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UA Channels are:
User Acquisition
Owned
Search
ASO
TV Ads
Ad Networks
& agencies
Social Media
Cross
Promotion
I do not believe
in the ASO and
will not invest in
this area
ASO industry is changing
Mobile industry intent is changing
ASO QUIZ:
App Name in the App Store used to contain more than 100 characters
Which from the following statements are true?
ASO QUIZ:
App Name in the App Store used to contain up to 255 characters
Which from the following statements are true? ✅ True
Which from the following statements are true?
ASO QUIZ:
Are these
screenshots of
‘Zillow’ and
‘Candy Crush’
app pages real?
ASO QUIZ:
Which from the following statements are true? ✅ True
ASO QUIZ:
Which from the following statements are true?
The App Store Keyword field for new TRAVEL APP X may look like this:
“booking, hotels, skyscanner, jet, radar, flight, hopper, priceline, omio, tickets”
ASO QUIZ:
The App Store Keyword field for new TRAVEL APP X may look like this:
“booking, hotels, skyscanner, jet, radar, flight, hopper, priceline, omio, tickets”
Which from the following statements are true? ✅ True
App Store Google Play
- Australian locale is not
indexing global
- Arabian locale
- Subtitle
- Dark Mode
- Apple Search Ads
keywords popularity
- Dark Mode
- Tags
- Custom Store Listings
- Keywords statistics in
the Console
- Google Natural
Language
… and more to come
ASO industry is changing
I do not believe
in the ASO and
will not invest in
this area
I believe in
the ASO and
will invest in
this area
ASO industry is changing
Mobile industry intent is changing
I do not believe
in the ASO and
will not invest in
this area
I believe in
the ASO and
will invest in
this area I believe only in
the ASO and will
not invest in
other areas
ASO industry is changing
Mobile industry intent is changing
UA and ASO should go in hand in hand
AppFollow case of ‘Doorman Story’ by AppQuantum
UA and ASO should go in hand in hand
AppFollow case of Doorman Story by AppQuantum
UA and ASO should go in hand in hand
+ 13,5% according to A/B test
in the US region
AppFollow case of Doorman Story by AppQuantum
• Lot’s of growth areas in terms of ASO
BUT
• 13.2m installs
Go Viral
Viral today, keep going
on for tomorrow
WEB-TO-APP
1. ASO is a powerful part of app marketing, but not the only key to
success
2. Combining all UA methods and measuring the whole funnel results is a
win strategy
Invest your resources in the smart way
There is no 0 marketing approach anymore
Key Takeaways:
Thanks for watching! 
Any questions?
Feel free to drop us a line at aso@appfollow.io

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"How to acquire users with 0 marketing budget?" by AppFollow & Welltory

  • 1.
  • 2.
  • 3. UA Channels are: User Acquisition Owned Search ASO TV Ads Ad Networks & agencies Social Media Cross Promotion
  • 4. I do not believe in the ASO and will not invest in this area ASO industry is changing Mobile industry intent is changing
  • 5. ASO QUIZ: App Name in the App Store used to contain more than 100 characters Which from the following statements are true?
  • 6. ASO QUIZ: App Name in the App Store used to contain up to 255 characters Which from the following statements are true? ✅ True
  • 7. Which from the following statements are true? ASO QUIZ: Are these screenshots of ‘Zillow’ and ‘Candy Crush’ app pages real?
  • 8. ASO QUIZ: Which from the following statements are true? ✅ True
  • 9. ASO QUIZ: Which from the following statements are true? The App Store Keyword field for new TRAVEL APP X may look like this: “booking, hotels, skyscanner, jet, radar, flight, hopper, priceline, omio, tickets”
  • 10. ASO QUIZ: The App Store Keyword field for new TRAVEL APP X may look like this: “booking, hotels, skyscanner, jet, radar, flight, hopper, priceline, omio, tickets” Which from the following statements are true? ✅ True
  • 11. App Store Google Play - Australian locale is not indexing global - Arabian locale - Subtitle - Dark Mode - Apple Search Ads keywords popularity - Dark Mode - Tags - Custom Store Listings - Keywords statistics in the Console - Google Natural Language … and more to come ASO industry is changing
  • 12. I do not believe in the ASO and will not invest in this area I believe in the ASO and will invest in this area ASO industry is changing Mobile industry intent is changing
  • 13. I do not believe in the ASO and will not invest in this area I believe in the ASO and will invest in this area I believe only in the ASO and will not invest in other areas ASO industry is changing Mobile industry intent is changing
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. UA and ASO should go in hand in hand AppFollow case of ‘Doorman Story’ by AppQuantum
  • 22. UA and ASO should go in hand in hand AppFollow case of Doorman Story by AppQuantum
  • 23. UA and ASO should go in hand in hand + 13,5% according to A/B test in the US region AppFollow case of Doorman Story by AppQuantum
  • 24. • Lot’s of growth areas in terms of ASO BUT • 13.2m installs Go Viral
  • 25. Viral today, keep going on for tomorrow
  • 26.
  • 28. 1. ASO is a powerful part of app marketing, but not the only key to success 2. Combining all UA methods and measuring the whole funnel results is a win strategy Invest your resources in the smart way There is no 0 marketing approach anymore Key Takeaways:
  • 29. Thanks for watching!  Any questions? Feel free to drop us a line at aso@appfollow.io