Using triggered emails, behavioural marketing and data capture through the customer lifecycle to achieve ideal outcomes. Avoid customer dropout by using these email marketing tactics. Silverpop Engage, Barilliance, CrackaWines.com.au, TAB Ozbet.
Relationship marketing aims to attract and retain customers through loyalty programs. It is less expensive for companies to gain repeat business from existing customers rather than acquiring new ones. Loyalty programs are common in industries like hospitality and tourism where they provide rewards and incentives for frequent patrons. The benefits of relationship marketing include higher profits, reduced acquisition costs, and increased customer referrals. Companies must study which customers are most loyal and profitable to focus retention strategies on maintaining relationships with those valued customers.
Webinar: How Retailers are Using Loyalty Programs to Increase Per-Customer Re...APPSeCONNECT
This document summarizes a webinar about how retailers can use loyalty programs to increase revenue from customers. It discusses why loyalty programs are important for driving revenue and retaining customers. A good loyalty program engages customers across multiple channels and offers membership tiers with attractive benefits. The document presents a case study of a nutrition supplements company that saw increased sales and engagement after implementing a loyalty program. It also briefly summarizes results from other loyalty programs. The webinar aims to demonstrate how loyalty programs can increase per-customer revenue by 2.4 times.
Webinar - how jambu & co., a leading shoe brand, got 32% higher customer ...shailesh puri
In this webinar, Stacy Feldman, E-Commerce & Digital Marketing Director at Jambu & Co., shared insights on how they implemented Zinrelo’s loyalty rewards program to build customer engagement, maximize revenue and improve profitability. This blog post includes the recording and presentation for the webinar and highlights the strategies that helped Jambu & Co. reap 32% higher customer retention through a loyalty program!
This document discusses how loyalty programs are evolving beyond just transactional rewards to focus more on customer engagement and emotional loyalty. It notes that while financial rewards are still important, programs need to provide achievements and recognition to build deeper loyalty. Successful programs recognize both transactions and interactions, offer a variety of reward types, and keep the customer experience fresh and surprising. The best programs also facilitate social connectivity and tailor the experience to each individual customer. Overall, the key is moving beyond just rewarding transactions to fostering real engagement and emotional loyalty through a well-designed, integrated customer experience.
The document summarizes the battle between Starbucks and Dunkin' Donuts loyalty programs. After years of success, Starbucks angered customers by changing its rewards program to require higher spending. In contrast, Dunkin' Donuts' easy-to-use program increased satisfaction and capitalized on unhappy Starbucks customers. The document proposes Starbucks can achieve its goal of higher spending while maintaining customer satisfaction by returning to a simpler rewards structure with options for premium rewards for higher-spending customers.
Triggered Email Pre to Post Purchase Emails Shop.orgSilverpop
This presentation was delivered at Shop.org on September, 29 2010 by Loren McDonald, VP, Industry Relations, Silverpop. Topic description: Sophisticated retailers are moving transactional emails beyond the "order process" and generating significant results by deploying "pre- and post-purchase" email streams. These triggered emails often comprise less than 5 percent of email volume, but produce 40 percent or more of email revenue. This session will review "transactional 2.0" email techniques, including cart abandonment, product review requests, order replenishment and more. We will discuss best practices and review the technologies and resources required to implement them.
This document discusses Wilson Quah's experience with various e-commerce ventures including MilkADeal, a daily deals website. It describes the evolution of MilkADeal from its beginnings in 2011 focusing on wine sales to expanding into daily deals and products. Key challenges discussed include inventory risks, undersold/oversold deals, scaling operations, and customer dissatisfaction. The document outlines pivots taken to address issues like establishing product deals and a new payment structure. Currently, MilkADeal offers over 1,500 daily deals across 200,000 users and 300 supplier partnerships with the goal of improving fulfillment cycles, product selection, and expanding into new channels and logistics.
Marketing Hole In One: Best Practices for Customer Acquisition & RetentionWhatConts
For most retailers, 80% of the marketing budget is focused on acquisition; however, research shows that repeat customers are responsible for 41% of revenue generated.
Join GolfHQ, Spring Metrics, and Windsor Circle as they walk through best practices for marrying customer acquisition and retention strategies. Here from GolfHQ as they talk through how they use both acquisition and retention to bring in new customers and keep them.
Relationship marketing aims to attract and retain customers through loyalty programs. It is less expensive for companies to gain repeat business from existing customers rather than acquiring new ones. Loyalty programs are common in industries like hospitality and tourism where they provide rewards and incentives for frequent patrons. The benefits of relationship marketing include higher profits, reduced acquisition costs, and increased customer referrals. Companies must study which customers are most loyal and profitable to focus retention strategies on maintaining relationships with those valued customers.
