The document provides tips for using a website to sell jewelry more effectively. It suggests showcasing jewelry in an engaging way through high-quality product images and videos. Promotions like buy-one-get-one deals or contests can drive sales. The website should allow for easy browsing of categories and searching of products as well as quick and anonymous checkout. Key areas to focus on include interesting content, enhanced product displays, and ease of use to convert visitors into customers.

1. E-Commerce How to sell jewelry Using web as a platform

2. What others are doing to sell more on web… A Brilliant Showcase The Long Tail Effect New / Hard-to-find jewelry categories/designs Wide range of article types Categorizing the jewelry based on various factors including less popular factors as well Banners Product Images Video

3. Innovative Promotions Take care of ‘Why people buy’ not just ‘what’ What others are doing to sell more on web… Making promise? Or getting engaged? Wedding Day? Buy One get 50% off on other from same collection Have seen the latest movie? Play the contest and win fabulous discounts!

4. Where’s the Salesman/girl ? What others are doing to sell more on web… Human branding – designer’s collection Personalization Lem’ me chose something

5. What website has to do… Excellent browsing of catalogue Links Banners Search Let them Buy anyhow Anonymous Checkout Quick Buy Excellent Product display Engage customer

6. What do we need to do…? Interesting categories and variety Conversion of informative content in to sales Enhanced catalogue & product display Ease of use Interesting Promotions

7. Functional Specs… Website Management Public Web site

8. Catalogue Browsing Search Natural Search Criterion Search Product Showcase Shopping Shopping Cart Anonymous Shopping Wish List Order Promotions Cross Selling Discount Coupon Seasonal LogIn & Registration Others My Account Track order … Product Management Product availability status Display – images, video Attributes Shopping Configuration Tax Shipping Options Payment Options Currency Order Status Catalogue Management Categories / Sub-Categories Associate product with categories links Customer Details Promotions Discount coupons & % Analytics Public Web site Website Management

10. Shopping Cart

11. Order Process

12. Links / Pages on website About Us Contact Us Customer Care Help Why Shop with Us Privacy Policy Terms & Conditions Security Policy Returns & Refunds Policy Buying Tips FAQs Sitemap Catalogue Product Detail Search Results Shopping Cart Wish List Order Steps Sign In Registration My Account Track Order Education / Jewelopedia Birthstone + Anniversary + Zodiac Promotions Ads

13. Thanks! Naveen K Agrawal [email_address]