This presentation is created by me during a marketing internship under Prof.Sameer Mathur IIM Lucknow

1. L’OREAL
MINI CASE STUDY

2. • L’oreal was founded by Eugene paul louis Schueller who was a young French chemist.
• It’s first product is aureale which is a hair dye formulalated by scheuller .
Aureale Eugene Schueller

3. MORE ABOUT L’OREAL

4. Skin Care
30%
Make-up
22%
Hair Care
21%
Hair Colourants
14%
Fragrances
9%
Others
4%
L'oreal Category wise Sales(Pie Chart)
Skin Care
Make-up
Hair Care
Hair Colourants
Fragrances
Others

5. Brands owned by L’oreal

6. 0
5
10
15
20
25
30
35
L'oreal P&G Unilever Estee Lauder Shiseido
Sales Comparision of L'oreal with Other Brands(In Billion)
Sales Comparision of L'oreal with Other Brands(In Billion)

8. 1.Products in different Categories
Skin care Hair care Make-up

9. Using Slogans which reached
every women’s heart

11. 1.ATTRACTIVE TV ADVERTISEMENTS

12. 2.EVENTS AND EXPERIENCES

13. 3.SPONSORSHIPS

14. 4.PRINT ADS

15. 5.SOCIAL MEDIA

16. 6.Loreal uses 35 Famous actresses around
the world as their Brand Ambassadors.
Jennifier Lopez Beyonce Aishwarya Rai

17. Great Analysis by loreal on Middle Eastern women
that they are more around internet and web for
make-up decisions.

18. • Named a famous Lebanese artist ‘Nazwa
Karam’ as Shining sun of arab music world.
• Arranged a Eid look Campaign
Associated with
IMC IN MIDDLE EAST

19. CREATED MAKE-UP GENIUS APP FOR
ENHANCED MAKE UP EXPERIENCE

20. SUMMARY:

21. This Presentation is created by
Rishikesh reddy as a part of Marketing
Internship under Professor Sameer
Mathur,IIM Lucknow.
DISCLAIMER