Webinar: How Retailers are Using Loyalty Programs to Increase Per-Customer Re...APPSeCONNECT
This document summarizes a webinar about how retailers can use loyalty programs to increase revenue from customers. It discusses why loyalty programs are important for driving revenue and retaining customers. A good loyalty program engages customers across multiple channels and offers membership tiers with attractive benefits. The document presents a case study of a nutrition supplements company that saw increased sales and engagement after implementing a loyalty program. It also briefly summarizes results from other loyalty programs. The webinar aims to demonstrate how loyalty programs can increase per-customer revenue by 2.4 times.
Webinar - how jambu & co., a leading shoe brand, got 32% higher customer ...shailesh puri
In this webinar, Stacy Feldman, E-Commerce & Digital Marketing Director at Jambu & Co., shared insights on how they implemented Zinrelo’s loyalty rewards program to build customer engagement, maximize revenue and improve profitability. This blog post includes the recording and presentation for the webinar and highlights the strategies that helped Jambu & Co. reap 32% higher customer retention through a loyalty program!
This document discusses how loyalty programs are evolving beyond just transactional rewards to focus more on customer engagement and emotional loyalty. It notes that while financial rewards are still important, programs need to provide achievements and recognition to build deeper loyalty. Successful programs recognize both transactions and interactions, offer a variety of reward types, and keep the customer experience fresh and surprising. The best programs also facilitate social connectivity and tailor the experience to each individual customer. Overall, the key is moving beyond just rewarding transactions to fostering real engagement and emotional loyalty through a well-designed, integrated customer experience.
The document summarizes the battle between Starbucks and Dunkin' Donuts loyalty programs. After years of success, Starbucks angered customers by changing its rewards program to require higher spending. In contrast, Dunkin' Donuts' easy-to-use program increased satisfaction and capitalized on unhappy Starbucks customers. The document proposes Starbucks can achieve its goal of higher spending while maintaining customer satisfaction by returning to a simpler rewards structure with options for premium rewards for higher-spending customers.
Triggered Email Pre to Post Purchase Emails Shop.orgSilverpop
This presentation was delivered at Shop.org on September, 29 2010 by Loren McDonald, VP, Industry Relations, Silverpop. Topic description: Sophisticated retailers are moving transactional emails beyond the "order process" and generating significant results by deploying "pre- and post-purchase" email streams. These triggered emails often comprise less than 5 percent of email volume, but produce 40 percent or more of email revenue. This session will review "transactional 2.0" email techniques, including cart abandonment, product review requests, order replenishment and more. We will discuss best practices and review the technologies and resources required to implement them.
This document discusses Wilson Quah's experience with various e-commerce ventures including MilkADeal, a daily deals website. It describes the evolution of MilkADeal from its beginnings in 2011 focusing on wine sales to expanding into daily deals and products. Key challenges discussed include inventory risks, undersold/oversold deals, scaling operations, and customer dissatisfaction. The document outlines pivots taken to address issues like establishing product deals and a new payment structure. Currently, MilkADeal offers over 1,500 daily deals across 200,000 users and 300 supplier partnerships with the goal of improving fulfillment cycles, product selection, and expanding into new channels and logistics.
Marketing Hole In One: Best Practices for Customer Acquisition & RetentionWhatConts
For most retailers, 80% of the marketing budget is focused on acquisition; however, research shows that repeat customers are responsible for 41% of revenue generated.
Join GolfHQ, Spring Metrics, and Windsor Circle as they walk through best practices for marrying customer acquisition and retention strategies. Here from GolfHQ as they talk through how they use both acquisition and retention to bring in new customers and keep them.
This document discusses loyalty, reward, and gift card programs for merchants. It notes that such programs help merchants compete with big box retailers by increasing revenue and retention rates through cost-effective programs. Statistics show that loyalty programs can increase same-store sales by 4.5% and average purchases by 24%. Gift card programs typically see 75% of card values ultimately spent, with an 18% "breakage" rate. The document then outlines various types of programs and features that merchants should consider to grow their business by keeping and attracting more customers.
The power of marketing automation for B2C digital marketers, RedeyeInternet World
This document discusses the evolution and future of email marketing. It provides examples of how marketing automation uses behavioral data to better target customers through personalized emails. Case studies show how companies achieved significant returns on investment through segmentation, dynamic content, and nurturing programs that increased engagement and conversions. Overall, the document advocates how marketing automation can enhance email marketing through more accurate targeting based on a customer's online and offline behaviors.
