Television Industry before and after COVID 19. Sales of televisions above 32-inch screen size has grown by 10% in offline market. 90% in online during January to April of this year as compared to same period of 2018 with consumers upgrading from small to mid-and-large screen, as per a latest study by market researcher GfK India Smart TV’s sales stood at 740 billion. And it grew by 10% than 2017 Smart TV’s showed growth of 53% overall in offline as well as online market It was estimated to be standing at 790 billion but TV sales went down by 33%.

1. M5 GROUP 1
Ashish Singh
Rahaman Shaikh
Rohit Singh
Altamash Ahmad
Prateek Sengar
Namrata Lalwani
TELEVISION
INDUSTRY
Created and Designed by
Ashish Singh

2. INTRODUCTION
1. Terrestrial television in India started with the experimental telecast
starting in Delhi on 15 September 1959 with a small transmitter and a
makeshift studio.
2. Television services were separated from radio in 1976. National
telecast was introduced in 1982.
3. Daily transmission began in 1965 as a part of All India Radio (AIR).
4. In the same year, color television was introduced in the Indian
market. Indian small screen programming began in the early 1980s.
During this time, there was only one national channel, the government-
owned Doordarshan.

3. TV sales was estimated to
grow by 5% but with COVID
it noticed 33% sales drop
till April.
TV viewership and M&E
industry grew during COVID
but COVID impacted on TV
sales.
Zero cost EMI’s and online
TV sales improved.
01
02
03
04
BEFORE
COVID 19
AFTER
COVID 19
IMPACT
REVOLUTION
TV sales growth by 10% in
2019 than 2018

4. BEFORE
COVID 19
TV sales growth by 10% in
2019 than 2018
01

5. BEFORE
COVID 19
1. Sales of televisions above 32-inch screen size
has grown by 10% in offline market.
2. 90% in online during January to April of this
year as compared to same period of 2018 with
consumers upgrading from small to mid-and-
large screen, as per a latest study by market
researcher GfK India

6. AFTER
COVID 19
TV sales was estimated to
grow by 5% but with COVID
it noticed 33% sales drop
till April.
02

7. TV SALES
EVOLUTION
It was estimated to
be standing at 790
billion but TV sales
went down by 33%.
Smart TV’s showed
growth of 53%
overall in offline as
well as online
market.
Smart TV’s sales
stood at 740 billion.
And it grew by 10%
than 2017
2020
2019
2018

8. The Bad we saw in television industry
• Daily wage earners suffering losses - In the wake of present covid-19 crises due
to nationwide lockdown a lot of members are facing financial crisis for their day to
day survival. The entire TV and film industry came to a halt since March 19. With
no shooting, daily wage earners had to take a hit. Many production houses and
artists came together to fund them. Entertainment industry is one such place of
work, where people are more prone to being depressed or feel anxious because of
the nature of the work and cut-throat competition. The actors took their lives due
to depression and financial crisis during the lockdown.
• Living alone in the city- Not all have been fortunate to be locked down with their
families. Many TV actors had to spend the lockdown alone and manage things on
their own, even Many TV actors got stuck overseas ever since lockdown was
announced.

9. The Good we saw in television industry
• Bringing out their creative side- The lockdown brought out the creative side of
many TV celebs, which was hidden due to their busy schedules. Cooking, baking,
sketching to even turning hairstylists… TV actors showed a plethora of their
creative minds.
• Shooting from Home- The lockdown has given birth to many new shows from the
confines of celebrity homes. One could have never thought, that celebrities will be
shooting from their own homes with no camera, makeup or production units at
help.
• Return of mythological shows- The 90’s era returned with the re-run of iconic
shows – Ramayan and Mahabharat. It was big boost to the Indian television as
the current generation sat with their parents and grandparents to watch the
shows during the lockdown.

10. REALITY SHOWS &
FILM INDUSTRY
IMPACT
SPORTS
CHANNEL
03

11. NEW CHANNELS
IMPACT
VIEWERSHIP
INCREASE
03

12. OTT VS TELEVISION
1) Rise of OTT platform subscription and likeness will ultimately
reduce demand for television content
2) Zero cost EMI’s and online TV sales improved.
REVOLUTION
04

13. AWESOME WORDS
CONCLUSION

14. CONCLUSION
Challenges of unlocking are unique to the
television industry as it relies almost entirely
on human resources and creativity to build
economic value. How does one resume
shooting shows which are dependent on
physical proximity and showcasing human
expression? Will these shows be as good, or
as popular, with scripts that envisage actors
keeping their distance and in masks?
Lastly, re-imagining and re-designing
production protocols and guidelines in
itself is a complex exercise that is not
only time consuming but will also mean
increased cost of production.

15. THANKS!
Does anyone have any questions?
Created and Designed by
Ashish Singh