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From Amazon to WordPress: Creating your eCommerce site

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From Amazon
to WordPress
Creating your eCommerce site
By Sharon Dawson
@SharonADawson
Marketing Communications Manager
@Th...

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• Unreachable Customer Service
• 22 percent of shopping cart abandonments were
due to unreachable customer service.
• Requ...

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• No Way to Sort or Filter Results
• Sort and filter category pages and search results.
• No Search Options
• Customers wh...

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From Amazon to WordPress: Creating your eCommerce site

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Promoting your physical products on Shopify, Etsy, or Amazon can be convenient, but expensive since those sites take a cut of your profits. By switching to WordPress to promote your products, you can drive more customers to your brand and keep more of your profits.

Presentation given at #wordcamp #raleigh 2017.

Promoting your physical products on Shopify, Etsy, or Amazon can be convenient, but expensive since those sites take a cut of your profits. By switching to WordPress to promote your products, you can drive more customers to your brand and keep more of your profits.

Presentation given at #wordcamp #raleigh 2017.

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From Amazon to WordPress: Creating your eCommerce site

  1. 1. From Amazon to WordPress Creating your eCommerce site By Sharon Dawson @SharonADawson Marketing Communications Manager @TheeDesign
  2. 2. • Unreachable Customer Service • 22 percent of shopping cart abandonments were due to unreachable customer service. • Required Login to Order • 20 percent of shopping cart abandonments were due to forced registration. Things Consumers Hate About Ecommerce Sites
  3. 3. • No Way to Sort or Filter Results • Sort and filter category pages and search results. • No Search Options • Customers who use on-site search to find products are more than three times more likely to convert than customers who don't. • Poor Graphic Design • 42 percent of folks do not trust poorly designed sites. Things Consumers Hate About Ecommerce Sites
  4. 4. The Customer is Always…
  5. 5. Cheap! • Shipping Costs • Coupon Codes • Stacking promotions The Customer is Always
  6. 6. Lip balm: $3.30 how much to ship on burtsbees.com website?
  7. 7. A Picture is Worth…
  8. 8. A Picture is Worth Nothing if it’s Wrong • Picture matches description and title • Correct color, flavor, type • Size • Special packaging
  9. 9. What Customers Saw
  10. 10. What Customers Got
  11. 11. The eCommerce Golden Rule Is…
  12. 12. The eCommerce Golden Rule Is Do Unto Others As Amazon Has Done Unto Others
  13. 13. eCommerce Basics • Homepage obvious it’s eCommerce • Well designed product pages • Logical easy to use checkout flow • 301 Redirects when a product no longer available • FAQ page relating to eCommerce, not just company or products • Standard Pages in footer • Terms of Use • Privacy Policy • Shipping Policy • Returns Policy
  14. 14. • Appealing Images • Product description not duplicate! • If multiple colors/flavors/size, drop down or separate options on the page that carries over to the payment engine • Size or quantity in container clearly listed • Reviews Product Pages
  15. 15. • WooCommerce Subscriptions • Accepts weekly, monthly, annual payments • Table Rate Shipping • Stripe Payment Gateway • WooCommerce Mailchimp • WooCommerce Currency Switcher • Products Slider • PDF Invoices WooCommerce Plugins
  16. 16. • Offer different than on page already • FOMO • Split Test • Not for newsletter signup • OptIn Monster Plugin Pop Ups
  17. 17. You Can’t Beat Amazon
  18. 18. • Introduce your products via Amazon • Deal in the package • Follow up email with a deal Can’t Beat ‘Em, Join ‘Em
  19. 19. Reviews on Amazon
  20. 20. • Google Product Feed through WooCommerce • Feeds into Google Merchant Center Google Shopping
  21. 21. Don’t Forget… • The Customer is Always… • A Picture is Worth… • eCommerce Golden Rule… Follow Me! @SharonADawson @TheeDesign Get this presentation (will be added by end of day) https://www.slideshare.net/sharonadawson

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