Citi ThankYou points can be redeemed in 5 ways - transferring points to travel partners at 1:1 or higher value, booking travel directly through Citi's travel portal, redeeming for cash at 1 cent per point, redeeming for gift cards at 1 cent per point, or shopping at partner stores for less than 1 cent per point. The best value is usually transferring points to travel partners when a specific flight is in mind.
Is marketing automation just automated marketing? eMarsysInternet World
This document discusses marketing automation and how it can be applied to both B2B and B2C contexts. Marketing automation can help reduce costs, increase effective communication, and target customers and prospects with different messages tailored to their stage in the buyer's journey or customer lifecycle. It works along both the lead lifecycle for B2B and customer lifecycle for B2C. The document recommends starting small with marketing automation, focusing first on easy tasks before building more complex campaigns, and having goals beyond just increased sales.
This document discusses the importance of relevance and personalization in marketing. It states that highly targeted, relevant communications to known individuals about relevant topics leads to higher engagement levels. The document advocates using customer data and profiles to segment audiences and send personalized, timely content. It provides examples of how automated and relevant campaigns can increase click-through rates, open rates, and focus marketing efforts. The case study of Manchester United Soccer Schools demonstrates how capturing extensive customer data and sending personalized, automated emails at different lifecycle stages improved engagement metrics and increased revenue.
Promoting your physical products on Shopify, Etsy, or Amazon can be convenient, but expensive since those sites take a cut of your profits. By switching to WordPress to promote your products, you can drive more customers to your brand and keep more of your profits.
Presentation given at #wordcamp #raleigh 2017.
LoyaltyLion enables ecommerce stores to quickly create loyalty programs to increase customer engagement, drive repeat purchases, and gain customer insights. It helps merchants save time and money while differentiating their store. For customers, it allows use of their existing store account without needing a separate card. LoyaltyLion programs have generated substantial revenue from referrals and repeat purchases for stores. It is a trusted solution chosen by larger stores and offers personalized monthly advice and customization to help merchants optimize their program.
This document describes a loyalty program that rewards both shoppers and local businesses. It allows shoppers to earn cashback and points by shopping at any participating merchant. Merchants benefit by gaining new customers and increased sales through the rewards they provide. The program aims to support local economies and encourage shopping local. It invites the reader to join as a free shopper or merchant to take advantage of the program's opportunities.
The document discusses how leveraging customer data through personalized product recommendations can help online retailers increase sales. It outlines the types of customer data that can be used for recommendations, such as purchase history, product views, and social profiles. Personalized recommendations are suggested to be integrated across various touchpoints like product pages, shopping carts, emails, and social media. Research is cited showing recommendations can boost sales by 25%, average order value by 50%, and conversion by 15%. The document provides guidance on how to design and merchandise recommendation features on websites to maximize their impact on shopping behavior and sales.
Customer loyalty programs are organized collections of customer data used to offer loyal customers add-on privileges and benefits like rewards points, coupons or vouchers. The document discusses the customer loyalty programs of AMEX and Starbucks, with AMEX having three membership tiers that offer benefits like rewards points, travel lounge access and purchase protection. In comparison, Starbucks has two tiers that provide free customizations, drinks and size upgrades, but its "buzz" score dropped significantly within eight days of 2016.
The document analyzes Amazon's website and customer acquisition and retention strategies. It examines the homepage layout and shopping experience features, including multiple shopping options and prominent promotion of Amazon products. The analysis also considers the customer education, persuasion and value proposition approaches, such as concise pricing, product details and quick compare tools. Recommendations include addressing any bias towards Amazon's own products and improving the video gift card functionality.
This document summarizes a webinar about creating successful customer loyalty programs. It discusses overcoming challenges like having too many loyalty programs and demanding customers. Common factors for loyalty programs of Starbucks, Macy's, Metro, Walgreens and Sephora are examined, such as rewarding healthy choices, multiple membership levels, and mobile apps. The webinar emphasizes that loyalty programs require gathering customer data, building customer insights and segmentation, and enabling personalized experiences. It stresses that loyalty programs are marathons, not sprints, and require constant innovation, generosity, focusing on best customers, and leveraging customer data.
Little Caesars needs a new marketing strategy to provide more discounts and promotions to their target audience of middle-aged adults with middle to low incomes. The proposed $90 million campaign would offer rewards for purchasing pizzas and discounts through their app and website. It would also promote sports partnerships to win trips to games. The strategy focuses on search engine optimization, social media ads, and inbound marketing like helpful guides and newsletters to drive customers to order online and increase weekly revenue over 3-6 months.
