BMA349 ad and promotion

1. Cadbury campaign pitch
presentation
Jiajun Liu
404635

2. Fantastic Liu Agency
• We have more than 30 years’experience advising leading brands,
agencies and platform on the range of issues with advertising and
marketing activity
• Develop effective creative campaigns and help customers to select the
ideal media mix
• Help customers to determine the best way to reach their target audience
• Offers agency services backed by our deep expertise in strategy,
marketing, campaign management and data.

3. Our Expertise
Expertise
Marketing
Research
Graphic and Digital
Production

5. Issue
• Cadbury had been using too much traditional broadcast media that is television
advertising in their marketing strategy even thought television industry in
Australia is the most favourable marketing tool in broadcasting media. Cadbury
should consider the introduction of personal recording devices (PVRs) that
allowed viewers to skip advertisements. Button to skip

6. Solution and CommunicationTool
• Solution： Make more ‘out-of-home’ advertising in future such as billboard advertisement on the
train, media electronic on public vehicles, bus shelter advertisement and blow-up advertisement at any
outdoor event to create excitement to the main target market which is children and also adults. Over
70% of purchase decision are made in store. More specifically, children have a greater influence to
their parent’s decision buying thus. This will increase the Cadbury image in the public places
• CommunicationTool： Outdoor advertising provides broad coverage and targeted market reach.
Nowadays, outdoor marketing technology has provided the opportunity to develop creative eye-
catching message. Plus, this is the most visible media exposed to everyone who goes outside of the
home.

7. Summary and Recommendation
• Research can be conduct to collect data and information to make sure Cadbury
had fulfil consumers needs and wants. By this Cadbury can provide the best
services and goods that consumers been expected from them.
• Cadbury had always choose TV commercial to represent their products and
campaign. Cadbury can wide their options in tool marketing to make sure the
message is fully received by the customers. We believe that creative out-of-
home advertising also can be good ways to increase their sales at the same time
attract the potential buyers to the products.

8. The End