founder Coco Chanel
Number of locations 310
Area served Worldwide
Products • Haute couture
• Ready-to-wear
• Perfume
• Jewellery
• Accessories
Revenue $ 5.2 billion (2016)
Net income € 1.3 billion (2014)
Number of employees 1,270 (2010)
Website www.chanel.com

5. PRODUCTS
• Fragrance
In 1924, Pierre Wertheimer founded Parfums Chanel, to produce and sell perfumes and
cosmetics; the parfumerie proved to be the most profitable business division of the Chanel S.A.
corporation. Since its establishment, parfumerie Chanel has employed three perfumers:
 Ernest Beaux (1920–1961)
 Henri Robert (1958–1978)
 Jacques Polge (1978–2015)
 Olivier Polge (2015–Present)
• Makeup and skincare
Cosmetics are the most accessible Chanel product, with counters in upmarket department
stores across the world.
Fragrance and Skincare counter at
Australian department
store MYER in Sydney
Makeup Studio at MYER
Sydney City

6. • Fine jewellery
Chanel 'High Jewellery' was founded in November 1932. Chanel debuted 'Bijoux de Diamants'
at her Faubourg Saint-Honoré, Paris mansion.
• Watches
The Chanel wristwatch division was established in 1987 In 1995, division presented a second
design, the Matelassé.Although the Première and Matelassé wristwatches were successful
products, the presentation, in 2000, of the Chanel J12 line of unisex style wristwatches, made
of ceramic materials, established Chanel wristwatches as a Chanel marque.
The unisex design of
the Chanel J12
wristwatches

7. The actress
Gabrielle Dorziat
wearing a Chanel
plumed hat (1912)
A classic Chanel suit, 1965
Chanel presented
Perfume No. 5 to the
market in 1922;
Ernest Beaux created
it in 1921.

8. Students: Duricu Ioana
Mihalcea Livia Gabriela
Preda Daiana Florentina
Teacher: Mihai Daniel Frumușelu
Group: 8215, IMAPA
Bibliography: https://en.wikipedia.org/wiki/Chanel