This document discusses how mobile loyalty programs can help restaurants better engage customers through personalized marketing and feedback. It notes that the top 15% of customers account for over half of sales, but engaging customers is difficult and expensive due to integration costs and limitations of traditional loyalty programs. However, mobile programs make engagement easier by allowing customers to submit receipt photos and feedback, and enabling targeted push notifications. The Relevant loyalty program then collects this data through a custom-branded mobile app without needing POS integration. Restaurants can use insights from customer profiles and dashboards to improve service and push relevant promotions.
The document provides recommendations for several B2C marketing strategies including hosting creative contests to engage customers, offering free items with purchases to build loyalty, focusing on mobile-first marketing given customers' use of phones, implementing membership programs with tiered rewards like Sephora's to incentivize higher spending, using SEO and social media where customers conduct online research, turning current clients into brand ambassadors through referrals and testimonials, and creating relevant blog content to generate demand and improve business.
E-commerce has hit critical mass. In the age of channel hopping and cross-border trading, global companies struggle to deliver consistent customer experience across their markets. EPiServer will show you how to remove channel barrier and focus on markets, by aligning and personalising the product, pricing and promotion strategy.
Keys to Creating Customer Loyalty with Effective Post Purchase Marketingmarketingfinder.co.uk
The post-purchase experience can determine whether a customer will become a loyal and repeat purchaser – maybe even a brand advocate – or simply a one-and-done passerby. Carefully crafting a post-purchase marketing program that fits your brand and your customer’s expectations is critical in reinforcing the customer’s perceived value of what they just purchased. This webinar will examine how to create a post-purchase messaging program that will keep customers buying time and time again.
Sponsor Breakfast Presentation: Customer State & The Challenge of Real Time M...MediaPost
Consumer behavior and expectations are changing faster than marketers can react. Don't miss this opportunity to learn what these changes mean to us as marketers and how we need to think about our customer interactions and relationships in the future.
This document discusses loyalty, reward, and gift card programs for merchants. It notes that such programs help merchants compete with big box retailers by increasing revenue and retention rates through cost-effective programs. Statistics show that loyalty programs can increase same-store sales by 4.5% and average purchases by 24%. Gift card programs typically see 75% of card values ultimately spent, with an 18% "breakage" rate. The document then outlines various types of programs and features that merchants should consider to grow their business by keeping and attracting more customers.
The power of marketing automation for B2C digital marketers, RedeyeInternet World
This document discusses the evolution and future of email marketing. It provides examples of how marketing automation uses behavioral data to better target customers through personalized emails. Case studies show how companies achieved significant returns on investment through segmentation, dynamic content, and nurturing programs that increased engagement and conversions. Overall, the document advocates how marketing automation can enhance email marketing through more accurate targeting based on a customer's online and offline behaviors.
Citi ThankYou points can be redeemed in 5 ways - transferring points to travel partners at 1:1 or higher value, booking travel directly through Citi's travel portal, redeeming for cash at 1 cent per point, redeeming for gift cards at 1 cent per point, or shopping at partner stores for less than 1 cent per point. The best value is usually transferring points to travel partners when a specific flight is in mind.
Is marketing automation just automated marketing? eMarsysInternet World
This document discusses marketing automation and how it can be applied to both B2B and B2C contexts. Marketing automation can help reduce costs, increase effective communication, and target customers and prospects with different messages tailored to their stage in the buyer's journey or customer lifecycle. It works along both the lead lifecycle for B2B and customer lifecycle for B2C. The document recommends starting small with marketing automation, focusing first on easy tasks before building more complex campaigns, and having goals beyond just increased sales.
This document discusses the importance of relevance and personalization in marketing. It states that highly targeted, relevant communications to known individuals about relevant topics leads to higher engagement levels. The document advocates using customer data and profiles to segment audiences and send personalized, timely content. It provides examples of how automated and relevant campaigns can increase click-through rates, open rates, and focus marketing efforts. The case study of Manchester United Soccer Schools demonstrates how capturing extensive customer data and sending personalized, automated emails at different lifecycle stages improved engagement metrics and increased revenue.
Promoting your physical products on Shopify, Etsy, or Amazon can be convenient, but expensive since those sites take a cut of your profits. By switching to WordPress to promote your products, you can drive more customers to your brand and keep more of your profits.
Presentation given at #wordcamp #raleigh 2017.
