1. Increase Conversion and Boost Revenues with
Personalized Recommendations
Isaac Moshe, UK Managing Director
!
Screen Pages Client Event
Thursday, 25th September 2014

2. Nosto enables online retailers to deliver customers a
personalised shopping experience…
!
…increasing conversion, AOV and customer retention.
About Us

3. +1.8 billion personalized recommendations generated
AN INTERNATIONAL LEADER1500+ etailers in over 50 countries

4. Impact of Personalized Recommendations
Objectives Nosto performance
Reduce Bounce Rate +213%
Customers who clicked Nosto
recommendations spent 213%
more time on the site
Increase Average Order Value +24%
Customers who clicked Nosto
recommendations have 24% higher
Average Order Value
Boost Conversion Rate +66%
Customers who clicked Nosto
recommendations converted
66% better

5. Today’s Talk
The State of E-commerce Right now
A Proven Solution
Typical E-commerce journey
The Good, The Bad and The Ugly
Q&A
The State of E-commerce Right now :
The Growing Problem of Conversion
A Proven Solution :
Personalized Recommendations
The Good, The Bad and The Ugly :
Examples of best practices
Typical E-commerce User Journey :
Which Recommendations work best at each stage in conversion funnel
Q&A

6. Buyers Are Shopping Around More

7. Buying Cycles Are Getting Longer

9. Customer Acquisition
90%

10. 100%
60%
30%
Total visitors
Visiting Shopping Area
Place items in cart
But… after all that hard work and money
2.8% Make a purchase

11. 100%
60%
30%
Total visitors
Visiting Shopping Area
Place items in cart
But… after all that hard work and money
1% On mobile
Make a purchase2.8%

12. Over 75% of Amazon’s Pages Contain Personalized Recommendations

13. Conversion rate
18%
Over 75% of Amazon’s Pages Contain Personalized Recommendations

14. Personalizing the customer journey
Cart
Page
Home
Page
Category
Page
Product
Page
Search
Page
Pinky
Board
404
Error
Page
E-mail
Surfboards
Cart
Page
Search
Page

15. Home Page

16. YES?
NO?
3 seconds
Average time before an internet user decides if he stays or leaves a website

18. baby items sold on Bodie & Fou

19. baby items sold on Bodie & Fou

20. baby items, paintings…

21. baby items, paintings…

22. baby items, paintings, jewellery…

23. baby items, paintings, jewellery…

24. baby items, paintings, jewellery, wedding gifts

25. baby items, paintings, jewellery, wedding gifts

29. Time spent on the
site increased
by 66%

30. Time spent on the
site increased
by 66%
!
Number of products
viewed increased
by 126%

31. Conversion Rate
increased
by 77%!

32. Buying cycles
research website
awareness
product
search
product
awareness
decision payment reception
Pinky
Board
satisfaction

33. research website
awareness
product
search
product
awareness
decision payment reception
Pinky
Board
satisfaction
are buying from the 1st contact
<15%
Buying cycles

37. Average CTR
7.4%

38. Category Page
Surfboards

44. Product Page
Pinky
Board

49. Ave. 13%
Greater
Conversion

52. £25
£18
£25
£18
Dynamic
Up-selling
£12

53. Cart Page
Cart
Page

59. Search
Page
Search Page

60. Search
Page
Search Page
Customers who search are
!
3-4x!
more likely to buy

61. Total items : 1005
51 pages

72. Personalizing the customer journey
Pinky
Board
404
Surfboards
Cart
Page
Search
Page
Cart
Page
Home
Page
Category
Page
Product
Page
Search
Page
Error
Page
E-mail

73. Personalizing the customer journey
Pinky
Board
404
Surfboards
Cart
Page
Search
Page
Search and visited
items
!
Search and
purchased items
Recommend
Hottest Items
of the moment
!
Personalize
Content
right down to
individual
recipient
Top List
within the
category
!
Pro Tip:
Filter by brand,
price point or
other tags
Top List:
Most Popular
Right Now
Top List
showcasing store
offering
!
Personalized
Recommendations
Cart
Related items
!
Personalized
Recommendations
Cross-selling
Up-selling
!
Pro Tip:
Filter by relative
price point to
increase AOV
Cart
Page
Home
Page
Category
Page
Product
Page
Search
Page
Error
Page
E-mail

74. !
isaac@nosto.com
Thank you