Details of Local TV and how Hereward Television will bring the service to Peterborough and the Fenlands for the benefit of skills training, advertisers and viewers.

3. “Let me take you on a journey…”

4. OBJECTIVE: To advance the education and training of the
inhabitants of Peterborough and its surrounding areas in
broadcasting and audio, video and media skills techniques

5. How can you receive TV in your home?
• Freeview
• Sky
• Freesat
• Virgin Media
• BT Television
• TalkTalk
• Netflix
• Amazon Prime
• Internet

6. More channels, more choice for a local audience?

9. Find out what your community is thinking
Training + Opportunities
= Hereward TV

12. www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/11934599/Government-agrees-
to-relax-tech-visa-system-amid-skills-shortage.html

13. www.express.co.uk/news/politics/636241/Home-Office-Cameron-charge-firms-cheap-foreign-labour

14. www.theguardian.com/politics/2016/jun/13/uk-adults-computer-basic-digital-knowhow

15. www.theguardian.com/politics/2016/jun/13/uk-adults-computer-basic-digital-knowhow

16. Active citizens not just making up the numbers

17. Broadcast television production

18. Internet journalism and design

19.  Modular Approach
 Video, Audio & Internet cores
 Foundation modules in all these
areas
 Tailor your training choices to your
interests
 Trade body certifications
Training with Hereward Television

20. Communities make their voices heard

21. The emphasis will be on live broadcasting with plenty of time spent on audience interaction
via texts, emails and social media
ALL TYPES OF SHOWS FOR ALL TYPES OF
PEOPLE

22. The power of a green screen

24. http://www.localtv.org.uk/news/local-tv-news/government-minister-talks-about-local-tv/

25. “… broadcast targeted and relevant
local content including news, current
affairs and entertainment programmes”.
“Local TV presents a valuable
opportunity to put people in touch with
what is happening in their local area
and to demonstrate the difference that
people‘s activities can make on the
ground.”

26. Map of where Local TV is considered possible
http://maps.ofcom.org.uk/local-tv/

27. Hereward TV has sourced a cost-effective location
for a viable booster transmitter

28. google.com/maps/d/viewer?mid=zD2__fuSBirA.k5iLgR3NIEFs
Where have 34 Local TV licences been awarded?
Hereward Television
will put Peterborough
on this map…

29. Peterborough is the 27th largest city in the UK –
Why should it miss out on the Local TV revolution?

30. Local TV stations are
following a model which
does NOT look to build
programme formats from
the involvement of ‘grass
roots’ production teams

31. Broadcasting on Virgin Media and Freeview will be subject to two separate licences, to be applied for and secured from Ofcom, the broadcasting regulator
STAGES OF THE HEREWARD TV
REVOLUTION

32. “76% of households in Great Britain
use the digital terrestrial television
platform Freeview for some or all of
their TV viewing.”
www.a516digital.com/2013/04/75-of-uk-households-use-freeview-but.html

33. HEREWARD TV – ONLINE LAUNCH – AUGUST
2015
From the Tuesday to the Saturday of the Peterborough CAMRA Beer Festival,
Hereward Television was broadcasting live on the internet

34. HEREWARD TV LIVE - IMPACT WITH NO PRE-
PUBLICITY
Viewers for the Peterborough CAMRA Beer Festival broadcasts by Hereward TV -
these figures can be considered as having been achieved via word-of-mouth
Total of 3,124 viewers Total minutes viewed: 25,261
Approximations:
 Day 1 = 300 viewers
 Day 2 = 475 viewers
 Day 3 = 650 viewers
 Day 4 = 775 viewers
 Day 5 = 900 viewers
AUDIENCE: 85% male, 15% female
Locations - UK, USA, Canada, Italy, Spain
VIEWING: 71% via YouTube, 29% via www.hereward.tv
45% visited directly
14% via YouTube search
29% via other means (e.g, Smart TV)

35. With the proliferation of digital screens and
streaming outlets, James Murdoch has said
that the value of great television shows and
films will soar. “The real killer app in digital is
actually TV”, he said at the conference in
December 2014.
http://www.nytimes.com/2015/06/13/business/media/young-murdoch-views-tv-as-real-killer-app-in-
a-new-digital-world.html
Young Murdoch Views TV as ‘Real Killer App’
in a New Digital World

36. “Although Mr Wolff may be right that
there is nothing like great television to
attract audiences and advertisers
alike, the mystery of how to translate
this insight into attractive new
business models - whether digital or
analogue - remains.”
Jonathan A Knee, NY Times

37.  Premises at Queensgate
 Unoccupied since the end of
2011
 Negotiating a deal on a
charitable basis
 Radio Studio booths still in
place
 “Plug and Pay” scenario
 Ready for occupation

42. Discovering Whittlesea
magazine – Feb 2016

43. Do you want ‘a piece of the action’?

44. www.thinkbox.tv/News-and-opinion/Newsroom/20160223-TV-advertising-spend-in-the-UK-tops-5-billion-for-first-time
TV ADVERTISING SPEND ON THE INCREASE

45. www.madeinleeds.tv/advertising/
ADVERTISING WORKS ON LEEDS LOCAL TV

46. Your contribution should be seen as a philanthropic donation to a registered charity,
which will assist you in your corporate social responsibility targets.
• Association with your Local TV station.
• Looks great in your Publicity and/or Annual Report.
• Tax Benefits.
• When Hereward TV makes it to air, you will receive an
equivalent advertising package for your support, at the
best possible rates.

47. Capture just the local market, not the entire region!

48. Become a LAUNCH PARTNER – see your business and logo starring on our website
and promotional materials – you will be noted as having been in at the beginning
of this community interest initiative
HELP FUND PART OF HEREWARD
TV

50. Foundation Launch Partner
Charity set-up, legal fees, events,
publicity and marketing costs
GENEROUSLY PROVIDED BY
ASCOT GRAPHICS

51. Studio Equipment /Utilities
Studio Technology, Training PCs, Edit
Suites, Decoration, Furniture, Business
Rates, Insurances, Licences, Utilities Bills
£100,000

52. Description – Investment donations still being sought Cost
Television studio equipment £40,000.00
First year rates and service charges, Insurances £19,000.00
Utilities provision – Electricity, Water, Security/Fire System, Broadband £18,000.00
Training equipment £8,000.00
Office decoration £6,000.00
Ofcom licence application fees £5,000.00
Office Furniture £4,000.00
TOTAL £100,000.00

53. Full-Time Staff
Station Director,
Technical Director,
Office Manager/Finance Director
£85,000

54. Outside Broadcast Costs
The Willow Festival 2017
Peterborough CAMRA Beer Festival 2017
Local Events
£20,000

55. Business
Plan now
available

56. Results for everyone to see

57. Outside Broadcasts – Behind the Scenes

59. Outside Broadcasts – the next step

60. Formats already being created
Doomwatch

61. Fashion Followers

62. The Quiz Night Primer

63. Sheer Art Attack

64. Teenage Parliament

65. The Peterborough Social

66. Ministry of Cineology
Cult TV Unleashed

67. Sally’s Natural Health

68. Behind The Sofa

69. TARGETS: l Online - www.hereward.tv (October 2016)
l Virgin Media - Channel 159 (April 2017)
l Freeview - Channel 8 (April 2018)

70. The station you can really call your own