LoyaltyLion enables ecommerce stores to quickly create loyalty programs to increase customer engagement, drive repeat purchases, and gain customer insights. It helps merchants save time and money while differentiating their store. For customers, it allows use of their existing store account without needing a separate card. LoyaltyLion programs have generated substantial revenue from referrals and repeat purchases for stores. It is a trusted solution chosen by larger stores and offers personalized monthly advice and customization to help merchants optimize their program.
This document describes a loyalty program that rewards both shoppers and local businesses. It allows shoppers to earn cashback and points by shopping at any participating merchant. Merchants benefit by gaining new customers and increased sales through the rewards they provide. The program aims to support local economies and encourage shopping local. It invites the reader to join as a free shopper or merchant to take advantage of the program's opportunities.
The document discusses how leveraging customer data through personalized product recommendations can help online retailers increase sales. It outlines the types of customer data that can be used for recommendations, such as purchase history, product views, and social profiles. Personalized recommendations are suggested to be integrated across various touchpoints like product pages, shopping carts, emails, and social media. Research is cited showing recommendations can boost sales by 25%, average order value by 50%, and conversion by 15%. The document provides guidance on how to design and merchandise recommendation features on websites to maximize their impact on shopping behavior and sales.
Customer loyalty programs are organized collections of customer data used to offer loyal customers add-on privileges and benefits like rewards points, coupons or vouchers. The document discusses the customer loyalty programs of AMEX and Starbucks, with AMEX having three membership tiers that offer benefits like rewards points, travel lounge access and purchase protection. In comparison, Starbucks has two tiers that provide free customizations, drinks and size upgrades, but its "buzz" score dropped significantly within eight days of 2016.
The document analyzes Amazon's website and customer acquisition and retention strategies. It examines the homepage layout and shopping experience features, including multiple shopping options and prominent promotion of Amazon products. The analysis also considers the customer education, persuasion and value proposition approaches, such as concise pricing, product details and quick compare tools. Recommendations include addressing any bias towards Amazon's own products and improving the video gift card functionality.
This document summarizes a webinar about creating successful customer loyalty programs. It discusses overcoming challenges like having too many loyalty programs and demanding customers. Common factors for loyalty programs of Starbucks, Macy's, Metro, Walgreens and Sephora are examined, such as rewarding healthy choices, multiple membership levels, and mobile apps. The webinar emphasizes that loyalty programs require gathering customer data, building customer insights and segmentation, and enabling personalized experiences. It stresses that loyalty programs are marathons, not sprints, and require constant innovation, generosity, focusing on best customers, and leveraging customer data.
Little Caesars needs a new marketing strategy to provide more discounts and promotions to their target audience of middle-aged adults with middle to low incomes. The proposed $90 million campaign would offer rewards for purchasing pizzas and discounts through their app and website. It would also promote sports partnerships to win trips to games. The strategy focuses on search engine optimization, social media ads, and inbound marketing like helpful guides and newsletters to drive customers to order online and increase weekly revenue over 3-6 months.
This document discusses how mobile loyalty programs can help restaurants better engage customers through personalized marketing and feedback. It notes that the top 15% of customers account for over half of sales, but engaging customers is difficult and expensive due to integration costs and limitations of traditional loyalty programs. However, mobile programs make engagement easier by allowing customers to submit receipt photos and feedback, and enabling targeted push notifications. The Relevant loyalty program then collects this data through a custom-branded mobile app without needing POS integration. Restaurants can use insights from customer profiles and dashboards to improve service and push relevant promotions.
The document provides recommendations for several B2C marketing strategies including hosting creative contests to engage customers, offering free items with purchases to build loyalty, focusing on mobile-first marketing given customers' use of phones, implementing membership programs with tiered rewards like Sephora's to incentivize higher spending, using SEO and social media where customers conduct online research, turning current clients into brand ambassadors through referrals and testimonials, and creating relevant blog content to generate demand and improve business.
E-commerce has hit critical mass. In the age of channel hopping and cross-border trading, global companies struggle to deliver consistent customer experience across their markets. EPiServer will show you how to remove channel barrier and focus on markets, by aligning and personalising the product, pricing and promotion strategy.
Keys to Creating Customer Loyalty with Effective Post Purchase Marketingmarketingfinder.co.uk
The post-purchase experience can determine whether a customer will become a loyal and repeat purchaser – maybe even a brand advocate – or simply a one-and-done passerby. Carefully crafting a post-purchase marketing program that fits your brand and your customer’s expectations is critical in reinforcing the customer’s perceived value of what they just purchased. This webinar will examine how to create a post-purchase messaging program that will keep customers buying time and time again.
