Chris Bowser, a billionaire online seller, discusses common misconceptions about selling on Amazon. Contrary to popular belief, Amazon is not just an ecommerce site but a major sales platform that handles processing, shipping, and customer service. Selling on Amazon is also not too difficult as sellers simply list products and ship to Amazon warehouses which handle fulfillment. While Amazon sees large numbers of products, it continues growing each year and new sellers can still find success. Product reviews are helpful but not necessary for initial sales.