This is our apps for good entry presentation for our Festival App.

1. FESTIVAL
By
Robert, Marcin, Charlie

2. Target Audience?
Students / Event Organisers
What?
Students attending Kendal Calling festival or Festival organisers
When?
Summer
Where?
Kendal but suitable for small festivals
Why
Festival information

3. Problem
Not enough information about festivals is given in such detail.
There is not enough apps for smaller festivals.
Our app gives the user an ability to view more detailed information
within an interactive application and do some basic research
before the festival.
The app also provides a template design suitable for use with
small festivals looking to introduce a media application to attract
more users / customers.

4. Questions
How much are tickets for?
What's the weather going to be like?
How can I travel there?
What events are on?
Which music artists are playing?
What does their music sound like?
How are others feeling about this?

5. Key insight statement
Existing market research shows that larger/ more popular festivals
already have existing applications. Smaller festivals, however,
mostly do not offer such services as they are not as popular. Our
app allows the smaller festivals to use an existing designed
template to feature their own information and brand their own
festival.

6. Pitch
Our app gives festival organisers and owners a quick method to
customise a pre-designed app template and include their own
branding without having to go to the trouble of programming. This
app also targets people attending a festival by providing an
interactive method of gaining information about a festival they plan
to go to so they can plan ahead.

7. User profiles
Research on our users has told us some vital information
regarding the structure of the app. It told us that the large festivals
already have apps existent, but small festivals – such as Kendal
Calling do not. The audience we are primarily aiming for is the
consumers who are attending festivals although the app can also
target festival organisers looking to improve the advertisement
and popularity.

8. Competitors
We found that there is numerous competition which exists in the
market although these apps are focused around larger and more
popular festivals, not small festivals like Kendal Calling, and this is
the perfect opportunity to bring these kind of apps to the smaller
festivals as a chance to promote themselves on the web.

9. MVP
The core feature of our app is being able to see up to date line-up
information with links to the artists iTunes sites, so that users may
view some of the samples to see if they will like to see them at the
festival.
The users that have tested the app said that it lacked social media
features, so we have added a twitter feed so that users can have
a way to see what others think about the particular festival.

10. Flow of app & user feedback integrated
Our MVP will be easy to access as you just have
to press the line-up button. The previous version
of this page included only the line-up without any
interactivity, and so the feedback from the experts
and users that testes the app suggested that we
should add some interactivity onto this page.
This resulted in us adding the artists links once
the user clicks on every logo on the page, which
take them to the iTunes pages.

11. Key wireframes 1/6

12. Key wireframes 2/6

13. Key wireframes 3/6

14. Key wireframes 4/6

15. Key wireframes 5/6

16. Key wireframes 6/6

17. Feasibility
Data, content, technical feasibility
Our application has a lot of features that are easily feasible and
achievable, and so it is relatively easy to build. For example, our
weather page contains weather information which did not take
long to implement, and the twitter feed was a quick process.
The content of our app needs to stay suitable for people under 18
and so will be able to reach a bigger audience, as most users that
attend festivals are in the age range of 16-25.

18. Business Case & Customer pledges
Our team has chosen to go forward with the free business model
because it will be able to appeal to a large amount of people, and
be affordable for anyone with a device that can run our app such
as a smartphone

19. Marketing Strategy
Advertisements in different software – e.g. Spotify
Social media – e.g. Twitter and Facebook
Websites – e.g. iTunes / YouTube
All these ways are relatively cheap to pull off, and will give great
exposure to our application and make promoting much easier

20. Wildcard
We have presented our application to experts in the app business,
and received numerous constructive feedback such as adding
interactive features or social media interactivity (like Facebook or
Twitter), which helped us immensely in terms of making the app
more professional and the potential to reach larger audiences.