Sponsor Breakfast Presentation: Customer State & The Challenge of Real Time M...MediaPost
Consumer behavior and expectations are changing faster than marketers can react. Don't miss this opportunity to learn what these changes mean to us as marketers and how we need to think about our customer interactions and relationships in the future.
Learn more about key personas and retention campaigns to keep your most valuable customers, we'll cover everything from winning back churning customers to automating product replenishment campaigns.
The document discusses transforming retail into more personalized "me-tail" experiences through effective use of email marketing. It outlines strategies for segmenting customers and personalizing the email experience based on customers' purchase history, feedback, social profiles, email interactions, and website browsing. Specific email marketing best practices are presented for welcome programs, abandoned cart recovery, transactional emails, feedback requests, and replenishment/re-engagement campaigns. The key takeaways emphasize integrating email data with other customer channels, defining customer segments, automating personalized email journeys, and starting small tests that can be quickly scaled.
Why do 97% of shoppers leave your site? They get lost and cannot find the right product. Personalization shows the right product at the right time. This helps convert shoppers on your Miva site, and re-engage shoppers with abandoned browse and cart emails. Please join 4-Tell's CEO to learn when, where, why and how to personalize the shopping experience, increase sales by 17%, and make your marketing dollars work harder for you.
New for 2015: Bright Ideas in Retail EmailBlueHornet
We all know what we should be doing in our email programs, but it can be difficult to find the time to actually implement best practices in an effective, creative way. For the second consecutive year, BlueHornet’s Retail Email Idea Book recognizes brands who have embraced email best practices to deliver personalized, meaningful, best-in-class emails that engage and delight.
Ektron London Conference: Cross Channel Personalisation and Behavioural Marke...Ektron
The document discusses how behavioral marketing solutions from Silverpop can be integrated with digital properties from Ektron and mobile apps to personalize experiences based on captured behaviors and context. It provides examples of how Silverpop tracks behaviors across channels and integrates this data with CRM and other systems to power automated personalized campaigns and content. Specific integration approaches are outlined for Ektron websites and mobile apps to leverage Silverpop's behavioral database.
How to turn seasonal shoppers into loyal customersLyndsay McGregor
This document discusses how retailers can turn seasonal shoppers into loyal customers. It notes that the fourth quarter accounts for 20-40% of annual revenue and highlights the importance of repeat customers, who are worth up to 10 times as much as their first purchase. The document provides tips for retailers on preparing for the holiday season by understanding customer needs and queries and focusing on personalization and transparency. It also outlines strategies for nurturing customers after their purchases through targeted automated emails.
relationship n loyalty for business and MBA student .pptHemantPhukan
The document discusses customer loyalty programs and how companies build loyalty. It provides examples of well-known loyalty programs like Starbucks Rewards, Amazon Prime, and airline frequent flyer programs. The goal of these programs is to build a loyal customer base through rewards and incentives to encourage repeat business. The document also discusses factors that influence customer loyalty, such as perceived quality, satisfaction, relationships, trust, and switching costs. Loyal customers tend to spend more over time and are more profitable for companies due to lower acquisition and servicing costs.
The document discusses how triggers are effective marketing tools. It defines triggers as personalized messages sent in response to a customer action or data point. The summary provides:
1. Triggers are more relevant and timely than promotional offers as they are tied to a specific customer action.
2. Implementing triggers requires identifying opportunities from customer data and touchpoints then testing content and messages.
3. A case study shows how a BBQ grill company implemented welcome and product registration triggers that drove significantly higher engagement and revenue than typical promotional campaigns.
Windsor Circle CoffeeForLess EliteSEM Webinar Slides Apr 2014WhatConts
Retention, Perfectly Brewed featuring IR500 CoffeeForLess.com: Winning at Scalability, SEM, & Customer Retention- APRIL 24, 2 PM ET
Hear from CoffeeForLess CEO Ben Kirshner about their successful Magento migration, winning SEM strategy powered by EliteSEM, & $500k in 6 months using Retention Automation by Windsor Circle.
CoffeeForLess, an IR500 retailer, has been extremely successful in the eCommerce space. CoffeeForLess harnessed the power of online retail while building a loyal customer base. This webinar chronicles key upgrades, strategies and campaigns along their path to success:
First CoffeeForLess switched eCommerce platforms, unlocking the flexible, scalable power of Magento.
Next, they leveraged EliteSEM to manage a paid search campaign that helped them rise to #495 on the IR500 list.
CoffeeForLess then used Windsor Circle's retention automation platform to generate additional value from their existing customers by using their Magento purchase history data to power post-purchase, product recommendation, replenishment, and win back emails which made them over $500k in 6 months.
