My teammate Ron Keenan and I presented this based on the Harvard Business Review case (same name) dated May 2012 and additional research that we performed.

1. L’OREAL: GLOBAL BRAND
LOCAL KNOWLEDGE
Ron Keenan & Trevor Davisson

2. FOUNDER
French chemist Eugene Schueller

3. EARLY L’OREAL MARKETS

4. THE MOVE WEST
Francois Dalle named CEO in 1957
psychographic & psychological profiles

6. 1950’S L’OREAL MARKET

7. GLOBAL BRAND
Sir Lindsay Owen-Jones
5 core business technologies
hair color
hair care
skin care
cosmetics
fragrances

8. LATE 1990’S L’OREAL
MARKETS

10. BRAND DIVERSITY
marketing team for each respective brand
placing brands in specific markets (department stores, mass retailer, etc)
strict pricing designation (low, mid & high)

12. CELEBRITY ENDORSEMENTS

13. NIKE

18. TRADITIONAL MARKETING TO
DIGITAL MARKETING
small online initiatives
not ready to move yet
aware the future is online

19. SOCIAL MEDIA FOOTPRINT
2 million likes L’Oreal USA
121,000 twitter followers L’Oreal USA
54,000 Instagram followers

20. 2 BILLION DAILY USERS BY
2020?

22. depending on the estimate (7.5B or 8B)
L’Oreal would need 25% to 26% of the world’s population using cosmetics
with 93% of their revenue coming from cosmetics

24. HAVE A NICE DAY