This webinar will help retailers and agencies learn:
• How to overcome key scalability challenges
• How to develop a winning SEM campaign
• How to use purchase data to grow revenue and build a loyal base of repeat buyers.
Register here
Speakers:
Ben Kirshner, CEO at CoffeeForLess.com
Ben founded CoffeeForLess.com in 1988 with Zachary Ciperski. Ben credits much of his E-commerce success to the late, legendary, E-commmerce superstar Zachary Ciperski, who championed the value and importance of using Magento data to power better email marketing.
Andrew Pearson, VP of Marketing, Windsor Circle
Andrew has 15+ years of digital marketing, ecommerce, and tech start-up experience. Andrew oversees Windsor Circle’s marketing efforts and provides thought leadership and strategic guidance to thousands of retailers.
Zach Morrison, Vice President, EliteSEM
Zach is a SEM industry professional. Moving from intern to VP within 7 years, his eye for growth and ability to form solid relationships has given him a great reputation with Fortune 500 clients.
How to Learn from the Best to Optimise Automated Email Marketing CampaignsDigitalMarketingShow
This document discusses how to optimize automated email marketing campaigns by learning from industry leaders. It recommends implementing triggered emails based on customer transactions, demographics, browsing behavior, and other criteria. Examples of trigger types include welcome emails, birthday emails, abandoned cart reminders, and contextual triggers based on timing, weather, or current events. The document concludes by advising marketers to plan trigger acquisition carefully, focus on high-return triggers first, and leverage all customer touchpoints while maintaining data quality and feedback opportunities.
Email Marketing, Connecting the Dots at Dreamforce 2014Michael Helfin
Features:
Sr. Digital Marketing Director, Lydia Colaresi
And CEO of DEG Digital Advertising Agency
They cover engagement through email marketing best practices, growth tactics, and some email basics used by companies like Live Nation, TicketMaster, Levy's and more.
This slide was presented live at Dreamforce 2014 hosted by Salesforce.
How to implement a customer loyalty program for ecommerceZinrelo loyalty
This webinar presentation by ShopSocially and Demandware will show you how Predator Nutrition, a leading ecommerce store, implemented a 360 degree customer engagement model and generated 1000s of loyal enrolments in just 6 months!
These slides will help you:
• Understand how loyalty marketing can get you up to 26% more repeat sales
• Learn actionable tips for setting up your own loyalty program
• Discover how Predator Nutrition achieved a 33% higher average order value (AOV)
Lifecycle marketing aims to guide customers and prospects through a path of actions based on where they are in their journey. It generates greater results than other email marketing and few companies utilize it fully. The presentation outlines keys to an effective lifecycle program like segmentation, personalization, relevant content and tracking. Example programs include welcome, abandoned cart, birthdays and reactivation. The goal is increasing engagement at each stage from prospect to loyal customer to recaptured customer.
Gaining Competitive Advantage Using Email Marketing
Why email is important and valuable
The role of the database
Relevance and recency
Behavioural email
Marketing automation
Email engagement
Case studies
The document describes Givair, a social micro-gifting platform that allows users to spontaneously gift small amounts of money to contacts instantly through a mobile app. Givair aims to make gift giving more convenient than shopping in stores or online by offering a wide selection of low-cost digital gifts that are immediately available. The platform plans to partner with local businesses to drive sales and foot traffic without costs or risks to the partners. Givair believes it can capture a significant share of the $400 billion prepaid gift card market by leveraging social networks and mobile payments.
It's Not Them, It's You: Ignite Subscriber Relationships with Email (webinar ...WhatCounts, Inc.
When someone subscribes to your emails, where does the relationship go from there? Lifecycle email marketing takes you from disengaged subscribers and tired emails to vibrant, creative campaigns and readers who love you.
During this webinar, Lindsey Paolucci, marketing manager at True Citrus (a WhatCounts client), and Sean McGarry, strategic account manager at WhatCounts, will walk you through best practices and examples of:
A re-engagement campaign series
A subscriber anniversary campaign series
Marrying email and social media
Get ideas for your own lifecycle email marketing!
Retention Marketing: Keep Your Customers Coming Back for MoreEssence of Email
This document discusses retention marketing and how to keep customers coming back. It argues that retention is more profitable than acquisition since the costs of retaining customers is lower. The key metric for profitability is customer lifetime value (CLV). CLV can be increased by boosting average order value, purchase frequency, and retention lifetime. An effective retention strategy combines delivering a great customer experience with lifecycle communication via email. It provides examples of how to structure email campaigns throughout the customer lifecycle from post-purchase to win-back periods.
#CNX14 - Connecting the Dots: Customer Engagement Through the Email Marketing...Salesforce Marketing Cloud
Today's marketing centers around 1:1 connections with customers, but many brands underestimate the importance of having email marketing as a key touchpoint across the customer lifecycle. Hear first-hand from customers about how they are driving enriching customer experiences through their email marketing programs—and beyond.
Similar to Managing customer lifecycles: Email innovation zone by TDavis Silverpop (20)
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
GraphRAG for Life Science to increase LLM accuracy
Managing customer lifecycles: Email innovation zone by TDavis Silverpop
1. TONY DAVIS
HEAD OF DIGITAL STRATEGY
SILVERPOP
Managing
Customer
Lifecycles
2. Acquisition > Activation> Growth > Retention > Re-Activation
Landing Pages
Suspect > Prospect > Active Customer > Valued Customer > Recaptured Customer >
Lead Scoring
Inactive Record
Reactivation
Ideal
Customer
LifecycleSocial Sign-In
Web Forms
Customer >
Welcome
Programs
Loyalty Offers
Conversion
Program
Offer with
Purchase
Churn Reduction
Loyalty
Statements
Recharge, Renew
Preference
Centre
Newsletter
Partner Offers
Birthday
Renewal Alerts
Post Purchase
Survey
Web tracking
Cart
Abandonment
Relationship
Anniversary
Subscription
Renewal
Progressive
Profiling
Targeted
Cross-Sell
Customer Win-
Back offer
Typical
Customer
Lifecycle
3. Behavioural Data Points
• Purchase history
• Survey results
• Loyalty points
• Product searches
• Spend level
• Product return
• Age
• Gender
• Nearest store
• Product preferences
• Buy for self/as a gift
• Language
• Nationality
• Cart abandoned
• Product searched
• Form completed
• File downloaded
• Video viewed
• Custom event
• Retweet
• Like
• Opened email
• Did not open email
• Clicked on link
in email
• Bounced
• No mailing activity
• Sharing
• Voucher redemption
• Store purchase
• Event attendance
• Call centre activity
• Catalogue request
• Check-in
Demographics Email behaviour Relational data Web behaviour Off-line behaviour
11. Lifecycle
11
2 ACTIVATION
Sophistication is good but by
no means essential to get
amazing results from your
Welcome Program
A simple 3-stage email Welcome
Program can be just as effective
26. Our series of cart abandonment emails
delivers 97X the revenue than our
promotional emails.
Our conversion rate on cart abandonment
emails is now 400% higher
97X
400%
27. Acquisition > Activation> Growth > Retention > Re-Activation
Landing Pages
Suspect > Prospect > Active Customer > Valued Customer > Recaptured Customer >
Lead Scoring
Inactive Record
Reactivation
Ideal
Customer
Lifecycle
Acquisition
Program
Web Forms
Customer >
Welcome
Programs
Loyalty Offers
Activation
Program
Offer with
Purchase
Churn Reduction
Loyalty
Statements
Recharge, Renew
Progressive
Profiling
Newsletter
Partner Offers
Birthday
Renewal Alerts
Post Purchase
Survey
Web tracking
Cart
Abandonment
Relationship
Anniversary
Subscription
Renewal
Progressive
Profiling
Targeted
Cross-Sell
Customer Win-
Back offer
Typical
Customer
Lifecycle
28. Behavioural Data Points
• Purchase history
• Survey results
• Loyalty points
• Product searches
• Spend level
• Product return
• Age
• Gender
• Nearest store
• Product preferences
• Buy for self/as a gift
• Language
• Nationality
• Cart abandoned
• Product searched
• Form completed
• File downloaded
• Video viewed
• Custom event
• Retweet
• Like
• Opened email
• Did not open email
• Clicked on link
in email
• Bounced
• No mailing activity
• Sharing
• Voucher redemption
• Store purchase
• Event attendance
• Call centre activity
• Catalogue request
• Check-in
Demographics Email behaviour Relational data Web behaviour Off-line behaviour
30. A D M A G L O B A L F O R U M | 6 A U G
Automotive
B2B /
Technology
Consumer
Goods
Agency
Finance /
Insurance
Healthcare Travel
5,000+ Brands and 16,000 marketers use Silverpop
31. A D M A G L O B A L F O R U M | 6 A U G
Tony Davis
Head of Digital Strategy
Silverpop
Now, let's do
this thing!
1300 SIL POP (1300 145 161)
tdavis@silverpop.com.au
au.linkedin.com/in/tkdavis